Speaker: Jeff Canada, Mgr. Global Mktg. Ops @ Quantcast

2. Empowering Field Marketing
with Event in a Box with Marketo
Jeff Canada
Manager, Global Marketing Operations & Demand Gen, Quantcast

3. Overview
 About me
 The situation
 The solution
 The summary
 Q&A

4. A little bit about me

5. About me

6. About Me
 Jeff Canada
 Manager, Global Marketing Operations & Demand Gen
 Lead demand generation and marketing operations at Quantcast
 12 years of marketing experience
 6 years of Marketo experience
 3 time Marketo Champ
 Co-lead the San Francisco User Group with the
amazing, intelligent, and beautiful Jessica Cross
 Love food, travel, meditation, and bad clip art & gifs

7.  Quantcast is an AI-driven audience insights, targeting, and
measurement company
 Headquartered in San Francisco
 800 employees around the world
 Marketing team of 45
 Communications, Product Marketing, Insights, Design, and Corporate Marketing

8. The situation

9. Tech Stack

10. What was happening?
 3 Marketo Users
 Global support of 40+ events per quarter
 We don’t just build event programs

11. What didn’t work?

12. The solution

13. The meeting…

14. The Templates

15. The Templates

16. The Tokens on Tokens on Tokens!

17. The Tokens on Tokens on Tokens!

18. The Tokens on Tokens on Tokens!

19. The Test Process

20. The (infamous) QA Spreadsheet

21. The Program Intake Process (PInt)
Field Marketing
Fills Out PINT
MOPS Builds
Skeleton across
systems
Field fills in the
blanks
Test as a team

22. The Training, Documentation, & Support

23. The Reporting
 Tactical
 Wrike Reporting
 Open Projects
 Closed Projects
 Time to complete

24. The Learnings

25. The summary

26. Key Take Aways
 Don’t try to do it all… you will drink heavily explode
 Work with your events team
 Don’t try to templatize everything
 Tokens are your friend
 TEST
 Have fun! We are marketers, not brain surgeons.