Learn about best practices for the top 5 social media networks plus a full list of WordPress plugins that incorporate social media into your web site.

1. WordPress
and Social Media
Corey C. Walker
The Marketing Specialist

2. ABOUT ME
Corey C. Walker is the President of The Marketing Specialist, a
digital marketing consultancy based in El Dorado Hills, CA.
Enjoy working with small businesses to find effective ways to
market their business via social media and email marketing.
Worked for 10 years in corporate marketing at The Money
Store, Campus Engine, VSP and Eyefinity
President of The Marketing Specialist for over 12 years
Co-author Instagram for Business for Dummies
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3. WHY SOCIAL MEDIA?
The purpose of social media marketing is to
build a brand and increase a brand’s
visibility, through building relationships and
communicating with potential customers.
Social networks are one of the fastest
growing industries in the world and are a
great way to directly be in touch with your
target audience.
Social Media Graphic Sizes Info

4. 1
2
3
Best social
networks for
business
Facebook
2,230,000,000 monthly active users
Instagram
1,000,000,000 monthly active users
Twitter
336,000,000 monthly active users
4Linkedin
106,000,000 monthly active users
5Pinterest
200,000,000 monthly active users

5. Facebook
Known as the largest social network, Facebook has massive
marketing possibilities for businesses looking to increase their
reach. Users spend an average of 50 minutes per day on
Facebook.
However, the newer algorithm makes business page posts
harder to see without using ads or other engagement tactics.

6. Facebook Best Practices
• Use video (with subtitles).
• Use Facebook Live.
• Keep written posts short and concise.
• Tag using @ symbol, then type name.
• Ask questions.
• Include images as much as possible.
• Know your target audience.
• Promote posts that link back to your web site.
• View your Insights page.
• Post several times per week trending towards late
afternoon/evening.*
• Engage with your fans!

7. Instagram
• Over 1 billion users and growing with 35+ audience
• 200 million users visit at least one biz profile daily
• 60% of users discovered new products on IG
• Highly visual way to showcase your business
• Creating ads is quick, easy and inexpensive

8. Instagram Best Practices
• Know your target audience. 13-35 years
• Use a business profile vs. a personal profile.
• Use bio area wisely.
• Follow people and they may follow back.
• Must have a photo or video in post.
• Use beautiful imagery.
• Posts cannot include links. Link in bio only.
• Use up to 30 hashtags.
• Tag location, users in photo, products.

9. Instagram Best Practices
• Promote posts to get in front of target audience.
• View your Insights page to gather data.
• Use Instagram Stories for BTS, casual content.
• Start a show on IGTV!
Engage with your fans – comments vs. likes

10. Instagram Stories
Stealing directly from Snapchat, Instagram
Stories was launched at the end of 2016.
• Expire in 24 hours
• Less formal and designed
• Separate section of Instagram
• No comments or likes, just DM
• Photos or 15-sec video
• Instagram LIVE video
• Type
• Boomerang
• Focus
• SuperZoom
• Rewind
• Hands-Free

11. Twitter
• Twitter is a global platform for users to share thoughts, news,
ideas, jokes in 280 characters or less.
• Users can follow each other to keep tabs on people, celebrities,
industry news, politics.
• Trends can occur when people tweet about the same topic or
join in conversation using hashtags.
• People tend to follow more people on Twitter – message can
get lost quickly.
• Everything on Twitter is public unless you protect your tweets.

12. Twitter
Important lingo to know
• Tweet
• Retweet
• Feed
• Handle
• Mention
• Direct Message (DM)
• Hashtag (#)
• Followers

13. Twitter Best Practices
• Keep tweets to less than 280 characters.
• Avd. 2 mny abrvs.
• Shorten links by using a service like bit.ly.
• Add pictures as much as possible.
• Join a larger conversation.
• Add insight to trending hashtags.
• Use event hashtag to connect with other
attendees.
• Promoted tweets are available for ads.
• Check analytics at https://analytics.twitter.com/

14. LinkedIn
The social network for managing your professional identity
and resume. Build and engage with your professional
network. Access knowledge, insights and opportunities.

15. LinkedIn Best Practices
• Complete your bio fully.
• Select a professional photo of yourself.
• Business platform - not meant for pics of your
kids, dogs, funny memes.
• Can post photos, video or links.
• Connect with past/current work connections.
• Company profiles and personal profiles are
available.
• Other business products are available 
• Joining groups is a great way to network with
others in your industry.

16. Pinterest
Pinterest is a place to discover ideas for all your projects and interests, hand-
picked by you.
Pins are visual bookmarks for content you find anywhere on the web or on
Pinterest. A Repin is when a user adds a Pin to their own board while browsing
Pinterest.
Boards are where you collect pins by theme or topic.

17. Pinterest Best Practices
• Pinterest can be an excellent traffic resource for your blog.
• Not just for recipes, crafts and wedding planning!
• Provide helpful, detailed descriptions with well-researched keywords.
• Must have high resolution image/video of preferred 2:3 ratio size.
• Create pins that are inspiring and actionable for your target audience.
• Always include links in your pins.

18. Pinterest Best Practices
• Business profiles available and offer Promoted pins and Pinterest
analytics.
• Claiming your website on Pinterest unlocks: analytics, a featured
logo, early access to tools, and more.
• Install the Pinterest browser button to easily pin from the Internet.
• Pin consistently, (new content best) not once a month in a big burst.

19. Several apps have been developed that allow you to post, schedule,
curate, promote, monitor and analyze posts for all of your networks
from one dashboard.
Can be a huge timesaver, BUT remember that each network has its
differences.
Manage your networks in one place
• Hootsuite
• MeetEdgar
• Buffer
• SproutSocial
• AgoraPulse

20. WordPress Social Media Plugins
Jetpack
https://wordpress.org/plugins/jetpack/
Scriptless Social Sharing
https://wordpress.org/plugins/scriptless-social-sharing/
Shared Counts
https://wordpress.org/plugins/shared-counts/
AddToAny
https://wordpress.org/plugins/add-to-any/
WordPress to Buffer
http://wordpress.org/plugins/wp-to-buffer/
Simple Social Icons
https://wordpress.org/plugins/simple-social-icons/

21. WordPress Social Media Plugins
Instagram Feed
https://wordpress.org/plugins/instagram-feed/
Better Click To Tweet
https://wordpress.org/plugins/better-click-to-tweet/
AddThis
https://wordpress.org/plugins/addthis/
ShareThis
https://wordpress.org/plugins/share-this/
Floating Social Bar
https://wordpress.org/plugins/floating-social-bar/

22. WordPress Social Media Plugins
Post Promoter Pro
https://postpromoterpro.com/
Revive Old Post
https://revive.social/

23. QUESTIONS?
Corey C. Walker
The Marketing Specialist
www.TheMarketingSpecialist.com
corey@themarketingspecialist.com
916.847.8671
IG: coreycwalker
FB: The Marketing Specialist
LI: Corey C Walker