Coca-Cola isn’t competing with Pepsi. Microsoft isn’t competing with Apple. They are competing with the infinite content choices provided by publishers and content creators today. This competition is pushing brand messages and their content further down the social timeline, deeming brand content less relevant and less impactful. This session will outline the uphill battle that brands face to win the attention and loyalty of their audiences. We will dissect the brands that are winning the content arms race in their space. And lastly, provide a strategic framework for how brands can create, publish and measure their content more successfully.

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3. Wait? I thought brands were
doing better.
You know storytelling? Brand
building? Content Marketing?

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Define your Goals
Create Audience Types

61. Weekly Monthly Quarterly

63. Metrics:
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72. Weighted &
Converted