The document discusses the fractal nature of collaborative medical research projects and why adopting the right mindset is important. Large collaborative projects involve multiple organizations, departments, and individuals, each with their own goals and objectives. Rather than forcing partners to conform their needs to the project, it is better to allow their goals to overlap and form the project aims. This recognizes the complex interdependencies and allows everyone's aspirations to be met. True collaboration that achieves both individual and shared goals is more likely to make a real difference.