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Wake up 
your Library 
marketing 
visuals
marketing VISUALS? 
WHAT’S THAT? 
Marketing visuals are 
visible products you use to 
promote your Library.
HERE’S SOME EXAMPLES 
OF marketing VISUALS 
Advertisements 
(print, digital, signage) 
Banners 
Bookcards 
Bookmarks 
Broc...
HOW TO GET STARTED? 
first, get organized 
Corporate Identity 
standards guidelines 
This document serves to 
outline prop...
next , sta y or ganized 
archive old projects and make them work for you 
Create a filing system to archive all old projec...
now 
wake 
me up!
you can turn th is…
into this!
Identity Brandmark 
Before
Identity Brandmark 
After
Presentation Folder 
Before
Presentation Folder 
After
Welcome Brochure 
Before
Welcome Brochure 
Before
Welcome Brochure 
After
Welcome Brochure 
After
Recruitment Ad 
Before
Recruitment Ads 
After
Recruitment Posters 
After
Newsletter Covers 
Before
Newsletter Covers 
After
Newsletter Interiors 
Before
Newsletter Interiors 
After
Event Listings 
Before
Event Listings 
After
Fundraising Brochure 
Before
Fundraising Brochure 
After
Fundraising Brochure 
After
Bookmobile Brochure 
Before
Integrated Rebrand 
After
Handbills 
Before
Handbills 
After
Integrated Collateral 
After
Integrated Collateral 
After
Event Flyer / Sign 
Before
Event Flyer / Sign 
After
Event Flyer / Sign 
After
Event Flyer / Sign 
After
Event Calendars 
After
Template System 
After
Template System 
After
Event Templates 
After
Event Invitation 
Before
Event Invitations 
After
Invitation / Program 
After
Invitation / Program 
After
Invitation / Program 
After
Invitation / Program 
After
Collection Display 
Before
Collection Display 
Before
Collection Display 
After
Collection Display 
After
Integrated Collaterals 
After
Collection Display 
After
Integrated Collaterals 
After
Collection Display 
After
Collection Display 
After
Collection Display 
After
Wayfinding Diagram 
Before
Wayfinding Diagram 
After
Conduct Signage 
Before
Conduct Signage 
After
Collection Signage 
Before
Collection Signage 
Before
Collection Signage 
Before
Collection Signage 
After
Shelf Signage 
Before
Collection Signage 
After 
DVD 
VHS 
MUSIC 
CD 
MUSIC 
CD 
300 
500 
300 
DVD 
VHS 
000 
300 
500 
500 
700 
Magazines 
Au...
Collection Signage 
After
Collection Signage 
After
You may now 
wake 
up!
thank you 
more marketing 
design examples 
and case studies 
www.librarygraphicdesign. 
blogspot.com/ 
contact Scot Sterl...
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Wake Up Your Library Marketing Visuals

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This presentation identifies what common marketing visual projects are, how to prepare and organize for efficient production workflows, and provides before/after case studies as examples of how to design more powerful visuals to ensure your marketing message gets noticed.

Published in: Marketing
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Wake Up Your Library Marketing Visuals

  1. 1. Wake up your Library marketing visuals
  2. 2. marketing VISUALS? WHAT’S THAT? Marketing visuals are visible products you use to promote your Library.
  3. 3. HERE’S SOME EXAMPLES OF marketing VISUALS Advertisements (print, digital, signage) Banners Bookcards Bookmarks Brochures Broadcast / Video Digital Media (web, social) Flyers Handbills Invitations Logos / Identity Brandmarks Newsletters Posters PowerPoint Presentations Program Listings Promotional Gifts (bags, pens, pencils, magnets, t-shirts, etc.) Reports (annuals, white papers) Signage Stationery
  4. 4. HOW TO GET STARTED? first, get organized Corporate Identity standards guidelines This document serves to outline proper usage of all the visual elements used to communicate your brand: Logo(s) Typography Colors Use these consistently to increase brand recognition! visual resources Create a library of visual materials you can use for developing your marketing design projects: Illustrations Photos Image Inspiration Reference Design Templates Place these in a central location where all users can access them!
  5. 5. next , sta y or ganized archive old projects and make them work for you Create a filing system to archive all old projects. You can use these old files for reprinting, to update for repeat uses, and even to use as the structural basis for new projects in order to maintain consistency from one project to the next. Continually add to your visual resources so you have more choices and your publicity doesn’t become stale. Saves time, effort, and increases your speed and productivity.
  6. 6. now wake me up!
  7. 7. you can turn th is…
  8. 8. into this!
  9. 9. Identity Brandmark Before
  10. 10. Identity Brandmark After
  11. 11. Presentation Folder Before
  12. 12. Presentation Folder After
  13. 13. Welcome Brochure Before
  14. 14. Welcome Brochure Before
  15. 15. Welcome Brochure After
  16. 16. Welcome Brochure After
  17. 17. Recruitment Ad Before
  18. 18. Recruitment Ads After
  19. 19. Recruitment Posters After
  20. 20. Newsletter Covers Before
  21. 21. Newsletter Covers After
  22. 22. Newsletter Interiors Before
  23. 23. Newsletter Interiors After
  24. 24. Event Listings Before
  25. 25. Event Listings After
  26. 26. Fundraising Brochure Before
  27. 27. Fundraising Brochure After
  28. 28. Fundraising Brochure After
  29. 29. Bookmobile Brochure Before
  30. 30. Integrated Rebrand After
  31. 31. Handbills Before
  32. 32. Handbills After
  33. 33. Integrated Collateral After
  34. 34. Integrated Collateral After
  35. 35. Event Flyer / Sign Before
  36. 36. Event Flyer / Sign After
  37. 37. Event Flyer / Sign After
  38. 38. Event Flyer / Sign After
  39. 39. Event Calendars After
  40. 40. Template System After
  41. 41. Template System After
  42. 42. Event Templates After
  43. 43. Event Invitation Before
  44. 44. Event Invitations After
  45. 45. Invitation / Program After
  46. 46. Invitation / Program After
  47. 47. Invitation / Program After
  48. 48. Invitation / Program After
  49. 49. Collection Display Before
  50. 50. Collection Display Before
  51. 51. Collection Display After
  52. 52. Collection Display After
  53. 53. Integrated Collaterals After
  54. 54. Collection Display After
  55. 55. Integrated Collaterals After
  56. 56. Collection Display After
  57. 57. Collection Display After
  58. 58. Collection Display After
  59. 59. Wayfinding Diagram Before
  60. 60. Wayfinding Diagram After
  61. 61. Conduct Signage Before
  62. 62. Conduct Signage After
  63. 63. Collection Signage Before
  64. 64. Collection Signage Before
  65. 65. Collection Signage Before
  66. 66. Collection Signage After
  67. 67. Shelf Signage Before
  68. 68. Collection Signage After DVD VHS MUSIC CD MUSIC CD 300 500 300 DVD VHS 000 300 500 500 700 Magazines Audio Tapes Early Readers Picture Books Fiction Non-Fiction A- C C- G G- H I- K K- L L- M M- N O- R R- S S- V W- Z Early Reader Shelf End Panel Signs 6” Diameter Graphic Novels & Manga Biographies Braille Magazines Section Shelftop Signs 900 Shelf End Panel Signs 14.5x10.75” (& Derivatives) Large Ceiling Signs 48” Wide x Height 700 800 800 900 500 500 700 DVD VHS 800 900 700 800 300 300 500
  69. 69. Collection Signage After
  70. 70. Collection Signage After
  71. 71. You may now wake up!
  72. 72. thank you more marketing design examples and case studies www.librarygraphicdesign. blogspot.com/ contact Scot Sterling scotsterling@mail.com

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