This presentation identifies what common marketing visual projects are, how to prepare and organize for efficient production workflows, and provides before/after case studies as examples of how to design more powerful visuals to ensure your marketing message gets noticed.

1. Wake up
your Library
marketing
visuals

2. marketing VISUALS?
WHAT’S THAT?
Marketing visuals are
visible products you use to
promote your Library.

3. HERE’S SOME EXAMPLES
OF marketing VISUALS
Advertisements
(print, digital, signage)
Banners
Bookcards
Bookmarks
Brochures
Broadcast / Video
Digital Media (web, social)
Flyers
Handbills
Invitations
Logos / Identity Brandmarks
Newsletters
Posters
PowerPoint Presentations
Program Listings
Promotional Gifts
(bags, pens, pencils,
magnets, t-shirts, etc.)
Reports (annuals, white papers)
Signage
Stationery

4. HOW TO GET STARTED?
first, get organized
Corporate Identity
standards guidelines
This document serves to
outline proper usage of all
the visual elements used to
communicate your brand:
Logo(s)
Typography
Colors
Use these consistently
to increase brand
recognition!
visual
resources
Create a library of visual
materials you can use for
developing your marketing
design projects:
Illustrations
Photos
Image Inspiration Reference
Design Templates
Place these in a central location
where all users can access them!

5. next , sta y or ganized
archive old projects and make them work for you
Create a filing system to archive all old projects. You can
use these old files for reprinting, to update for repeat uses,
and even to use as the structural basis for new projects in
order to maintain consistency from one project to the next.
Continually add to your visual resources so you have more
choices and your publicity doesn’t become stale.
Saves time, effort, and increases your speed and productivity.

6. now
wake
me up!

7. you can turn th is…

8. into this!

9. Identity Brandmark
Before

10. Identity Brandmark
After

11. Presentation Folder
Before

12. Presentation Folder
After

13. Welcome Brochure
Before

14. Welcome Brochure
Before

15. Welcome Brochure
After

16. Welcome Brochure
After

17. Recruitment Ad
Before

18. Recruitment Ads
After

19. Recruitment Posters
After

20. Newsletter Covers
Before

21. Newsletter Covers
After

22. Newsletter Interiors
Before

23. Newsletter Interiors
After

24. Event Listings
Before

25. Event Listings
After

26. Fundraising Brochure
Before

27. Fundraising Brochure
After

28. Fundraising Brochure
After

29. Bookmobile Brochure
Before

30. Integrated Rebrand
After

31. Handbills
Before

32. Handbills
After

33. Integrated Collateral
After

34. Integrated Collateral
After

35. Event Flyer / Sign
Before

36. Event Flyer / Sign
After

37. Event Flyer / Sign
After

38. Event Flyer / Sign
After

39. Event Calendars
After

40. Template System
After

41. Template System
After

42. Event Templates
After

43. Event Invitation
Before

44. Event Invitations
After

45. Invitation / Program
After

46. Invitation / Program
After

47. Invitation / Program
After

48. Invitation / Program
After

49. Collection Display
Before

50. Collection Display
Before

51. Collection Display
After

52. Collection Display
After

53. Integrated Collaterals
After

54. Collection Display
After

55. Integrated Collaterals
After

56. Collection Display
After

57. Collection Display
After

58. Collection Display
After

59. Wayfinding Diagram
Before

60. Wayfinding Diagram
After

61. Conduct Signage
Before

62. Conduct Signage
After

63. Collection Signage
Before

64. Collection Signage
Before

65. Collection Signage
Before

66. Collection Signage
After

67. Shelf Signage
Before

68. Collection Signage
After
DVD
VHS
MUSIC
CD
MUSIC
CD
300
500
300
DVD
VHS
000
300
500
500
700
Magazines
Audio
Tapes
Early
Readers
Picture Books Fiction Non-Fiction
A- C C- G G- H I- K K- L L- M
M- N O- R R- S S- V W- Z
Early Reader Shelf End Panel Signs 6” Diameter
Graphic Novels & Manga
Biographies Braille Magazines
Section Shelftop Signs
900
Shelf End Panel Signs 14.5x10.75” (& Derivatives)
Large Ceiling Signs 48” Wide x Height
700
800
800
900
500
500
700
DVD
VHS
800
900
700
800
300
300
500

69. Collection Signage
After

70. Collection Signage
After

71. You may now
wake
up!

72. thank you
more marketing
design examples
and case studies
www.librarygraphicdesign.
blogspot.com/
contact Scot Sterling
scotsterling@mail.com