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The 9 Factors Influencing User
         Satisfaction
     Presented by Simon Chapleau
        December 19th, 2012
Agenda

•   What is satisfaction

•   The nine factors that influence satisfaction

•   Strategies to build satisfaction from the beginning




                              www.simonchapleau.com
                                  514.612.0511
What is Satisfaction?


                     Service delivered




                                                             Level of service
Level of service




                   Δ positive = satisfaction
                                                                                    Service expected
                     Service expected                                           Δ negative = dissatisfaction

                                                                                    Service delivered




           Satisfaction is the difference between the service delivered and the
                                      service expected.


                                               www.simonchapleau.com                                           3
                                                   514.612.0511
Factors Influencing User Satisfaction



     Perceived Benefits                Satisfaction                   User base


  Job-related benefits that the
   individual user believes will                               Indicators of an individual
  follow through the use of an                                 user's propensity to use IT
            IT system              Organizational Support               systems




                                   Reflect an organization's
                                     readiness to use IT




                                    www.simonchapleau.com                                    4
                                        514.612.0511
Factors Influencing User Satisfaction



   Perceived Benefits       Satisfaction             User base

     Expectations                                    Experience

      Ease of use                                       Skills
                        Organizational Support
    Perceived utility                              User involvement

                           Attitude towards IT

                         Organizational support

                        Perception of management




                          www.simonchapleau.com                       5
                              514.612.0511
Factors Influencing User Satisfaction



   Perceived Benefits       Satisfaction               User base

     Expectations                                    Experience

      Ease of use                                       Skills
                        Organizational Support
    Perceived utility                              User involvement
                           Attitude towards IT

                         Organizational support

                        Perception of management




                          www.simonchapleau.com                       6
                              514.612.0511
Factors Influencing User Satisfaction



   Perceived Benefits       Satisfaction             User base

     Expectations                                    Experience

      Ease of use                                       Skills
                        Organizational Support
    Perceived utility                              User involvement

                           Attitude towards IT

                         Organizational support

                        Perception of management




                          www.simonchapleau.com                       7
                              514.612.0511
Impact de chacun des facteurs




  Le facteur de satisfaction le plus important est l’implication des usagers dans le
                                   développement.
                      L’implication peut-être active ou passive.

                                  www.simonchapleau.com                                8
                                      514.612.0511
Strategies: Planning

                    • Measure satisfaction with current system
    Measure         • Prevents “The old system was much faster / better / easier
                      to use!”

                    • Identify job performance factors (speed, accuracy,
 Job requirements     information availability, etc.)
                    • Process VS employee, balance of both

                    • Ease of use VS speed
 Set expectations   • Recurring VS sporadic tasks
                    • Involve users


 User involvement from the very beginning is key to set the right
                         expectations.


                               www.simonchapleau.com                               9
                                   514.612.0511
Strategies: Training

                     •   Audit and train end-user skills prior design
                     •   Assess basic skills level
 Audit user skills   •   Upgrade before documenting requirements (don't know what we don't
                         know)


                     •   Theory (This works great!) VS Practice (But…)
  Train the users    •   Don't neglect basic skills



                     •   Set expectations through real-world experience
 Set expectations    •   Game-based training (problem-based) works best
                     •   Don't neglect basic skills




  Training should be focused on setting realistic expectation of the
      usefulness of the system and it’s ease of use (or lack of).


                                    www.simonchapleau.com                                    10
                                        514.612.0511
Strategies: Post-implementation

                 •   Be ready for influx of support requests
    Support      •   Expand SLA to meet challenges



                 •   Managers need to play cheerleader role (or enforcer role)
    Commit       •   Management commitment should not waver



                 •   Help users through the learning curve
     Train       •   Help them drive more utility for their daily work



 Support in this stage will make the difference between productive
                          and casual users.


                              www.simonchapleau.com                              11
                                  514.612.0511
Takeaways

•   Satisfaction is largely defined by the expectations of the users

•   User involvement is key to setting the right expectations

•   Projects / services should focus on user specific job performance
    needs, not just on process

•   Satisfaction doesn’t mean saying yes to everything




                              www.simonchapleau.com                     12
                                  514.612.0511
Next webinars


•   January 23rd : Strategies to measure satisfaction



•   February 20th : Manage IT as a service



•   March 20th : Balancing costs and satisfaction




                             www.simonchapleau.com      13
                                 514.612.0511
Thank You!


     For any questions:
   514.612.0511 ext 101
simon@simonchapleau.com




      www.simonchapleau.com   14
          514.612.0511

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Webinar december 9 factors influencing user satisfaction v1 121206

  • 1. The 9 Factors Influencing User Satisfaction Presented by Simon Chapleau December 19th, 2012
  • 2. Agenda • What is satisfaction • The nine factors that influence satisfaction • Strategies to build satisfaction from the beginning www.simonchapleau.com 514.612.0511
  • 3. What is Satisfaction? Service delivered Level of service Level of service Δ positive = satisfaction Service expected Service expected Δ negative = dissatisfaction Service delivered Satisfaction is the difference between the service delivered and the service expected. www.simonchapleau.com 3 514.612.0511
  • 4. Factors Influencing User Satisfaction Perceived Benefits Satisfaction User base Job-related benefits that the individual user believes will Indicators of an individual follow through the use of an user's propensity to use IT IT system Organizational Support systems Reflect an organization's readiness to use IT www.simonchapleau.com 4 514.612.0511
  • 5. Factors Influencing User Satisfaction Perceived Benefits Satisfaction User base Expectations Experience Ease of use Skills Organizational Support Perceived utility User involvement Attitude towards IT Organizational support Perception of management www.simonchapleau.com 5 514.612.0511
  • 6. Factors Influencing User Satisfaction Perceived Benefits Satisfaction User base Expectations Experience Ease of use Skills Organizational Support Perceived utility User involvement Attitude towards IT Organizational support Perception of management www.simonchapleau.com 6 514.612.0511
  • 7. Factors Influencing User Satisfaction Perceived Benefits Satisfaction User base Expectations Experience Ease of use Skills Organizational Support Perceived utility User involvement Attitude towards IT Organizational support Perception of management www.simonchapleau.com 7 514.612.0511
  • 8. Impact de chacun des facteurs Le facteur de satisfaction le plus important est l’implication des usagers dans le développement. L’implication peut-être active ou passive. www.simonchapleau.com 8 514.612.0511
  • 9. Strategies: Planning • Measure satisfaction with current system Measure • Prevents “The old system was much faster / better / easier to use!” • Identify job performance factors (speed, accuracy, Job requirements information availability, etc.) • Process VS employee, balance of both • Ease of use VS speed Set expectations • Recurring VS sporadic tasks • Involve users User involvement from the very beginning is key to set the right expectations. www.simonchapleau.com 9 514.612.0511
  • 10. Strategies: Training • Audit and train end-user skills prior design • Assess basic skills level Audit user skills • Upgrade before documenting requirements (don't know what we don't know) • Theory (This works great!) VS Practice (But…) Train the users • Don't neglect basic skills • Set expectations through real-world experience Set expectations • Game-based training (problem-based) works best • Don't neglect basic skills Training should be focused on setting realistic expectation of the usefulness of the system and it’s ease of use (or lack of). www.simonchapleau.com 10 514.612.0511
  • 11. Strategies: Post-implementation • Be ready for influx of support requests Support • Expand SLA to meet challenges • Managers need to play cheerleader role (or enforcer role) Commit • Management commitment should not waver • Help users through the learning curve Train • Help them drive more utility for their daily work Support in this stage will make the difference between productive and casual users. www.simonchapleau.com 11 514.612.0511
  • 12. Takeaways • Satisfaction is largely defined by the expectations of the users • User involvement is key to setting the right expectations • Projects / services should focus on user specific job performance needs, not just on process • Satisfaction doesn’t mean saying yes to everything www.simonchapleau.com 12 514.612.0511
  • 13. Next webinars • January 23rd : Strategies to measure satisfaction • February 20th : Manage IT as a service • March 20th : Balancing costs and satisfaction www.simonchapleau.com 13 514.612.0511
  • 14. Thank You! For any questions: 514.612.0511 ext 101 simon@simonchapleau.com www.simonchapleau.com 14 514.612.0511