1. D.C. VeritasWeek 5: Demand Creation “Vertical Axis Wind Turbine” TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva

2. Last Week Overview Outlay the solar and wind markets Companies and Consultants interviews Analyzed the Customer Acquisition Cost Case Studies in 20 different cities in 5 states Actualized turbine cost Including Wind and Incentives variables Research and contact new “potential” customers Plan our future…

3. Residential Solar Market: Kyocera SOLARCITY Customers Own Installers Evergreen BP Solar LEASING Canadian SUNGEVITY Customers Third party SHARP Own Installers BP Solar LEASING or PPA

4. Residential Solar Market: SunPower SUNRUN Customers Third party Sharp Kyocera LEASING MULTIPLE SELLERS & SUNPOWER Customers Third party & Cert. Installers SunPower

5. Wind Market TODAY: Bergey Customers Cert. Installers Bergey SUMMARY None of the top 10 offers leasing or PPA Biggest barriers are permitting and local wind info. New FED incentives !

6. Customer Acquisition Cost

7. Web funnel Referenced to our web site Year 1 Year 5 300 000 hits 100 000 hits Fill out savings calculator 70% 50% Send request to sales 30% 20% Reconnection with viable customer 30% 30% Visit to site 80% 80% Close sale 10% 20% Total Revenue Total Revenue 1.44 million 18.14 million

8. Case studies direct sale:

9. Our Value Proposition D.C. Veritas Customers Third Party D.C. Veritas LEASING

10. Our Future!

11. QUESTIONS?