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international marketing in Japan SUBMITED : RAJESH VYAS
GROUP MEMBER ,[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING  REPRESENTATIVE
ABSTRACT ,[object Object],[object Object],[object Object]
GROVER PROFILE ,[object Object],[object Object],[object Object]
COMPANY SUPPORTER In 1995,  Grover Vineyards  attracted the attention of the world-renowned oenologue, Michel Rolland His expertise in wine making sees him as ‘consultant oenologue’ to over 100 companies all around  Europe, South  and  North America  and  Asia . In India, Rolland is affiliated exclusively with Grover Vineyards.
Grover Vineyards’  list of wines  ,[object Object],[object Object],[object Object],[object Object]
EXPORT COUNTRY ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WTO AGREEMENT Japan — Taxes on Alcoholic Beverages, WT/DS8/R, WT/DS10/R, WT/DS11/R, adopted 1 November 1996, as modified by the Appellate Body Report, WT/DS8/AB/R, WT/DS10/AB/R, WT/DS11/AB/R, DSR 1996:I, 125
Geography: Japan
[object Object],[object Object],[object Object],[object Object],[object Object]
People: Japan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Japan’s changing alcoholic beverage consumption
DEMOGRAPHIC BREAKDOWN OF JAPANESE ALCOHOLIC BEVERAGE CONSUMPTION
Geographical breakdown of Japanese alcoholic beverage consumption ,[object Object],[object Object]
PREFERABLE WINE
RIVALRY IN JAPAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING STRATEGY  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Difference between home and target market ,[object Object],[object Object],[object Object],[object Object],[object Object]
EXPORT MEDIUM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DISTRIBUTION CHANNELS ,[object Object],[object Object],[object Object],[object Object]
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International Marketing Presentation Japan 97

  • 1. international marketing in Japan SUBMITED : RAJESH VYAS
  • 2.
  • 3.
  • 4.
  • 5. COMPANY SUPPORTER In 1995, Grover Vineyards attracted the attention of the world-renowned oenologue, Michel Rolland His expertise in wine making sees him as ‘consultant oenologue’ to over 100 companies all around Europe, South and North America and Asia . In India, Rolland is affiliated exclusively with Grover Vineyards.
  • 6.
  • 7.
  • 8. WTO AGREEMENT Japan — Taxes on Alcoholic Beverages, WT/DS8/R, WT/DS10/R, WT/DS11/R, adopted 1 November 1996, as modified by the Appellate Body Report, WT/DS8/AB/R, WT/DS10/AB/R, WT/DS11/AB/R, DSR 1996:I, 125
  • 10.
  • 11.
  • 12.
  • 13. Japan’s changing alcoholic beverage consumption
  • 14. DEMOGRAPHIC BREAKDOWN OF JAPANESE ALCOHOLIC BEVERAGE CONSUMPTION
  • 15.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.