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International Marketing


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International Marketing

  1. 1. INTERNATIONAL MARKETING<br />Group Members<br />MohitAgrawal 8101<br />DhavalDedhia 8113<br />Nikhil Jadhav 8126<br />SaurabhMalusare 8138<br />NileshShingote 8154<br />JyotiPanchmatia 8199<br />
  2. 2. Export of Fruit Juices to JapanCategory – FMCGCompany - Dabur<br />
  3. 3. Basic Requirement for Export <br />Import Export Code ( IE Code ) <br />Mandatory for Import and Exports<br />It can be procured from DGFT which falls under Commerce Ministry.<br />
  4. 4. Requirements for IE Code<br />Pan card details<br />Bank account details<br />Types of company <br />
  5. 5. Requirements by C & F from the Exporter<br />Invoice <br />Packing list <br />ARE1 <br />Excise Document<br />Literature concerned i.e. documents about product<br />Any other certificate required about products from government<br />e.g. :-Radioactive – BARC<br /> Drugs-Drugs additional drug controller<br />Fumigation certificate for packaging <br />
  6. 6. JAPAN<br />
  7. 7.
  8. 8. Japan Map Cities<br />
  9. 9. Location<br />Eastern Asia, island chain between the North Pacific Ocean and the Sea of Japan, east of the Korean Peninsula<br />Geographic coordinates<br /> 36 00 N, 138 00 E<br />Area<br /> Total: 377,835 sq km note: includes Bonin Islands (Ogasawara-gunto), Daito-shoto, Minami-jima, Okino-tori-shima, Ryukyu Islands (Nansei-shoto), and Volcano Islands (Kazan-retto) water: 3,091 sq km land: 374,744 sq km<br />Area - comparative<br /> slightly smaller than California<br />Land boundaries<br /> 0 km<br />Coastline<br /> 29,751 km<br />Maritime claims<br /> contiguous zone: 24 NM territorial sea: 12 NM; between 3 NM and 12 NM in the international straits - La Perouse or Soya, Tsugaru, Osumi, and Eastern and Western Channels of the Korea or Tsushima Strait exclusive economic zone: 200 NM<br />
  10. 10. Japan Climate<br />varies from tropical in south to cool temperate in north<br />Terrain<br /> mostly rugged and mountainous<br />Elevation extremes<br /> lowest point: Hachiro-gata -4 m highest point: Fujiyama 3,776 m<br />Natural resources<br /> negligible mineral resources, fish<br />Land use<br /> arable land: 12.13% permanent crops: 1.01% other: 86.86% (1998 est.)<br />Irrigated land<br /> 26,790 sq km (1998 est.)<br />Natural hazards<br /> many dormant and some active volcanoes; about 1,500 seismic occurrences (mostly tremors) every year; tsunamis; typhoons<br />Geography - note<br /> strategic location in northeast Asia<br />
  11. 11. Japan Population<br />Japan Population<br /> 126,974,628 (July 2002 est.)<br />Age structure<br /> 0-14 years: 14.5% (male 9,465,282; female 8,999,888) 15-64 years: 67.5% (male 43,027,320; female 42,586,112) 65 years and over: 18% (male 9,664,112; female 13,231,914) (2002 est.)<br />Japan Population growth rate<br /> 0.15% (2002 est.)<br />Birth rate<br /> 10.03 births/1,000 population (2002 est.)<br />Death rate<br /> 8.53 deaths/1,000 population (2002 est.)<br />Sex ratio<br /> at birth: 1.05 male(s)/female under 15 years: 1.05 male(s)/female 15-64 years: 1.01 male(s)/female 65 years and over: 0.73 male(s)/female total population: 0.96 male(s)/female (2002 est.)<br />Infant mortality rate<br /> 3.84 deaths/1,000 live births (2002 est.)<br />
  12. 12. Life expectancy at birth<br /> total population: 80.91 years female: 84.25 years (2002 est.) male: 77.73 years<br />Total fertility rate<br /> 1.42 children born/woman (2002 est.)<br />HIV/AIDS - adult prevalence rate<br /> 0.02% (1999 est.)<br />Nationality<br />noun: Japanese (singular and plural) adjective: Japanese<br />Ethnic groups<br /> Japanese 99%, others 1% (Korean 511,262, Chinese 244,241, Brazilian 182,232, Filipino 89,851, other 237,914) (2000)<br />Religions<br /> observe both Shinto and Buddhist 84%, other 16% (including Christian 0.7%)<br />Languages<br /> Japanese<br />Literacy<br /> definition: age 15 and over can read and write total population: 99% (1970 est.) <br />
  13. 13. Japan Economy<br />Government-industry cooperation, a strong work ethic, mastery of high technology, and a comparatively small defence allocation (1% of GDP) have helped Japan advance with extraordinary rapidity to the rank of second most technologically powerful economy in the world after the US and third largest economy in the world after the US and China. <br />One notable characteristic of the economy is the working together of manufacturers, suppliers, and distributors in closely-knit groups called keiretsu. <br />
  14. 14. Japan Economy<br />Currency<br /> yen (JPY)<br />Currency code<br /> JPY<br />Exchange rate<br />Fiscal year<br /> 1 April - 31 March<br />
  15. 15. Railways<br /> total: 23,654 km (15,895 km electrified) standard gauge: 3,059 km 1.435-m gauge (entirely electrified) narrow gauge: 77 km 1.372-m gauge (entirely electrified); 20,491 km 1.067-m gauge (12,732 km electrified); 27 km 0.762-m gauge (entirely electrified) (2000)<br />Highways<br /> total: 1,152,207 km paved: 863,003 km (including 6,114 km of expressways) unpaved: 289,204 km (1997 est.)<br />Waterways<br /> 1,770 km approximately note: seagoing craft ply all coastal inland seas<br />Pipelines<br /> crude oil 84 km; petroleum products 322 km; natural gas 1,800 km<br />Ports and harbors<br /> Akita, Amagasaki, Chiba, Hachinohe, Hakodate, Higashi-Harima, Himeji, Hiroshima, Kawasaki, Kinuura, Kobe, Kushiro, Mizushima, Moji, Nagoya, Osaka, Sakai, Sakaide, Shimizu, Tokyo, Tomakomai<br />
  16. 16. Airports<br /> 173 (2001)<br />Airports - with paved runways<br /> total: 141 over 3,047 m: 7 2,438 to 3,047 m: 37 914 to 1,523 m: 27 under 914 m: 32 (2002) 1,524 to 2,437 m: 38<br />Airports - with unpaved runways<br /> total: 31 31 1,524 to 2,437 m: 1 1 914 to 1,523 m: 3 under 914 m: 1 27 (2002)<br />Heliports<br /> 15 (2002)<br />
  17. 17. Japan with respect to imports of Fruit Juices<br />Japanese fruit production was devoted to the fresh market. Only surplus or unsalable fresh produce was used for juice production, which led to an expensive and unstable supply.<br />This combination of high prices and low consumer purchasing power forced producers to rely on low percentage drinks.<br />The Japanese market for fruit juice drinks expanded rapidly in the 1970s.<br />Non-citrus juice import restrictions for apple, grape and pineapple juices were liberalized in April 1990, followed by more permissive rules for citrus juice imports in April 1992.<br />An abundant, lower priced juice supply and an increase in consumer purchasing power have led to a major market shift away from low percentage juice drinks to 100-percent real fruit juice.<br />
  18. 18. Orange Juice Leads Citrus Juice Imports<br />Grapefruit juice is only 7 percent of fruit juice market in Japan<br />Lemon juice imports totaled 7,987 kiloliters in 2007<br />Apple Gains in Non-Citrus Juices.<br />Opportunities exist for finished products, but there are several considerations: Japanese buyers are very sensitive about freshness; sizes are smaller in Japan; and a large emphasis is placed on packaging.<br />
  20. 20.
  21. 21. DABUR<br />Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. <br />Dabur India Limited is the fourth largest FMCG Company in India with Revenues of US$600 Million (Rs 2834 crore) & Market Capitalisation of over US$2.2 Billion (Rs 10,000 Crore). Building on a legacy of quality and experience for 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.<br />
  22. 22. REAL JUICES<br />Réal has been the preferred choice of consumers when it comes to packaged fruit juices, which is what makes India's No. 1 Fruit Juice brand. A validation of this success is that Réal has been awarded ‘India’s Most Trusted Brand’ status for four years in a row.<br />Today, Réal has a range of 14 exciting variants - from the exotic Indian Mango, Mausambi, Guava & Litchi to international favourites like Pomegranate, Tomato, Cranberry, Peach, Blackcurrant & Grape and the basic Orange, Pineapple, Apple & Mixed Fruit. This large range helps cater different needs and occasions and has helped Réal maintain its dominant market share.<br />Made from best quality fruits, Réal does not have artificial flavours and preservatives, and offer your kids not just great taste, but also FRUIT POWER - the power of fruits… the power to stay ahead. Loaded with the power of Vitamin C, Réal fruit juices have all the necessary nutrients that keep you active all day long.<br />
  23. 23. Dabur Real fruit juices are made from real fruits that have been picked from the best orchards the world over. They are power packed with a host of essential vitamins and minerals to keep you going all day long. Real fruit juices are all-natural juices with no added preservative.<br />KEY INGREDIENTS100% Pure fruit juice<br />FlavorsMango, Orange, Pineapple, Mixed, Tomato, Grape, Litchi, etc.<br />Sizes250 ml, 500 ml and 1000 ml<br />
  24. 24. Accolades for Réal <br />• India's No. 1 Fruit Juice brand<br />• Voted as a Superbrand<br />• Voted by consumers as the most trusted fruit juice brand for four years in a row<br />• Réal awarded the Reader’s Digest Trusted Brand Gold Award 2009 in the food and beverages category<br />
  25. 25. Protein Foods & Nutrition development Association of India (PFNDAI)<br />
  26. 26. Protein Foods & Nutrition development Association of India (PFNDAI)<br />Réal is endorsed by PFNDAI<br />The nutritional contents of Réal Fruit Juices & Nectars are endorsed by PFNDAI -- Protein Foods & Nutrition development Association of India.<br />Protein Foods Association has been in existence for about forty years. It has gained credibility in health and food professionals such as physicians, nutritionists, dieticians, food scientists and technologists, etc. as an unbiased body, almost of the stature of an NGO. Even government officials have high regards for the association. So when the association lends its logo to any product, the product is accepted by them to deliver the nutritional contents as claimed by the manufacturer.<br />
  27. 27. MISSION<br />To help guide Industry/University/Government initiatives that design and apply food  science and  nutrition  concerning  product,  process, and manufacturing needs  for the  delivery  of high quality, health promoting and safe  foods and food materials to consumers.<br />OBJECTIVES<br /> Knowledge Dissemination to<br />Promote concepts of high quality & safe food and balanced nutrition.<br />Create awareness about good food and nutrition & its relation with health<br />Focus on improvement of dietary practices among Indian population<br />
  28. 28. Social Obligations <br />Assume social responsibilities in matters of food safety and good nutrition.<br />Act as an NGO promoting the larger interests of the consumer welfare.<br />Education <br />Recognise & reward merit in academic fields related to Food Science and Nutrition.<br />Handling communication projects on nutrition<br />Promotion of education and research in Food Science & Nutrition<br />
  29. 29. Mapping Market Needs<br />Identify regional preferences for different foods.<br />Examine the basic components of national diets & need for fortification.<br />Advisory Role <br />Assist in laying standards for nutritive and safe foods and raw materials<br />To act as advisory body in regulatory matters relating to Food Laws<br />
  30. 30. Industry Service<br />Project consultancy services to food industry.<br />Member services such as publication of relevant information in PFNDAI bulletin.<br />Product checks and endorsements.<br />Training & certification services.<br />Organising workshops and conferences on topics of contemporary interest.<br />Developmental work<br />Activate process & product development<br />Establish effective liaison between industry and educational & research institutions<br />Monitor trends in food safety & nutrition by close association with international bodies.<br />
  31. 31. Laws and Regulations for export to Japan<br />The importation of fruit juices to Japan is subject to the provisions of the Food Sanitation Law. <br />To import fruit juices, the importer must submit a "Notification Form for Importation of Foods, etc." to the Plant Quarantine Service Office at the port of entry. The juices must then be examined either directly or indirectly through accompanying documents.<br />The juices may also be examined in advance at a Japanese or overseas inspection organization authorized by the Japanese Ministry of Health and Welfare. The results of these examinations will be treated in the same way as examinations by the port Plant Quarantine Service Office. This option helps expedite import and customs procedures.<br />
  32. 32. PRODUCT MIX<br />
  33. 33. 14 Delicious Variants<br />Real Orange Juice<br />Real Mango Nectar<br />Real Mix Fruit Juice<br />Real Pineapple Juice<br />Real Grape Juice<br />Real Tomato Juice<br />Real Guava Nectar<br />Real Litchi Nectar<br />Real Cranberry Nectar<br />Real Pomegranate Nectar<br />Real Mausambi Sweet Lime<br />Real Peach Nectar<br />Real Apple Nectar<br />Real Blackcurrant Nectar<br />
  34. 34. Real fruit juices are pasteurized and immediately vacuum packed to preserve quality and vitamin content for 12 months. As we use the TetraPak packaging process we are able to meet global standards of quality and presentation.<br />Our packaging stands out on the retail shelf and once tasted we are certain that you will come back again and again. Real fruit juices are a unique blend of flavors carefully balanced for the discerning palate and this sets us apart in the marketplace.<br />
  35. 35. All flavours are available in both 1 ltr and 250 ml sizes. Our 1 ltr packaging has a re-cap for easy closing after first use whilst the 250 ml size comes with a drinking straw attached.<br />
  36. 36. PRICE<br />The 250 ml pack would be prices at 20 yen.<br />The 1 ltr pack would be priced at 90 yen.<br />
  37. 37. PACKAGING<br />Real fruit juices are packed as a ready-to-drink fruit juice in a long-life aseptic package using TetraPak packaging material and their global standard packaging process. <br />         <br />TetraPak construction and presentation meets world standards of hygiene and consumer appeal. The product does not need refrigeration during the shelf life of 1 year from production to first use. This is due to the pasteurisation and immediate vacuum packing process in a closed-loop hygenic environment.<br />
  38. 38. Our 1 ltr products are packed 12 in a case and our 250 ml products are packed 24 in a case. Each case is then shrink wrapped.<br />A 1 ltr case weighs approx 13kgs and a 250 ml case weighs approx 7kgs.<br />
  39. 39. Fruit juice in Tetra pack is the ideal way to export our fine fruit juices to the Global Marketplace and we do this by the full 20ft container load. <br />We palletize and load very carefully using specialized methods that protect the load even on the high seas.<br />We load 10 shrink wrapped pallets each containing :<br />162 cases each containing<br />12x 1 ltrTetrapacks<br />thus giving approx 19440 ltrs per 20ft container<br />loaded to a maximum weight of 22 tons<br />
  40. 40. DISTRIBUTION<br />
  41. 41. Japanese Importer for Dabur<br />For supplying the Real Fruit Juices to Japan, Dabur would select the way of direct export to the country.<br />This would be done through shipping method to the importer present there.<br />M/S. Beauty World Limited.<br />Ms. Michiyo Kobayashi-President<br />Tel : 045-5051588<br />Fax : 045-5051588<br />
  42. 42. Japanese retail outlets are considerably smaller than those in the United States. Limited shelving requires frequent restocking. In turn, retailers demand frequent deliveries from distributors who serve as mini warehouses for the stores.<br />These distributors typically carry a narrow range of products, but service all stores in a given area. The direct distributor will be supplied by a large manufacturer or wholesaler.<br />Distribution Is Key to Success<br />As a juice exporter, there are two approaches to distribution: finding a partner to feed products into this decentralized distribution system or bypassing this unwieldy system to approach a major chain directly.<br />Two finished product markets are very difficult for outsiders to access - food service and vending machines. Food service markets that sell high-quality juices through hotels and restaurants make up about 4 percent of the retail market.<br />The vending machine market is comprised largely of the 10-40-percent juice variety, but 100-percent juice products are making inroads into the machines as prices drop. Most of the vending machines are controlled by the major beverage makers.<br />
  43. 43. BIBLIOGRAPHY<br /><br /><br /><br /><br />
  44. 44. THANK YOU<br />