International marketing involves planning and conducting business transactions across national borders to create exchanges that satisfy objectives. It is an organizational function and set of processes for creating and delivering value to customers. The document provides an overview of international marketing basics and analyzes market characteristics like population demographics, income levels, consumption patterns, and infrastructure availability. It then discusses Gulf countries like Saudi Arabia and UAE, outlining their climates, customs, populations, locations, economies, and the Gulf Common Market agreement. The goal is to build on local strengths by providing equal opportunities and rights for Gulf nationals across members in key areas. Real implementation will require amending local rules to match common market requirements.

2. What is International Marketing?
 Needs, Market, Marketing, International Marketing
 Text book definition:”…the process of planning and
conducting transactions across national borders to create
exchanges that satisfy the objectives of individuals and
organizations.”
 2004 American Marketing Association definition: “Marketing is
an organizational function and a set of processes for creating,
communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the
organization and its stakeholders.”

3. Marketing and the Environment
Product
Price
Promotion
Place

4. International Marketing Basics
 Basics of marketing (in international context)
 Target Market Selection
 Marketing Management
 The Marketing Process
 Geographical Perspectives
 Location matters in business and trade
 Climate, terrain and topography
 Population and demography
 A global village in the making?

5. Analyzing Market Characteristics
 Population/demographi
cs


 Age distribution
 Life expectancy
 Household size
 Urbanization
 Income
 Distribution of low,
medium, and high
incomes
 Gross domestic product
per capita
 Inflation and debt
Consumption patterns



Income spent on
necessities and luxuries
Product saturation or
diffusion
Consumer Price Index
Availability and quality of
infrastructure



Distribution infrastructure
Internet
Availability of electricity

8. GCC COUNTRIES
NON GCC COUNTRIES
•ALGERIA
•DJIBOUTI
•EGYPT
•SAUDI ARABIA
• KUWAIT
• BAHRAIN
• QATAR
•SULTANATE OF OMAN
• UNITED ARAB EMIRATES
•ABU DHABI
•DUBAI.
•SHARJAH.
•AJMAN.
•UMM AL QAIWAIN.
•RAS AL KHAIMAH .
•FUJAIRAH
•IRAQ
•JORDAN
•LEBANON
•LIBYA
•MAURITANIA
•MOROCCO
•SUDAN
•SYRIA
•TUNISIA
•WEST BANK/GAZA
•YEMEN

9. Climatic Conditions of Gulf
• SAUDI ARABIA :ONE OF THE DRIEST COUNTRIES
IN THE WORLD. WITH RAINFALL AVERAGING IS
LESS THAN 5 INCHES PER YEAR.
• BAHRAIN : MOST OF THE YEAR THE CLIMATE IS
VERY HOT AND ALSO VERY HUMID BECAUSE OF
THE ARABIAN GULF SEA SURROUNDING THE
ISLAND
• KUWAIT :LITTLE RAINFALL, HIGH TEMPERATURES
AND LOTS OF SUNSHINE.
• U.A.E : CLIMATE IS SUBTROPICAL. RAIN OCCURS
IN WINTER AND AMOUNTS TO 13CM A YEAR ONLY.
• OMAN: CLIMATE IS VERY COMPLICATED. HOT
AND DRY IN THE INTERIOR, HOT AND HUMID
ALONG THE COAST. RAINFALL THROUGHOUT THE
COUNTRY IS MINIMAL, AVERAGING ONLY ABOUT 4
INCHES (100 MM) PER YEAR, ALTHOUGH
PRECIPITATION IN THE MOUNTAINS IS HEAVIER.

10. Customs and Traditions of Gulf Region
• THE TRADITIONAL CLOTHES IS THE THOBE , ON
THEIR HEADS THEY’D WEAR THE GAHFIA ,ON TOP
OF THAT WOULD BE THE IGA THE SHAILA AND
ABAYA FOR THE WOMEN.
• SWORD DANCE IS FAMOUS IN SAUDI ARABIA.
• TRADITIONAL ACTIVITIES LIKE FALCONRY& PEARL
DIVING ARE FAMOUS IN KUWAIT

11. Population:24,573,000
Capital: Riyadh
Language: Arabic
Religion: Muslim
Currency: Saudi riyal
Life Expectancy:72
GDP : U.S. $11,400
Literacy Percent:79

12. Location & Geographical Features
SAUDI ARABIA IS BORDERED BY
• JORDAN ON THE NORTH-WEST.
• IRAQ ON THE NORTH AND
NORTHEAST.
• KUWAIT, QATAR, BAHRAIN.
• UNITED ARAB EMIRATES TO
EAST.
• OMAN ON THE SOUTHEAST.
• YEMEN ON THE SOUTH.
• GEOGRAPHICAL FEATURES
• THE SOUTHWESTERN REGION HAS
MOUNTAINS AS HIGH AS 3,000 M, AND
IS KNOWN FOR HAVING THE GREENEST
AND FRESHEST ATMOSPHERE IN ALL
OF SAUDI ARABIA.

13. Population: 4,618,000
Capital: Abu Dhabi Language:
Arabic, Persian, English,
Hindi, Urdu
Religion: Sunni and Shiite
Muslim, Christian, Hindu,
Currency: Emirati dirham
Life Expectancy:74
GDP :U.S. $22,100
Literacy Percent:78

14. Location & Geographical Features
• THE UNITED ARAB EMIRATES WHICH IS
ALSO KNOWN AS THE U.A.E.
• THE COUNTRIES SURROUNDING THE U.A.E
ARE
•
QATAR
•
SAUDI ARABIA
•
OMAN
•
IRAN
• GEOGRAPHICAL FEATURES
• UNITED ARAB EMIRATES IS ALMOST
COMPLETELY A DESERT, EXCEPT FOR
DUBAI, WHICH IS A REALLY IMPROVED
CITY, WITH GREAT TECHNOLOGY AND
BEAUTIFUL SKY SCRAPERS.
Burj Dubai

15. Dubai
Sharjah
Umm Al Qaiwain
Abu Dhabi
Ras Al Khaimah
Ajman
Fujairah

16. Economy of Gulf Region
• SAUDI ARABIA :PETROLEUM SECTOR ACCOUNTS FOR
ROUGHLY 75% OF BUDGET REVENUES, 45% OF GDP,
AND 90% OF EXPORT EARNINGS. ABOUT 40% OF GDP
COMES FROM THE PRIVATE SECTOR
• BAHRAIN : PETROLEUM PRODUCTION IS THE MOST
IMPORTANT RESOURCE. IT IS 60% OF THE EXPORTS,
60% OF THE GOVERNMENT REVENUES AND 30% OF
THE COUNTRIES GDP.
• KUWAIT : IT OWNS ABOUT 10 PERCENT OF THE
WORLDS PROVEN OIL RESERVES. ITS CRUDE OIL
RESERVES OF ABOUT 95% OF EXPORT REVENUES, AND
80-90% OF GOVERNMENT INCOME.
• OMAN HAS A PRETTY LOW GPD PER CAPITA OF ABOUT
8,300, WHICH IS SLIGHTLY LOWER THAN THE WORLD’S
AVERAGE
• U.A.E HAS BEEN LARGELY FUNDED BY OIL REVENUES,
THE GDP OF UAE ECONOMY IS THE FASTEST GROWING

18. 1st January 2008
• AT THE END OF THE 28TH GULF SUMMIT IN DOHA,
• THE WEALTHY SIX GULF STATES HAVE TAKEN A STEP CLOSER TOGETHER ECONOMICALLY WITH THE
FORMATION OF A COMMON MARKET AS GULF COMMON MARKET.
• AIM GULF COMMON MARKET : TO BUILD ON LOCAL STRENGTHS WHERE ALL
:
GULF NATIONALS WILL BE CONSIDERED EQUAL CITIZENS AND WILL ENJOY THE SAME RIGHTS IN THE FIELDS
•
•
•
•
•
TRAVEL
EMPLOYMENT
EDUCATION
ECONOMIC
FINANCIAL & INVESTMENT OPPORTUNITIES.
• MAIN CHALLENGES FOR THE GULF COMMON MARKET
• MONETARY POLICIES IN THE GCC STATES
• INFLATION RATES
• LAWS AND REGULATIONS RELATED TO INVESTMENT .
• PROBLEMS AND OBSTACLES : SOME MEMBER STATES HAVE SIGNED BILATERAL ECONOMIC AGREEMENTS
WITH NON-GCC COUNTRIES.
• REAL IMPLEMENTATION OF THE GCC COMMON MARKET : REQUIRES MONTHS AND THAT THIS PERIOD WAS
NEEDED TO HAVE THE LOCAL RULES AND REGULATIONS AMENDED TO MATCH THE REQUIREMENTS OF THE
COMMON MARKET.