Satya Paul joins hands with American Express to showcase its exquisite “The Art of Tarot” Collection.

1. Satya Paul joins hands with American Express to showcase its latest
‘The Art of Tarot’ Collection
30 June 2010, New Delhi: Satya Paul joins hands with American Express to showcase its exquisite
“The Art of Tarot” Collection. Taking place on the 30th of June 2010, this show also
commemorates the year of the 25th Anniversary of Satya Paul. The beautiful evolution of
fashion, the unison of mystique with inspiration- this charismatic collection is to be unveiled at
The Oberoi, New Delhi with the stunning Jacqueline Fernandez as the show stopper for the
evening.
The fashion show will be part of the gala evening hosted by American Express and Satya Paul for
their exclusive client base. The evening will begin with a warm welcome, over cocktails and hors
d’oeuvres, followed by the showing of the much awaited collection. Riveting theatrical music to
compliment this charming soiree, an exciting sequence of lights to light up this captivating show,
the evening promises to leave no stone unturned in encapsulating the grandeur, elegance and
magnificence that this collection promises to be.
Speaking on the association with Satya Paul Mr. Shailesh Baidwan, CEO, American Express
Banking Corp. said, “As a gateway to a world of personal services and privileges, it is our
constant endeavor to provide access to unique experiences, events and special services to our
discerning Card members. Our association with Satya Paul to unveil the exclusive “Art of Tarot”
collection is yet another such exclusive and an unforgettable experience for our Cardmembers
providing them an up-close, multifaceted look into the world of fashion”.
Adds Mr. Jyoti Narula, MD, Genesis Colors. Pvt ltd “We at Satya Paul are delighted to be
associated with American Express for the very first time and we could not have had a better
collaborator to launch this unique collection. This is the first edition of a collection that will be
released in numerous editions. Every piece has a story to tell and is symbolic with just the right
colour combinations and embellishments”.
More about ‘The Art of Tarot’
Satya Paul’s ‘The Art of Tarot’ collection designed by multimedia artist Puneet Nanda, gives you
an opportunity to wrap yourself in a world of mysticism and magic. He brings forth the tarot
history by designing beautiful & intriguing pieces of art. He has indeed conceptualized the deck,
the collection, and shot the campaign for the collection. For him “Tarot is a vast and timeless
subject which deals with the whole of life. In keeping with the spirit to do things deeply and
passionately we have not only created the collection but a complete deck of cards for lovers of
tarot, for times to come”.

2. Sometime in the fifteenth century, in northern Italy, the first sets of tarot cards were created.
Centuries later, devotees of the occult arts in Europe encountered the tarot and saw mystical
and magical meaning in the symbolism of the cards. Since then it has fascinated soothsayers and
occultists and has been accepted universally.
Taking inspiration from the same, the collection is a mix of Indian and indo-western garments,
keeping in mind the sensibility of today’s woman!. Prints rule the collection, with each outfit
reflecting the cards in the most imaginative and beautiful fashion.
The fabrics for the collection have been woven to bring out the elegance and shine
effervescently to hint towards the multi-layered print and embroidered effects that have been
created. They are multi-media pieces of art in their own right. The colors of the collection are
taken from the cards themselves and run the gamut from soft muted tones to bright vivid ones.
There are metallic and matt effects created by modern techniques of fabric treatments. The
materials used range from the simple sequins to exotic stones and crystal sourced from around
the world. The surface textures with a closer eye would reveal just as the cards reveal numerous
hidden meanings.
The collection and the Tarot Deck itself will be available at the Satya Paul stores across India.
More about Satya Paul
Since its birth in 1985, the Satya Paul look is a strong interplay of patterns and color that the
New York Times has hailed as ‘works of Kinetic Art’. The label’s look is distinguished and
identifiable on the street. Having re-invented the traditional sari as a modern classic, the Satya
Paul product line also comprises of western clothing, including scarves, bags, men’s accessories
and fabrics, as well as an entire range of classic bridal wear.
Our customers can connect with us at www.facebook.com/SatyaPaulIindia
About American Express
American Express is a global services company, providing customers with access to products,
insights and experiences that enrich lives and build business success. Learn more at
www.americanexpress.com and connect with us on www.facebook.com/americanexpress ,
www.twitter.com/americanexpress and www.youtube.com/americanexpress.