No wonder fashion has been considered by many to be entertainment. Or, as Puneet Nanda of Satya. Paul defines it: “It’s drama, it’s theater, it’s art, it’s design.” Everything, that is, other than something related to the clothes you wear daily.

1. Corporatisation: Fashion’s new mantra
No wonder fashion has been considered by many to be entertainment. Or, as Puneet Nanda of
Satya. Paul defines it: “It’s drama, it’s theater, it’s art, it’s design.” Everything, that is, other than
something related to the clothes you wear daily.
In India, it has been attempted to a certain extent by textiles brand Raymonds through its Be:
stores, and at Shopper’s Stop (where Raghavendra Rathore’s Kasbah label is sold off the rack, for
instance), but the closest LVMH model in India is being aped by Satya Paul, which has tied up
designers Puneet Nanda and Deeepika Gehani as brands under its umbrella.
Source: Sangeeta Singh & Samyukta Bhowmick