A fashion exhibition serves as a teaser for visitors to see hi-end designs from Satya Paul but does not display the full bridal line because serious customers want to carefully see, try on, and discuss the dress for their event, not just view it at an exhibition. The exhibition also provides feedback from prospective brides.

1. A platform for hi-end fashion
Adds Puneet Nanda, design director of Satya Paul, “We don’t put the very heavy bridal line on
display because a serious customer would want to see the dress carefully, wear it and discuss
the event. That’s not possible at an exhibition. This is more of a teaser for visitors. And also, we
get a feedback from prospective brides themselves”.
Source: The Hindu