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Satya paul couture collection for 2009 `addvai'

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December 20, 2009: This year, Satya Paul celebrates 25 years with an unprecedented rich festive line. The beautiful embroideries are designed to make festive stand out like no other. The collection consists of limited edition Saris innovative blouses. The show stopper for the evening for Satya Paul is none other than is the beautiful Jacqueline Fernandez, former Miss Sri Lanka and an actor who has recently made her Bollywood debut in the much awaited film of the year ‘Aladin’ alongside the legendary Amitabh Bachchan.

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Satya paul couture collection for 2009 `addvai'

  1. 1. SATYA PAUL COUTURE COLLECTION FOR 2009 – ‘ADDVAI’December 20, 2009: This year, Satya Paul celebrates 25 years with an unprecedented rich festiveline. The beautiful embroideries are designed to make festive stand out like no other. Thecollection consists of limited edition Saris innovative blouses. The show stopper for the eveningfor Satya Paul is none other than is the beautiful Jacqueline Fernandez, former Miss Sri Lankaand an actor who has recently made her Bollywood debut in the much awaited film of the year‘Aladin’ alongside the legendary Amitabh Bachchan. “My association with Satya Paul. I have shotmany campaigns for the label and their support has been great. It gives me great pleasure toadorn its exquisite collections once again and walk the ramp for them here in Chennai.”Jacqueline Fernandes said on her association with the show. Saris: The collection of festive sarisfor this year is a showcasing of traditional, heritage rich saris. Puneet Nanda has chosen to reviveand revolutionise aspects of woven art that have been buried in Indian history. Traditionalfabrics such as silks woven in Kanjeevaram, handwoven Tussars, delicate Georgette and thefinest Chiffon add an element of richness to each piece. The Satya Paul collection has printedKanjeevarams are a beautiful blend of the old and the new; while keeping in the beautifulrichness of the thread work and borders of the Kanjeevaram, the use of print makes the look ofthe woman to be years younger. The well known Satya Paul colorful stripes are based onweaving, and in this collection make an appearance in dramatic placements and embroidery.The sensibility earlier seen in some of its most famous designs, such as the ‘Lumiere’ Collection,transcends the barriers of ‘weave’ and ‘time’ and enters into a classic world of the traditionalKanjeevaram. Puneet has achieved the ‘Tao’ of using colors, in the un-imitable Satya Paul stylethru the medium of weave and embellishment… Another unique aspect of the Satya PaulKanjeevarams is the unique use of Kundan; while the collection has unusual prints which are aninfusion of calligraphy with prints of woven textures. Various techniques are used with amasterful control to achieve the look. There is a section with a predominance of reds and creamswith traditional gold borders. Emerald greens, maroons, rusts and varying shades of dusky blueare found in the balance. Included in the collection, are new designs in the Cosmic Dance look.The Cosmic Dance collection embodies grace with a hint of magnificent royalty. Saris arerendered with the texture of rich embellishments, silk inserts and foil prints on both the regularfold saris and the pre-pleated. The collection has ready-to-drape saris with stitched skirts andcrunched pallavs, accessorised with a complimenting brooch. Blouses and Cholis:The Satya Paul blouse line for this season are a mix of tradition and sensuality; authentic designswith the use of nets, Brocade and Zari. They are a mixture of the classic and the modern,creating a new look and adding to the richness of the saris. This festive collection will beavailable at select Satya Paul, the Signature Store and Samsaara boutiques across India andabroad. About Satya Paul: Established in 1985, Satya Paul is now known globally for itsexcellence in design. The look is a strong interplay of patterns and colour that the New YorkTimes has hailed as ‘works of Kinetic Art’.
  2. 2. The Satya Paul look is distinguished and identifiable on the street. Having re-invented thetraditional sari as a modern classic, the Satya Paul product line also comprises of westernclothing, including scarves, bags, men’s accessories and fabrics, as well as an entire range ofclassic bridal wear. Satya Paul recently launched its ‘Signature’ couture line and an affordableline ‘Satya’ by Satya Paul. Satya Paul designs are available through over 30 exclusive Satya Paulboutiques across India and at fine stores across the globe. For those wishing to find out more,please visit www.satyapaul.com, where all of our collections are also available.

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