Trend Chasers. A trend agency predicting whats next for White Stuff.

1. TREND
chasers

2. Pursuing the future.
We aim to track and hunt the upcoming changes in lifestyle, culture and fashion. We focus
on the shifts in society and tastes to provide our clients with a wealth of inspiration and
innovation. Trend Chasers aid brands in targeting their audience whilst remaining on trend.
TREND
chasers

3. Insights
What we’ve noticed in your brand and your customer
White Stuff works to spread a sense of imagination in order to allow the customer to
have a more personal connection with the brand, rather than a fashion/trend
connection
White Stuff has a sense of humor that is evident in all aspects of White Stuff from
cheeky marketing strategies to bursting with life visual merchandising creates a
lighthearted experience for the consumer
People and community are at the root of the brand and inviting customers to join the
‘White Stuff family’ is paramount to the White Stuff identity
The White Stuff consumers values your loyalty, practicality of clothing and overall
reliability
White Stuff clothing makes the consumer feel comfortable in their own skin; the brand
and its products match and enhance their lifestyle

4. The Consumer
The Three Aunties

5. She’s the devoted mum of 3, wife, career to her father and all round super aunt. Always on
the go with at least a minute to spare, she’s a part time teaching assistant who's always
there to offer a helping hand even if it might not fit her busy schedule. Her weekends
consist of walks with the family golden retriever, ferrying her kids off to various clubs and
playdates and shopping for her family. She never makes time for herself apart from once a
year when she visits the knit and stich event.
I don’t know how she does it auntie

6. Village auntieShe gives her life to the community and is immersed in village life. With an
endless list of hobbies, she is a part of the parish council, volunteers in a local
school, loves art and crafts, and spends any spare time at her allotment. When
her husband gets time off work they enjoy weekend trips walking their 2 retired
greyhounds along the various UK coastlines, always ended with a cosy pub pit
stop.

7. Not really your auntie auntieShe’s the ‘auntie’ who always sneaks you a treat. She and her husband have no
kids as their dog is their baby. She spends a lot of time with their married friends
and is always the first to offer to babysit. She works as a freelance photographer
to give her the freedom for spontaneous city breaks and couple retreats.

8. Collect Categorise Analyse

9. cCosmic Sensation
It’s a new age of Space. Delving into themes of astrology, technology and
futurism to see how space is impacting our everyday lives as the world
races to mars and beyond. Uncovering sensory surfaces, innate to our
universe.

10. The Orb Effect
VM and In store
Race to Mars
Print and Graphics
Fabric of Space
Womenswear
Starry-eyed
Product

11. The Fabric of SpaceWomenswear.
Combining the structural shapes found in architecture and cool metallic, creates a
futuristic sci-fi mood, which can be transferred into a womenswear collection that is
modern and versatile.

12. “A mix of futuristic high tech and
pure, fine, natural materials creates a
science fiction mood that is
functional and intelligible”
- Berlin Fashion Week Magazine, 2017

13. Nasa Orbit Pavilion, 2016
Trend Union, AW 17/18
Space Fabric, Nasa, 2017
Space X, Dezeen, 2018
Sixnfive, Instagram, 2017
Dezeen, 2017

14. “Placement and engineered ideas give way to all-over and uniform applications,
abandoning pattern in favour of surface interest”-
WGSN, 2016
Dark Matter- Cadet Blue -Outer Space Olive - Cream Dream - Milky Bar Brown - Pale Olive
Silver Fox – Black Hole – Pastel Pebble – Grey’s Astronomy
Moodboards, Own Work, 2018
Structure
Tactile
Metallic
Geometric
Classic

15. The Orb EffectVM and Instore
Its all about atmosphere. By taking inspiration from lighting and sets used in shows and
film, we have focused on the reoccurring use of the sphere and bright white lights

16. “As online commerce continues to grow exponentially, the role of the retail store is
shifting from purely pragmatic to more experiential. Moving forward, the key to survival
for retail stores may rely on their ability to act as a living showcase for products and
brands.” –Forbes Magazine, 2017
Etsy, 2018

17. Sixnfive, Instagram, 2017 Sixnfive, Instagram, 2017
Chanel Autumn/Winter, 2017
Philipp Plein Autumn/Winter 18Own Photo, The Hepworth, 2018

18. Gravity Poster, 2013
Interstellar, 2014
The Martian, 2015
The Martian, 2015

19. Mars Sands – Dark Matter – Silence – Atmosphere Blue – Space Jam – Vast Space
Spheres
Atmospheric
Surreal
Exploration
Futuristic Lighting
Moodboard, Own Work, 2018

20. Race to MarsPrint and Graphics
Inspired by the modern day space race and the current 60s references
seen in catwalks and tv shows, we have chosen to play with the use of
colour through comic like illustrations to show a fun and eye catching
outcome.

21. “It's a long way from the 1960s, when John F.
Kennedy's historic "Moon Shot" speech to
congress triggered a Cold War race to the
Moon…and while the potential of a mission to
Mars continues to grab headlines, the
next logical step in Space Race 2.0 is the
Moon”- WGSN, 2017

22. Moschino Autumn/Winter, 2018
Prada, Spring Summer, 2018Prada, Spring Summer, 2018
Battle of the Billionaires, CNN, 2018
Architectural Digest, 2016

23. Star Trek, 2013
Black Mirror, 2017
Recorder Magazine, 2017

24. Vast Space – Explorer Blue – Abort Mission Red – Noisy White – Milky Way Yellow – Grey’s Astronomy
Colourful
Feature
Comic
Retro
Narrative
Moodboard, Own Work, 2018

25. Product
Stars, planets and metallic are the inspiration. Bring a touch of star gazing
into the home, with playful prints and magical mugs, a bold but subtle
aesthetic allows consumers to explore the dimensions of space.

26. “The vast and limitless night sky is symbolic of what is possible and continues to
inspire the desire to pursue a world beyond our own.”
- Pantone, 2017
Youtu

27. Balmain Autumn Winter, 2018Marni Autumn Winter, 2018 Thom Browne Autumn Winter, 2018
Own Photo, Primark, 2018
Own Photo, Trend Union AW 17/18, 2018
Own Photo, Trend Union AW 17/18, 2018

28. Silver Fox – Outer Space Green – Solar Plum - Cream crater – Milky Way – Dark Matter
Foil
Solar System
Muted
Playful
Charming
Moodboard, Own Work, 2018

29. TREND
chasers
Cosmic Sensation