Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IPMG Conference Craig Rispin Keynote - March 23, 2015

362 views

Published on

IPMG Conference Craig Rispin Keynote - March 23, 2015

Published in: Business
  • Be the first to comment

  • Be the first to like this

IPMG Conference Craig Rispin Keynote - March 23, 2015

  1. 1. CraigRispinCSP
  2. 2. “Craig we’ve seen more change in the last 3 years than in the last 30.”
  3. 3. Technology Changes Exponentially People Think Linearly
  4. 4. Exponential Change Technology & People High-Tech & High-Touch
  5. 5. People Business Technology Life Sciences W ork/Life Shift Acceleration Age Gap Education Re-Engineering Global Mobility Free Agency End of Retirement Emerging Models Outrageous Outsourcing Marketing Megatrend Innovation Imperative Machine Learning Cloud Computing Security Scare Coworking & Collaboration Massively Mobile Internet of Things Big Data
  6. 6. Did You Know - Shift Happens?
  7. 7. Discuss with a Partner: What Did You Find Most Interesting in the Video?
  8. 8. “If change is happening on the outside faster than on the inside - the end is in sight.” -Jack Welch
  9. 9. As Some Opportunities Sunset...
  10. 10. U.S. Consumer Media Consumption Share
  11. 11. Other Opportunities Emerge...
  12. 12. At Least Wide Format Printing is Massive!
  13. 13. Then Again...
  14. 14. Digital Signage Market Revenue To Hit $20.03 Billion By 2020
  15. 15. CAGR of 8.9% from '14 to 2020 Decreasing Display Panel Prices Are Expected To Positively Impact Market Growth.
  16. 16. Did You Know - There are 10 Types of Innovation?
  17. 17. What Are the Opportunities in Print in the Future?
  18. 18. High-Tech & High-Touch
  19. 19. In a High Tech world with an increasing search for balance, High Touch will be the key to differentiate...
  20. 20. I think it’s a complete misnomer to say that print is dead. Print is changing, that’s for sure. The desire for physical magazines and books will always remain. Without being too precious, print is still the best medium for telling stories in words and photographs. Just as the screen is great for interactivity and video. Christopher Lukezic, publisher of Pineapple
  21. 21. The Electronic Backlash
  22. 22. What Do Customers Really Want from Print?
  23. 23. 3D Printing is Booming
  24. 24. Reaching Global Executives: 12Megatrends in B2B Marketing
  25. 25. sked to rate the value of various marketing activities on a five-point scale, meetings/ conferences and research/surveys top the list. Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers. This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print. user communities) and passive (print) promotional channels. The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging. The shift to 360º thought leadership 1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5) Meetings/conferences Research/surveys White papers, executive summaries, articles 3.76 3.85 3.61 1M E G A T R E N D O N E A
  26. 26. Thought Leadership Defined The term was first coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine, Strategy+Business “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.” “Thought leaders have a distinctively original idea, a unique point of view or an insight.”
  27. 27. 9'of'the'top'11'effective'ways'of'getting'a' of'involve'Thought' Leadership'Marketing How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) 2.0 2.2 2.3 2.3 2.3 2.3 2.5 2.8 2.9 3.1 3.2 3.3 3.4 3.4 3.7 3.7
  28. 28. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter. Select a Newsletter Exceptional – the 2011 Ernst & Young Entrepreneur Of The Year magazine This year’s magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- About Entrepreneur Of The Year Ernst & Young Entrepreneur Of The Year is the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognising them through regional, national and global awards programs in more than 140 cities in 50 countries. Find out more at ey.com/au/eoy Igniting innovation Today, more than ever, the entrepreneurial spirit is alive in the corporate world. What can your organisation do to cultivate this spirit of innovation and retain “intrapreneurial” thinkers? Find out more. Do you know an outstanding entrepreneur? Nominate them now for the 2011 Ernst & Young Entrepreneur Of The Year awards. Read our nomination guide and complete our registration of interest form, or contact your regional Entrepreneur Of The Year program manager. 75%

×