Storytelling 101

•

124 likes•59,054 views

Sartaj Anand

This is an introduction to storytelling in business and fresher communication paradigms.

Business Technology Art & Photos

100:1 Rule
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100:1 Rule
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100:1 Rule
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Myth 2
Storytelling can be used
in Business.
NOT

Truth
Storytelling can be used
in Business.

---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys

---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys
Universal
Social
Communal
Empathic
Movements

Why ?
Because in the end business is
and People don’t buy what you do. They buy why
You do it. actions drive
decisions. the other way around.
ALL HUMAN
SOCIAL FISCAL
NEVER

Start
WHY ?
middle
How ?
END
WHAT ?
---
----

There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.

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Storytelling 101

1. STORYTELLING 101 Sartaj Anand

2. Myth 1

3. Myth 1 Storytelling is for EveryoneNOT

4. Truth

5. Truth Storytelling is for Everyone

7. But WE Have a Problem

9. We know too much We forget

10. We need to

11. uNlearN We need to

12. uNlearN We need to Practice

13. uNlearN We need to Practice

14. 100:1 Rule

15. 100:1 Rule Preparation Presentation

16. 100:1 Rule Preparation Presentation ---------- ----------

17. 100:1 Rule Preparation Presentation ---------- ---------- Craft

18. 100:1 Rule Preparation Presentation ---------- ---------- Craft Make

19. 100:1 Rule Preparation Presentation ---------- ---------- Craft Make Rehearse

20. Myth 2

21. Myth 2 Storytelling can be used in Business. NOT

22. Truth

23. Truth Storytelling can be used in Business.

24. Stories

25. Tell Stories about

26. You us

27. --------------------------- You us

28. --------------------------- You us

29. --------------------------- You us Personal Emotional Inspirational Vulnerable Journeys

30. --------------------------- You us Personal Emotional Inspirational Vulnerable Journeys

31. --------------------------- You us Personal Emotional Inspirational Vulnerable Journeys Universal Social Communal Empathic Movements

32. Why Does this matter ?

33.

34. Stories have morals Choose wisely

35. Rule

36. Rule Choose People first. Always.

37. Why ?

38. Why ? Because in the end business is and People don’t buy what you do. They buy why You do it. actions drive decisions. the other way around. ALL HUMAN SOCIAL FISCAL NEVER

39. Why Stories ?

40.

41. Creates interest

42.

43. Sells more

44.

45. Gets Traction

46.

47. Feels good

48. ... And more

49. Stories have Good Structure

50. Start

51. Start WHY ?

52. Start WHY ? middle

53. Start WHY ? middle ---

54. Start WHY ? middle How ? ---

55. Start WHY ? middle How ? END ---

56. Start WHY ? middle How ? END --- ----

57. Start WHY ? middle How ? END WHAT ? --- ----

58. Time vs. interest

59. Time vs. interest Start Middle End

60. Design

61. Rule

62. Rule Do what’s Best for your Story.

63. USE

64. TEXT USE

65. TEXT Images USE

66. TEXT Images VideoUSE

67. TEXT Images Video speech USE

68. TEXT Images Video speech Music USE

69.

70. But please be Human

71.

72. Show Yourself

73.

74. Polarize

75. There is NO need for

76. There is NO need for  Bullet points

77. There is NO need for  Bullet points Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical Jargon which no one can seem to make sense. People end up getting caught in trying to get it and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.

78. There is NO need for  Bullet points Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical Jargon which no one can seem to make sense. People end up getting caught in trying to get it and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever. Boredom + safety + Fear

79. There is NO need for  Bullet points Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical Jargon which no one can seem to make sense. People end up getting caught in trying to get it and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever. Boredom + safety + Fear Convention

80. Oh and 1 more thing...

81.

82. Always start on paper

83. Always start on paper :)

Storytelling 101

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