Storytelling 101

Sartaj Anand
Sartaj AnandFounder at Egomonk
STORYTELLING 101
Sartaj Anand
Myth 1
Myth 1
Storytelling is for EveryoneNOT
Truth
Truth
Storytelling is for Everyone
Storytelling 101
But WE Have a Problem
Storytelling 101
We know too much
We forget
We need to
uNlearN
We need to
uNlearN
We need to
Practice
uNlearN
We need to
Practice
100:1 Rule
100:1 Rule
Preparation
Presentation
100:1 Rule
Preparation
Presentation
----------
----------
100:1 Rule
Preparation
Presentation
----------
----------
Craft
100:1 Rule
Preparation
Presentation
----------
----------
Craft Make
100:1 Rule
Preparation
Presentation
----------
----------
Craft Make Rehearse
Myth 2
Myth 2
Storytelling can be used
in Business.
NOT
Truth
Truth
Storytelling can be used
in Business.
Stories
Tell Stories about
You us
---------------------------
You us
---------------------------
You us
---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys
---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys
---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys
Universal
Social
Communal
Empathic
Movements
Why Does this matter ?
Storytelling 101
Stories have morals
Choose wisely
Rule
Rule
Choose People first. Always.
Why ?
Why ?
Because in the end business is
and People don’t buy what you do. They buy why
You do it. actions drive
decisions. the other way around.
ALL HUMAN
SOCIAL FISCAL
NEVER
Why Stories ?
Storytelling 101
Creates interest
Storytelling 101
Sells more
Storytelling 101
Gets Traction
Storytelling 101
Feels good
... And more
Stories have
Good
Structure
Start
Start
WHY ?
Start
WHY ?
middle
Start
WHY ?
middle
---
Start
WHY ?
middle
How ?
---
Start
WHY ?
middle
How ?
END
---
Start
WHY ?
middle
How ?
END
---
----
Start
WHY ?
middle
How ?
END
WHAT ?
---
----
Time vs. interest
Time vs. interest
Start Middle End
Design
Rule
Rule
Do what’s Best for your Story.
USE
TEXT
USE
TEXT
Images
USE
TEXT
Images
VideoUSE
TEXT
Images
Video
speech
USE
TEXT
Images
Video
speech
Music
USE
Storytelling 101
But please be Human
Storytelling 101
Show Yourself
Storytelling 101
Polarize
There is NO need for
There is NO need for
 Bullet points
There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
Boredom + safety + Fear
There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
Boredom + safety + Fear
Convention
Oh and 1 more thing...
Storytelling 101
Always start on paper
Always start on paper
:)
Storytelling 101
Storytelling 101
1 of 85

More Related Content

Viewers also liked

Ideas for ChangeIdeas for Change
Ideas for ChangeSartaj Anand
2.8K views51 slides
Storytelling 101Storytelling 101
Storytelling 101Ethos3
65.3K views121 slides
Visual Storytelling 101Visual Storytelling 101
Visual Storytelling 101JESS3
27.5K views50 slides

Viewers also liked(20)

Ideas for ChangeIdeas for Change
Ideas for Change
Sartaj Anand2.8K views
Storytelling 101Storytelling 101
Storytelling 101
Ethos365.3K views
StorytellingStorytelling
Storytelling
Rossana Karunaratna1K views
Webinar storytellingWebinar storytelling
Webinar storytelling
Eduvision Opleidingen1.4K views
Visual Storytelling 101Visual Storytelling 101
Visual Storytelling 101
JESS327.5K views
Storytelling 101 1216161371844255 8Storytelling 101 1216161371844255 8
Storytelling 101 1216161371844255 8
Juan Vicente García Martínez536 views
Technology Trends and Future UnicornsTechnology Trends and Future Unicorns
Technology Trends and Future Unicorns
Sartaj Anand1.6K views
Storytelling by Rens de JongStorytelling by Rens de Jong
Storytelling by Rens de Jong
Rens de Jong5.7K views
Using storytelling in learningUsing storytelling in learning
Using storytelling in learning
Aurion Learning4.6K views
5 steps to telling a better business story5 steps to telling a better business story
5 steps to telling a better business story
Puah Hui Ying (Wing)325 views
Social selling 101Social selling 101
Social selling 101
Dale Denham899 views
Digital Storytelling 101Digital Storytelling 101
Digital Storytelling 101
G. Alex Ambrose717 views
Storytelling 101Storytelling 101
Storytelling 101
Dani Thibodeau317 views
Social Selling 101: The Fundamentals of Social SellingSocial Selling 101: The Fundamentals of Social Selling
Social Selling 101: The Fundamentals of Social Selling
LinkedIn Sales Solutions2.9K views

Recently uploaded(20)

Storytelling 101