Taj hotel Alternative stategies

1. D
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a
UCTION
eshedji Tata and incorporated in 1902, it
hal Palace & Tower, Mumbai, in 1903.
tant role in launching several of India's
l palaces in India into world class luxury
ommunication facilities, efficient service,
rs, well-equipped business centres, and
INTRO
A Brief History: Founded by Jam
opened its first hotel, The Taj Ma
Since the 1970s, played an impor
key tourist destinations
Philosophy of service excellence
Active in converting former roya
hotels
Offer well appointed rooms, telec
specialty restaurants and lively b
other conference facilities
MITS SCHOOL OF BUSINESS
Strategies of TAJ HOTEL
Presented by
B.KIRAN KUMAR
17691E00J9

2. GLOBAL PRESENCE
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To extend its presence, the group acquired hotels internationally
Hotels operated by the Taj Group internationally are located in US,
Australia, Dubai, Maldives, Malaysia, Sri Lanka, the United
Kingdom, South Africa and Bhutan.

3. Welcome Drink andGifts

4. Strategic Alternatives of TAJ

5. Generic Strategies
Over all cost leadership
Product cost is less.
Facilities cost is high.
Differentiation
Taj shows that brand, quality, difference etc.,
Their brand image and loyalty are very high in
the domestic and international market.

6. FOCUS
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Foreign tourists
Foreign Business Executives and
Businessmen
Celebrities & HNI
Politicians and Foreign Diplomats

7. BASIC FOCUS STRATEGIESFOR
SERVICE

8. TAJ PALACE, MUMBAI

9. Private Dining atWasabi

10. n
d
Prese
Neha B
Man
Paridhi
Paaru
Prachi
ted By:
handari – 4
ar Jha– 15
Sharma – 28
l Vora – 40
Shastri –50
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