This presentation was developed as a part of an exercise

1. CASE STUDY :

2. COMPANY FACTS
 Established: 1886
 The Coca-Cola Company is the world’s largest
beverage company, refreshing consumers with nearly
500 sparkling brands.
 Ranking: The company owns 4 of the world’s top 5
nonalcoholic sparkling beverage brands:
Coca-Cola, Diet Coke, Sprite and Fanta.
 Consumer Servings (per day): 1.6 billion

3. Economic Profile
 Operating cash flow grew 8% to $8.2 billion.
 Unit case volume grew 3% to 24.4 billion unit cases
worldwide
 More than 70% of its net operating revenues and
more than 75% of its unit case volume were
generated outside of North America.
(As of Dec’2009)

4. The product life cycle

5. Steps Towards Sustainability

6. Ingredients
• Developing indigenous raw materials base
(On the lines of Reliance Industries).
 Support third-party scientific research to advance
its knowledge of ingredients

7. Packaging And Manufacturing
• Remodeling the bottles such that the volume
capacity remains same while the raw materials used
reduces considerably

8.  Thus, reduction in the requirement of the raw
material corresponds with the reduction in the
energy used for manufacturing the bottles.
 The fuel consumption per unit of product also
reduces
 Consequently reduces emissions during
transportation

9.  Emphasis on use PET(polyethylene terephthalate )
bottles replacing glass as PET is: lightweight,
shatter-resistant and resealable plastic bottles,
together with high recyclability

10. DISTRIBUTION
 To minimize fuel consumption, use a computer
software for planning the routes of delivery vehicles.
This provides optimum route selection saving
time, costs and fuel consumption.
 Giving preference to distributors that use low
emission technologies in the transportation.

11. REFRIGIRATION
 Minimize leakage to the atmosphere at all of the
facilities with the use of refrigerant recovery systems
during maintenance and repair of the refrigerant
containing equipment.
 Increased use of renewable energy sources for
refrigeration purposes

12.  Wherever possible substitute CFCs with HFC134a
which is a widely accepted alternative for CFCs and
has zero ozone depleting potential.
HFC 134a

13. RECYCLING
Product material recycle
 Active participation around the world providing
funding to help establish and grow effective recovery
systems to ensure the valuable materials used in the
packaging are recovered and used again thereby
reducing the waste produced.
 Involve consumers in process of recycling by
providing incentives.

14.  Sharing excess recycled plastic with other industries
and manufacturing new products in J.V. which will
result in :
 Reducing the waste and introducing the trend of
recycling into other industries.

15. COMMUNITY DEVELOPMENT
 Foster sustainable communities through economic
development, philanthropy and the creation of
economic and social opportunities, thus encouraging
inclusive growth of the community.
 Impetus to WOMEN EMPOWERMENT which will
result in increased awareness in every household.
 No direct marketing beverages to children younger
than the age of 12.

16. RAJEEV IRNY
SANJEEV IRNY
SURAJ PATIL