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Maharashtra tourism
 Directorate of Tourism established in 1969
 To plan and speed up the process of Tourism
development- Maharashtra Tourism Development
Corporation established in 1975
 Share of Maharashtra- 38% (2.65 million) in
foreign arrivals, share in domestic arrivals is 5%
(29 million), estimates show that it will be only
6% by 2020 (on 5%growth per annum).
 Potential- rock cut caves, beaches, hill stations,
forests and wildlife, temples, lakes and rivers,
forts, festivals and the most important Bollywood
Maharashtra Tourism Development
Corporation
 Organization structure
Board of Directors
 Managing Director
 Joint Managing Director
 General Manager
 Dy GM Sr Managers Managers
 Regional offices at Aurangabad, Pune, Nagpur, Nasik, Ratnagiri and
sindhudurg
 Aims and objectives
 Accelerate the pace of development of tourism
 To acquire assets from GOM and run the same with a view to promote and
develop tourism in the state
 To acquire by purchase, lease or otherwise, maintain and develop all places
of tourist interest
 To aid, assist, counsel, protect and accelerate cultural activities in all the
fields including cinema, dramatics, tamasha, music dance and other
performing arts
 To identify and develop new tourist destinations
Activities of MTDC
 Resort operations
 Deccan Odessey
 Vidarbha queen
 Ajanta-Ellora development project
 Adventure sports
 Speed boats/ House boats
 Bed and Breakfast Scheme
 Project implementation- CFA/ Regional Tourism
 Publicity
 Festivals
 Hotel management and catering college
Deccan Odyssey
 Aim- to promote important destinations in
the state at international level
 Capital exp. 32.88 Cr (Railways-14cr, GOI-
8.49cr and GOM-10.39cr)
 Route- Mumbai-Sindhudurga-Goa-
Kolhapur-Aurangabad-Tadoba-Sevagram-
Ajanta-Nasik-Mumbai
 For the initial period of 2004-2008,
revenue sharing on equal basis between
railways and MTDC was in existence,
October 2008 onwards railways imposed
haulage charge (45-52 lacs per tour)
Sr no.
Tours,
October
to April
Total
tours
Tourists on
board
Total
income
(in lacs)
Total
expenditure
(in lacs) PBDT Depreciation
1 2004-05 25 406 265.09 352.37 -87.28 -112.83
2 2005-06 25 612 499.26 518 -18.74 -113.54
3 2006-07 25 813 675.31 608.77 66.54 -110.51
4 2007-08 28 1069 873.26 754.96 118.29 -105
5 2008-09 28 649 802.14 1004.16 -202.02 -100.50
6 2009-10 24 1024 648.66 535.36 113.90 90.00
Total 4002 3431.97 3583.4 -155.03 -542.38
Accumulat
ed loss till
2009-10 -674.12
Deccan Odyssey Progress
Future of Deccan Odyssey
 Exorbitant Haulage charges per Km
 Recession and terrorist attack of
26/11
 Non co-operation from railways
 Requests from GOM- no response
 BOD approved chartering to private
operator on Mumbai-Delhi-Mumbai
 Chartering only to reduce losses
 Short tours of 3-4 days in the state
Bed and Breakfast scheme
 Scheme started in 1997 to involve locals and to
generate employment through tourism
development
 Under this houses with 2-5 rooms are registered
with MTDC
 Total 600 houses are registered in the state, most
of them are in konkan region
 Problems- they are forced to obtain commercial
NA permission, luxury tax and VAT, commercial
rate for electricity and license under prevention of
food adulteration act.
 Slow progress is mainly due to abovementioned
problems
Adventure/water sports
 Snorkeling- commercial operations since
2007
 Scuba Diving- construction in progress,
trained local youths, operational use
during 2011.
 High speed Boats- at Tarkarli being used
for Dolphin watch
 Feasilibilty study undertaken for Sea world
project in konkan area by STP, Pune
 Water sports activities at lake sites- karla,
katraj, khindsi, panshet, New Mumbai and
Girgaum chowpatty
Regional tourism development
scheme
 Aim- to develop tourist places in
various districts in planned and
phased manner
 Funds allocation in last 5 years (Rs Lacs)
 2006-07- 21.52 crs
 2007-08- 30.98 crs
 2008-09- 73.21 crs
 2009-10- 84.50 crs
 2010-11- 52.00 crs
Maharashtra tourism is promoted by MTDC on
behalf of GOM.
Tourism potential in the state
 Forts-
 350 forts across the state, Raigad, Sindhudurga, Murud janjira,
Sinhagad, Pratapgad, Panhala, Shivneri etc
 Heritage monuments-
 Ajanta, Ellora, Elephanta, Lonar
 Coastal-
 720 km coastline, untouched beaches, creeks
 Hill stations-
 eco friendly Matheran, Mahabaleshwar, khandala, Jawhar,
chikhaldara, Toranmal
 Wildlife and Adventure Trail-
 Tadoba Tiger sanctuary, Chandrapur
 Pench National park-key tiger reserve, Nagpur
 Melghat and Chikhaldara Tiger sanctuary, Amaravati
 Dajipur for Bison in Kolhapur
 Karnala bird sanctuary in Raigad
Tourism potential in the state
 Medical-
 large number of hospitals in Mumbai, Pune, Nagpur, Nasik,
Aurangabad
 Cruises-
 Mumbai is an important port for international cruise liners
 Pilgrimage-
 Shirdi, Trimbakeshwar, Ashtavinayak, Shani Shinganapur,
Nanded Gurudwara, church of infant christ in Nasik
 Rural-
 well developed agriculture, rural infrastructure
 Cultural-
 Ganpati, Dahi Handi and Navratra, Holi
Future plans
 Positioning of Maharashtra, Brand Image
 Development of tourist destinations as a planned strategy
 Infrastructure development along coastline
 Wayside amenities, information kiosks
 Tourism Signages across the state
 Involvement of local travel and tourism industries and other
stakeholders
 Sensitization of local people about importance of tourism for
economic development
 Promotion of Maharashtra as a destination
 Improvement in water transport facilities
 Creation of necessary infrastructure for Backwater development
 Strengthening of Bed and Breakfast scheme
 Bollywood tourism
 Jungle safaris
 Publicity of important events and festivals at national and
international level
Infrastructure development
 Strengthening of roads to tourist
places (5% of PWD budget
allocation)
 Beach facilities, safety and up keep
 Wayside amenities and information
kiosks on national and state
highways
 Tourism signages across the State
Water Transport
 Development of Marina near Nariman
point, New Mumbai, Mandwa
 Passenger cruise terminal in Mumbai
Land policy
 Create land bank in major tourist
places
 Acquisition of land under MIDC act as
tourism is declared as ‘industry’
 Provide all infrastructure in these
areas to facilitate private investment
in tourism
House Boat Policy
 State has serene backwaters on
Konkan coast
 House Boat Policy to promote
backwater tourism by providing
capital subsidy
Promotion of heritage and culture
 Fort circuit development
 Organize Maharashtra festivals in
major Indian cities
 Promote Ganesh, Govinda, Navratri
and holi festivals on large scale
 Art and craft development through
training and design support
Promotion of Eco-tourism
 Create mechanism in consultation
with forest department for eco
tourism
 Start Jungle safaris
 Trekkers paradise- Sahyadri ranges
 Promotion of Agro and Rural Tourism
Medical tourism
 Large number of hospitals with world
class facilities exists in Mumbai,
Pune, Aurangabad, Nasik and Nagpur
 Potential to attract Middle East,
European and American citizens
 Ayurveda and yoga centers
 Formulate mechanism to work
closely with private hospitals
Package tours
 Presently very few package tours
available in Maharashtra
 Tourists need such tours
 Incentives for travel and tour
operators for initial period of 5 years
 Benefits such as exemption from
passenger tax, entry fee and toll tax
Bollywood tourism
 Vibrant film industry in Mumbai
 Great potential to attract domestic as
well as foreign tourists
 Mock shooting to view and
experience live film shoots
 Mumbai film (Bollywood) museum
Shack Policy
 Temporary sit-outs on identified
beaches
 Policy formulation
- Licenses to locals to put up and
operate shacks
Human resource development
 Creation of large scale employment
opportunities
 Training of unskilled manpower
through Hunnar se Rojgar scheme
 Increase in intake of hospitality
education in Govt and private
institutions
 Training of various service providers
in tourism industry

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Maharashtra Tourism Development

  • 1. Maharashtra tourism  Directorate of Tourism established in 1969  To plan and speed up the process of Tourism development- Maharashtra Tourism Development Corporation established in 1975  Share of Maharashtra- 38% (2.65 million) in foreign arrivals, share in domestic arrivals is 5% (29 million), estimates show that it will be only 6% by 2020 (on 5%growth per annum).  Potential- rock cut caves, beaches, hill stations, forests and wildlife, temples, lakes and rivers, forts, festivals and the most important Bollywood
  • 2. Maharashtra Tourism Development Corporation  Organization structure Board of Directors  Managing Director  Joint Managing Director  General Manager  Dy GM Sr Managers Managers  Regional offices at Aurangabad, Pune, Nagpur, Nasik, Ratnagiri and sindhudurg  Aims and objectives  Accelerate the pace of development of tourism  To acquire assets from GOM and run the same with a view to promote and develop tourism in the state  To acquire by purchase, lease or otherwise, maintain and develop all places of tourist interest  To aid, assist, counsel, protect and accelerate cultural activities in all the fields including cinema, dramatics, tamasha, music dance and other performing arts  To identify and develop new tourist destinations
  • 3. Activities of MTDC  Resort operations  Deccan Odessey  Vidarbha queen  Ajanta-Ellora development project  Adventure sports  Speed boats/ House boats  Bed and Breakfast Scheme  Project implementation- CFA/ Regional Tourism  Publicity  Festivals  Hotel management and catering college
  • 4. Deccan Odyssey  Aim- to promote important destinations in the state at international level  Capital exp. 32.88 Cr (Railways-14cr, GOI- 8.49cr and GOM-10.39cr)  Route- Mumbai-Sindhudurga-Goa- Kolhapur-Aurangabad-Tadoba-Sevagram- Ajanta-Nasik-Mumbai  For the initial period of 2004-2008, revenue sharing on equal basis between railways and MTDC was in existence, October 2008 onwards railways imposed haulage charge (45-52 lacs per tour)
  • 5. Sr no. Tours, October to April Total tours Tourists on board Total income (in lacs) Total expenditure (in lacs) PBDT Depreciation 1 2004-05 25 406 265.09 352.37 -87.28 -112.83 2 2005-06 25 612 499.26 518 -18.74 -113.54 3 2006-07 25 813 675.31 608.77 66.54 -110.51 4 2007-08 28 1069 873.26 754.96 118.29 -105 5 2008-09 28 649 802.14 1004.16 -202.02 -100.50 6 2009-10 24 1024 648.66 535.36 113.90 90.00 Total 4002 3431.97 3583.4 -155.03 -542.38 Accumulat ed loss till 2009-10 -674.12 Deccan Odyssey Progress
  • 6. Future of Deccan Odyssey  Exorbitant Haulage charges per Km  Recession and terrorist attack of 26/11  Non co-operation from railways  Requests from GOM- no response  BOD approved chartering to private operator on Mumbai-Delhi-Mumbai  Chartering only to reduce losses  Short tours of 3-4 days in the state
  • 7. Bed and Breakfast scheme  Scheme started in 1997 to involve locals and to generate employment through tourism development  Under this houses with 2-5 rooms are registered with MTDC  Total 600 houses are registered in the state, most of them are in konkan region  Problems- they are forced to obtain commercial NA permission, luxury tax and VAT, commercial rate for electricity and license under prevention of food adulteration act.  Slow progress is mainly due to abovementioned problems
  • 8. Adventure/water sports  Snorkeling- commercial operations since 2007  Scuba Diving- construction in progress, trained local youths, operational use during 2011.  High speed Boats- at Tarkarli being used for Dolphin watch  Feasilibilty study undertaken for Sea world project in konkan area by STP, Pune  Water sports activities at lake sites- karla, katraj, khindsi, panshet, New Mumbai and Girgaum chowpatty
  • 9. Regional tourism development scheme  Aim- to develop tourist places in various districts in planned and phased manner  Funds allocation in last 5 years (Rs Lacs)  2006-07- 21.52 crs  2007-08- 30.98 crs  2008-09- 73.21 crs  2009-10- 84.50 crs  2010-11- 52.00 crs Maharashtra tourism is promoted by MTDC on behalf of GOM.
  • 10. Tourism potential in the state  Forts-  350 forts across the state, Raigad, Sindhudurga, Murud janjira, Sinhagad, Pratapgad, Panhala, Shivneri etc  Heritage monuments-  Ajanta, Ellora, Elephanta, Lonar  Coastal-  720 km coastline, untouched beaches, creeks  Hill stations-  eco friendly Matheran, Mahabaleshwar, khandala, Jawhar, chikhaldara, Toranmal  Wildlife and Adventure Trail-  Tadoba Tiger sanctuary, Chandrapur  Pench National park-key tiger reserve, Nagpur  Melghat and Chikhaldara Tiger sanctuary, Amaravati  Dajipur for Bison in Kolhapur  Karnala bird sanctuary in Raigad
  • 11. Tourism potential in the state  Medical-  large number of hospitals in Mumbai, Pune, Nagpur, Nasik, Aurangabad  Cruises-  Mumbai is an important port for international cruise liners  Pilgrimage-  Shirdi, Trimbakeshwar, Ashtavinayak, Shani Shinganapur, Nanded Gurudwara, church of infant christ in Nasik  Rural-  well developed agriculture, rural infrastructure  Cultural-  Ganpati, Dahi Handi and Navratra, Holi
  • 12. Future plans  Positioning of Maharashtra, Brand Image  Development of tourist destinations as a planned strategy  Infrastructure development along coastline  Wayside amenities, information kiosks  Tourism Signages across the state  Involvement of local travel and tourism industries and other stakeholders  Sensitization of local people about importance of tourism for economic development  Promotion of Maharashtra as a destination  Improvement in water transport facilities  Creation of necessary infrastructure for Backwater development  Strengthening of Bed and Breakfast scheme  Bollywood tourism  Jungle safaris  Publicity of important events and festivals at national and international level
  • 13. Infrastructure development  Strengthening of roads to tourist places (5% of PWD budget allocation)  Beach facilities, safety and up keep  Wayside amenities and information kiosks on national and state highways  Tourism signages across the State
  • 14. Water Transport  Development of Marina near Nariman point, New Mumbai, Mandwa  Passenger cruise terminal in Mumbai
  • 15. Land policy  Create land bank in major tourist places  Acquisition of land under MIDC act as tourism is declared as ‘industry’  Provide all infrastructure in these areas to facilitate private investment in tourism
  • 16. House Boat Policy  State has serene backwaters on Konkan coast  House Boat Policy to promote backwater tourism by providing capital subsidy
  • 17. Promotion of heritage and culture  Fort circuit development  Organize Maharashtra festivals in major Indian cities  Promote Ganesh, Govinda, Navratri and holi festivals on large scale  Art and craft development through training and design support
  • 18. Promotion of Eco-tourism  Create mechanism in consultation with forest department for eco tourism  Start Jungle safaris  Trekkers paradise- Sahyadri ranges  Promotion of Agro and Rural Tourism
  • 19. Medical tourism  Large number of hospitals with world class facilities exists in Mumbai, Pune, Aurangabad, Nasik and Nagpur  Potential to attract Middle East, European and American citizens  Ayurveda and yoga centers  Formulate mechanism to work closely with private hospitals
  • 20. Package tours  Presently very few package tours available in Maharashtra  Tourists need such tours  Incentives for travel and tour operators for initial period of 5 years  Benefits such as exemption from passenger tax, entry fee and toll tax
  • 21. Bollywood tourism  Vibrant film industry in Mumbai  Great potential to attract domestic as well as foreign tourists  Mock shooting to view and experience live film shoots  Mumbai film (Bollywood) museum
  • 22. Shack Policy  Temporary sit-outs on identified beaches  Policy formulation - Licenses to locals to put up and operate shacks
  • 23. Human resource development  Creation of large scale employment opportunities  Training of unskilled manpower through Hunnar se Rojgar scheme  Increase in intake of hospitality education in Govt and private institutions  Training of various service providers in tourism industry