The document discusses Maharashtra's plans to promote tourism in the state in 2011. Key points include designating 2011 as the Tourism Year for Maharashtra and aiming to make it the most preferred tourist destination in India. Plans include promoting the state using brand ambassadors, media, exhibitions and road shows. Infrastructure development focuses on roads, beaches, amenities and signage. Water transport plans include developing marinas and cruise terminals. Land policies aim to acquire land for tourism development. Other initiatives promote heritage, culture, eco-tourism, medical tourism, package tours and Bollywood tourism.

1. 7/10/2023 1
Welcomes
Hon. Shri. Ashok Chavan
Chief Minister, Maharashtra

2. 7/10/2023 2
Maharashtra Tourism
• Celebrating 2011 as Tourism year
• Aim- to promote Maharashtra as most
preferred tourist destination in India

3. 7/10/2023 3
Promotion of tourism
• Promotion is the key of tourism business
• Brand ambassador for Maharashtra tourism
Sachin Tendulkar, Aasha Bhosale, Madhuri Dixit
• Electronic & Print media, Fairs, Exhibitions, Fam
Trips
• Road shows in major Indian cities and
international source markets
• Branch offices in major cities like Ahmedabad,
Chandigad, Hyderabad, Jaipur and Kolkata

4. 7/10/2023 4
Infrastructure development
• Strengthening of roads to tourist places
(5% of PWD budget allocation)
• Beach facilities, safety and up keep
• Wayside amenities and information kiosks
on national and state highways
• Tourism signages across the State

5. 7/10/2023 5
Water Transport
• Development of Marina near Nariman
point, New Mumbai, Mandwa
• Passenger cruise terminal in Mumbai

6. 7/10/2023 6
Land policy
• Create land bank in major tourist places
• Acquisition of land under MIDC act as
tourism is declared as ‘industry’
• Provide all infrastructure in these areas to
facilitate private investment in tourism

7. 7/10/2023 7
House Boat Policy
• State has serene backwaters on Konkan
coast
• House Boat Policy to promote backwater
tourism by providing capital subsidy

8. 7/10/2023 8
Promotion of heritage and culture
• Fort circuit development
• Organize Maharashtra festivals in major
Indian cities
• Promote Ganesh, Govinda, Navratri and
holi festivals on large scale
• Art and craft development through training
and design support

9. 7/10/2023 9
Promotion of Eco-tourism
• Create mechanism in consultation with
forest department for eco tourism
• Start Jungle safaris
• Trekkers paradise- Sahyadri ranges
• Promotion of Agro and Rural Tourism

10. 7/10/2023 10
Medical tourism
• Large number of hospitals with world class
facilities exists in Mumbai, Pune,
Aurangabad, Nasik and Nagpur
• Potential to attract Middle East, European
and American citizens
• Ayurveda and yoga centers
• Formulate mechanism to work closely with
private hospitals

11. 7/10/2023 11
Package tours
• Presently very few package tours available
in Maharashtra
• Tourists need such tours
• Incentives for travel and tour operators for
initial period of 5 years
• Benefits such as exemption from
passenger tax, entry fee and toll tax

12. 7/10/2023 12
Bollywood tourism
• Vibrant film industry in Mumbai
• Great potential to attract domestic as well
as foreign tourists
• Mock shooting to view and experience live
film shoots
• Mumbai film (Bollywood) museum

13. 7/10/2023 13
Thank you