social startups ideas

1. SOCIAL
STARTUPS
BY
SANJAM KANWAR
BCOM HONS (1ST YEAR)
SGGSCC

2. PROJECT SANO
(FABRIC MENSTRUAL PADS)

3. INTRODUCTION
• MENSTRUATION IS SOMETHING WHICH ALMOST EVERY WOMAN HAS TO DEAL
WITH EVERY MONTH. IT IS A NATURAL PROCESS AND YET PEOPLE, EVEN WOMEN,
HESITATE TO TALK ABOUT IT. THEREFORE MENSTRUAL PADS ARE SOMETHING
THAT EVERY WOMAN WILL GO THROUGH HER LIFE. SANITARY NAPKINS ARE NOT
AVAILABLE OR AFFORDABLE BY RURAL WOMEN AND GIRLS. ALSO, SOME WOMAN
FIND THEM UNCOMFORTABLE TO WEAR. SANO MEANS HEALTHY IN SPANISH.
THESE ARE NOT ONLY MORE ECONOMICAL AND ENVIRONMENTALLY-FRIENDLY,
BUT THEY ARE ALSO MORE COMFORTABLE TO WEAR. MADE FROM BREATHABLE
COTTON, THEY CAUSE LESS SWEATING AND ODOR THAN REGULAR PADS. THEY
MAY ALSO LOWER THE RISK OF TOXIC SHOCK SYNDROME.

4. REASONS FOR
SELECTION

5. SAFETY
• IN 2003, AHMEDABAD-BASED CONSUMER EDUCATION AND RESEARCH CENTRE
TESTED 19 BRANDS OF SANITARY NAPKINS AVAILABLE IN THE MARKET AND FOUND
DIRT AND ANTS ON SOME OF THE SAMPLES TESTED.
• WHEN PRODUCTS IN THE MARKET ARE CERTIFIED BY OFFICIAL AGENCIES,
CONSUMERS ASSUME THEY ARE SAFE. IN INDIA, SANITARY PADS ARE TESTED AS PER
STANDARDS THAT HAVEN’T BEEN UPDATED SINCE 1980.
• THE BUREAU OF INDIAN STANDARDS 1980 SPECIFIES TESTS THAT ARE VERY BASIC.
FOR INSTANCE, TO DETERMINE WHETHER THE ABSORBENT FILLERS IN THE SANITARY
NAPKINS ARE LUMPY AND WHETHER THE SURFACE OF THE PADS FEELS SOFT AND
COMFORTABLE ENOUGH.
• HOWEVER, THERE IS NO REQUIREMENT TO TEST THE TOXICITY OF INGREDIENTS.

6. CHEMICAL CONCERNS
• PADS ARE MADE OF PLASTIC MATERIALS. SOME CHEMICALS THAT ARE MADE TO
PLASTIC LIKE BPA AND BPS CAN COMPLICATE EMBRYONIC DEVELOPMENT. THE
PLASTICIZERS CAN ACTUALLY LEAD TO ORGAN DAMAGE.
• THE FIBER IN THE ABSORBENT PADS USED CAN CAUSE CERVICAL CANCER. SANITARY
PADS ARE NOT PURELY MADE OF COTTON BUT THEY’RE MADE OF CELLULOSE GEL.
• THE DIOXIN PRESENT IN THE MENSTRUAL PADS CAN CAUSE OVARIAN CANCER.
• NAPKINS ARE MADE TO ABSORB WETNESS. THAT IS WHY ASIDE FROM COTTON, THEY
ALSO CONTAIN RAYON, A SYNTHETIC FIBER, WHICH IS ALSO DANGEROUS BECAUSE
THEY ALSO CONTAIN DIOXIN. BASICALLY, WHEN RAYON IS BLEACHED, IT RELEASES
DIOXIN.
• APART FROM AFFECTING FEMALES BODY DIRECTLY, THESE NAPKINS ARE BECOMING
A CONCERN FOR ENVIRONMENT. SINCE NAPKINS ARE BEING DISPOSED IN SUCH HUGE
NUMBERS AND ARE NON BIODEGRADABLE, THEY CREATE THE PROBLEM OF SOLID

7. ACCESS
• IN RURAL INDIA, MANY WOMEN AND GIRLS USE UNSANITARY MATERIALS SUCH AS OLD RAGS,
HUSKS, DRIED LEAVES, GRASS, ASH, SAND OR NEWSPAPERS BECAUSE THEY DO NOT HAVE
ACCESS TO AFFORDABLE, HYGIENIC AND SAFE PRODUCTS AND FACILITIES
(MENSTRUALHYGIENEDAY.ORG)
• SHOPS IN OWN VILLAGES OR THE ENVIRONMENT OFTEN DO NOT HAVE SANITARY PADS FOR
SALE, BECAUSE THERE IS NO DEMAND FOR IT (UNICEFMHM)
• HIGH COSTS AND UNAVAILABILITY OF SANITARY PADS IS THE PRIME REASON FOR WOMEN AND
GIRLS IN INDIA NOT TO USE SANITARY PADS (WATERAID)
• 27% OF THE GIRLS IN SCHOOLS DO NOT USE ANY MATERIAL AT ALL (UNICEFMHM)
• ONLY 16% OF THE GIRLS USE SANITARY NAPKINS (UNICEFMHM)
• 87% OF THE WOMEN AND GIRLS ARE COMPLETELY UNAWARE ABOUT MENSTRUATION AND
DO NOT HAVE ANY KNOWLEDGE ABOUT THE PURPOSE OF MENSTRUATION AS A BIOLOGICAL
PROCESS (UNICEFMHM)
• FOR 23% OF THE GIRLS IN RURAL AREA’S OF INDIA, HAVING THEIR PERIOD IS ONE OF THE
REASONS TO QUIT SCHOOL, WITH IRREVERSIBLE EFFECTS FOR THEIR PERSONAL DEVELOPMENT,
ECONOMICAL STATUS AND EVENTUALLY THEIR HEALTH USE OF MATERIALS

8. ABOUT THE
PROJECT

9. MAKING
HTTP://WWW.WIKIHOW.COM/MAKE-YOUR-OWN-REUSABLE-MENSTRUAL-PADS
THE NAPKINS WILL BE PRODUCED WITH THE HELP OF RURAL WOMEN ONLY.
THIS WILL HELP NOT ONLY IN INCREASING THE NO. OF USERS AS THEY WILL
SPREAD THE AWARENESS IN THEIR CONTACTS, BUT ALSO WILL EMPOWER THEM BY
PROVIDING EMPLOYMENT OPPORTUNITIES TO THEM.

10. AWARENESS AND PROMOTION
• WOMEN WHO’LL WORK ALONG WILL SPREAD THE AWARENESS AMONG THEIR
COLLEAGUES AND HENCE WILL HELP TO PROMOTE THE PRODUCT
• CONDUCTING REGULAR CAMPAIGN ESPECIALLY IN THE SCHOOLS WILL INCREASE
THE AWARENESS.
• FOR THE EDUCATED FEMALES, MEDIA SOCIAL NETWORKING CAN BE USED AS
THE PLATFORM TO PROMOTE OUR PRODUCT
• WE CN TAKE HELP OF THE MANCHTANTRA TEAM AS PRESENTATIONS LIKE
NUKED NATAK HAVE MORE EFFECT AS COMPARED TO SPEECHES AND ALL.

11. GOVT’S SCHEME FOR MENSTRUAL HYGIENE
• THE SCHEME ENVISAGES SUPPLYING A PACK OF SIX SANITARY NAPKINS TO
BELOW POVERTY LINE (BPL) GIRLS AT A NOMINAL COST OF RE. 1 PER PACK. ALL
GIRLS IN THE ABOVE POVERTY LINE (APL) CATEGORY WILL BE CHARGED RS. 5
PER PACK OF SANITARY NAPKINS (OR THE FINAL DETERMINED COST IN THE
STATE).
• IF POSSIBLE WE CAN TKE THE HELP OF GOVT AND SUPPLY THE NAPKINS UNDER
THIS SCHEME TO SCHOOLS ND COLLEGES.
• OR ELSE WE CAN DEVELOP OUR OWN SCHEME FOR THE PROMOTION.

12. BENEFITS OF THE PROJECT
• IT’LL HELP TO INCREASE THE AVAILABILITY OF NAPKINS TO THOSE WHO DON’T
HAVE AN ACCESS TO IT.
• IT’LL IMPROVE THE HEALTH AND HYGIENE CONDITIONS OF GIRLS AND WOMEN.
• ALSO, WILL IMPROVE THE GIRLS ATTENDANCE IN THE SCHOOLS.
• IT’LL BE AN EMPOWERING PROJECT AS IT’LL BE PROVIDE EMPLOYMENT
OPPORTUNITIES TO THE SOCIALLY AND ECONOMICALLY BACKWARD WOMEN.
• ALSO, IT’LL HELP TO REDUCE THE PLASTIC WASTE CAUSED BY POLYTHENE
SANITARY NAPKINS. HENCE, IN A WAY CONTRIBUTING TO THE ENVIRONMENT.

13. PROJECT
BONHEUR

14. INTRODUCTION
• BONHEUR IN FRENCH MEANS HAPPINESS. THEREFORE THYE VERY NAME
REFLECTS THE IDEA TO SPREAD HAPPINESS IN THE LIVES OF PEOPLE. AND FOF IS
SOMETHING THAT MAKES EVERYBODY HAPPY
• THE IDEA IS TO START A FOOD JUNCTION SERVING HEALTHY FASTFOODS AND
AS WELL AS SIMPLE FOOD EMPLOYING DRUG ADDICTS AND HEARING AND
SPEECH IMPAIRED PEOPLE.

15. REASONS FOR
SELECTION

16. DEMAD OF HEALTHY TASTY FOOD
• FAST FOOD IS THRIVING TODAY JUST AS MUCH AS IT EVER HAS. BUT TODAY
PEOPLE SEEK OUT HEALTHY ALTERNATIVES TO THE GREASY MEALS THAT MAKE
UP MUCH OF FAST FOOD FARE. PIZZA- BURGER JOINTS AND ICE CREAM STANDS
JUST AREN’T DOING IT ANYMORE.
• MOREOVER, THERE ARE NO. OF PG’S IN DELHI AND PEOPLE OFTEN COMPLAIN
FOR POOR QUALITY FOOD OR NON TASTY FOOD.
• THEREFORE ‘GHAR KA KHANA’ IS SOMETHING LIKE MAJOR MISSING FOR
STUDENTS ESPECIALLY.

17. FOR DRUG ADDICTS
• SOME STUDIES HAVE SUGGESTED THAT FULL-TIME WORK CAN ACTUALLY BE
USED AS A TREATMENT FOR THOSE SUFFERING FROM DRUG OR ALCOHOL
ADDICTION. THIS IS BECAUSE THE DECREASED FREE-TIME AND THE INCREASED
RESPONSIBILITY CAN ACTUALLY LEAD TO A MORE POSITIVE FRAME OF MIND IN
THE CLIENT. A JOB CAN ALSO PROMOTE SELF WORTH, LOWERING THE CHANCES
OF DEPRESSION AS WELL AS DESTRUCTIVE BEHAVIOR.

18. FOR HEARING AND SPEECH IMPAIRED
• IT WILL ENHANCE THEIR CONFIENCE ND WILL INCULCATE A FEELING OF
BELONGINGNESS IN THE SOCIETY
• IT WILL GROOM THEIR PERSONALITY AND MAKE THEM FORGET ABOUT THEIR
DISABILITIES.

19. ABOUT THE
PROJECT

20. THE FOOD
• FOOD SERVED WILL BE SIMPLE HOME FOOD AS WELL AS FAST FOOD WITH
HEALTHY TWIST.
• IT’LL BE DELIVERED TO THE CUSTOMERS AND ORDERS WILL BE TAKEN ONLINE
OR ON CALL.TARGET CUSTOMERS
• PEOPLE LIVING IN PG’S ESPECIALLY THE STUDENTS
• OFFICES WHICH REQUIRE TIFFIN SERVICES
• SCHOOL AND COLLEGE STUDENTS
EMPLOYEES
• EMLOYEES WILL BE DRUG ADDICTS FROM REHABILATION CENTRES
• HEARING AND SPEECH IMPAIRED PEOPLE.

21. AIM
• PROVISION OF HEALTHY AND TASTY FOOD O THE PEOPLE AT REASONABLE
RATES
• UPLIFTING THE DRUG ADDICTS TO LIVE A DIGNIFIED HEALTHY LIFE
• ENCOURAGING AND MOTIVATING THE HEARING AND SPEECH IMPAIED PEOPLE
TO LIVE A CONFIDENT DIFNIFIED NORMAL LIFE.