1. At Maruti Suzuki, we wanted tokey offer our customers
the convenience of automatic transmission, which would be as fuel
efficient as a manual gear shift, without costing that much more. This
is what inspired us to launch Celerio.
Celerio, powered by Maruti Suzuki’s auto-gear-shift technology, represents
a path-breaking solution for the Indian market. It provides convenience at
less cost, with no compromise on mileage. Therefore, our innovation has
received an overwhelming market response.
We are now developing 800 cc compact diesel engines for Indian roads,
another first for the industry.
We have introduced the concept of R-outlets during 2013-14. In our
distribution architecture, R-outlets is our way to reach out deeper than
emerging market outlets. Maintenance service will be provided via Maruti
Mobile Support (MMS) vans , capable of reaching the cus tomer’s doorstep
and fully equipped to handle normal service and repair needs.
We aim to considerably enhance our presence through this low-cost
distribution format.
For 30 years, Maruti Suzuki has been able to offer products in tune with the
changing aspirations of Indian customers. Now, something more exciting
is on the cards. India is emerging as the major research hub for Suzuki
Motor Corporation (SMC). Maruti Suzuki’s R&D Centre and tes t cours e
at Rohtak, Haryana, is a state-of-the-art facility, comparable to the
bes t in the world. It als o happens to be SMC’s firs t global R&D centre
outside Japan.
In preparation for this, the number of engineers has been scaled up in
Maruti Suzuki in the last few years. Together with SMC engineers, they will
gain expertise and use these facilities to test and evaluate new products,
and eventually design and develop them. Such a strategy will entail a
significant investment across all aspects of research and development. It
will enable Maruti Suzuki to offer new products and product upgrades at a
much faster pace, in step with the rapid change in customer requirements.
800 (Launched 1983), Omni (Launched 1984), Gypsy (launched 1985),
WagonR (Launched 2000), Alto (Launched 2000), Swift (Launched 2005)
Estilo (Launched 2009), SX4 (Launched 2007)
Swift DZire (Launched 2008), A-star (Launched 2008)
Ritz (Launched 2009), Eeco (Launched 2010)
Alto K10(Launched 2010)
Suzuki Grand Vitara, Grand Vitara (Launched 2007), Kizashi (Launched 2011)