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Vape
Market Analysis
Top 10 ways people consume Marijuana in USA
(Jan-July ‘18)
Flower $1.1B
Vape $467M ( 49%+ YoY growth)
Pre-Rolled Joints $185.5M
Gummies $135M
Dropper $68M
Shatter $64M
Wax $63M
Live Resin $61M
Disposable Vapes $56M
Chocolate Bars $39M
Distilling Marijuana
Heat @ 220F
~40 Minutes
Decarboxylated Oil
~60% THC
THCA
Thin film distillation
Distillation
90% THC
Oil
~100% Distillate
➔ Vape Category Oil’s
➔ Distillate is the growing trend
CBD (cannabidiol)
THC (tetrahydrocannabinol)
Medical
Recreational
$22B (2022)
SGMD
Tilray
Canopy
GW Pharma
Aurora
$8.5B (2022)
Usage Market Brands
Cannabis Oil TAM
Stizy
Dosist
VVSVape
Rove
Pax Era
Select Oil
710 King
Heavy Hitters
Brass Knuckles
Amber Industries
Triangulating data - Vape Cartridges
2018 2022
Concentrates @ $3B Concentrates @ 8.5B
58% is Pre-Filled vaping market 95% will be Pre-Filled Vaping market
Average $35 per Vape Cartridge Average $25 per vape cartridge
49.7M Cartridges 323M Cartridges
Vape Brand Analysis (California)
Brand USP %THC Rank
StiiZy Leak Proof Cartridge
Auto-Puff Activation
85% 1
Amber Industries Flavour & Taste 90% 2
Brass Knuckles Uses Co2 extraction method for toxin free
Vape
90% 3
Heavy Hitters Biggest cartridge on the market weighing in at
2.2 grams of CO2 distillate THC oil
Max 95% 4
710 King Pen cartridge -Distill the extraction five times to reach the
required purity level
-Multi voltage level
- 5
Vape Brand Analysis (California)
Brand USP %THC Rank
Select Oil Essential Oils for flavour
7 levels of Quality Check
95% 6
PAX 250 strains ( Wide Variety)
Mobile App
- 7
Rove Uses Co2 extraction method for toxin free
Vape
- 8
VVS Vape Luxury Vape Pen - 9
Dosist Medical Vape Pen can be used for
recreational
- 10
Flavours = Terpene + THC
Vape : Key takeaways
1. Good plume of smoke is counted as satisfying -> Good Airflow + Heat
2. Distillate + Terpene (Precise) -> Large branding opportunities like perfume
3. Leakproof
4. Automatic Vape is preferred
5. Cost of Vape
Sanchayan Sinha

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Weed analysis

  • 2. Top 10 ways people consume Marijuana in USA (Jan-July ‘18) Flower $1.1B Vape $467M ( 49%+ YoY growth) Pre-Rolled Joints $185.5M Gummies $135M Dropper $68M Shatter $64M Wax $63M Live Resin $61M Disposable Vapes $56M Chocolate Bars $39M
  • 3. Distilling Marijuana Heat @ 220F ~40 Minutes Decarboxylated Oil ~60% THC THCA Thin film distillation Distillation 90% THC Oil ~100% Distillate ➔ Vape Category Oil’s ➔ Distillate is the growing trend
  • 4. CBD (cannabidiol) THC (tetrahydrocannabinol) Medical Recreational $22B (2022) SGMD Tilray Canopy GW Pharma Aurora $8.5B (2022) Usage Market Brands Cannabis Oil TAM Stizy Dosist VVSVape Rove Pax Era Select Oil 710 King Heavy Hitters Brass Knuckles Amber Industries
  • 5. Triangulating data - Vape Cartridges 2018 2022 Concentrates @ $3B Concentrates @ 8.5B 58% is Pre-Filled vaping market 95% will be Pre-Filled Vaping market Average $35 per Vape Cartridge Average $25 per vape cartridge 49.7M Cartridges 323M Cartridges
  • 6. Vape Brand Analysis (California) Brand USP %THC Rank StiiZy Leak Proof Cartridge Auto-Puff Activation 85% 1 Amber Industries Flavour & Taste 90% 2 Brass Knuckles Uses Co2 extraction method for toxin free Vape 90% 3 Heavy Hitters Biggest cartridge on the market weighing in at 2.2 grams of CO2 distillate THC oil Max 95% 4 710 King Pen cartridge -Distill the extraction five times to reach the required purity level -Multi voltage level - 5
  • 7. Vape Brand Analysis (California) Brand USP %THC Rank Select Oil Essential Oils for flavour 7 levels of Quality Check 95% 6 PAX 250 strains ( Wide Variety) Mobile App - 7 Rove Uses Co2 extraction method for toxin free Vape - 8 VVS Vape Luxury Vape Pen - 9 Dosist Medical Vape Pen can be used for recreational - 10
  • 9. Vape : Key takeaways 1. Good plume of smoke is counted as satisfying -> Good Airflow + Heat 2. Distillate + Terpene (Precise) -> Large branding opportunities like perfume 3. Leakproof 4. Automatic Vape is preferred 5. Cost of Vape

Editor's Notes

  1. https://bdsanalytics.com/top-10-ways-people-are-consuming-cannabis-in-2018/
  2. https://www.greenentrepreneur.com/article/328306 https://internationalhighlife.com/best-prefilled-thc-oil-cartridges-2018/
  3. https://www.forbes.com/sites/julieweed/2018/09/20/vaping-propels-cannabis-concentrates-market-to-3-billion/#4779c19b78a7