1. The action plan outlines a digital marketing strategy to sell flats priced at 1.5 Cr and above. It involves leveraging qualified leads through Facebook, Google, email, Twitter, LinkedIn, and local SEO. 2. On Facebook, the plan is to target interests related to home buying through lead ads, sponsored posts, videos, and events. Pixel tracking will enable retargeting. 3. Google ads will use display, video, search, and local SEO tactics like listing properties on local directories.

1. Action plan for Real Estate Developer
Objective:Sellingof FlatsviaDigital Marketing
Price:1.5 Cr & above
Game/ActionPlantoleverage Qualifiedleads
FacebookMarketing(itispreferredbecause we cangoas it isdeeplevel of targetingoptions)Insertion
of pixel trackingwill getmuchbenefitsforretargetingthem.
Reach outour ideal customerswith3below buckets
Interests(people interestinhome buying&closelyrelatedtoit)
Behaviours
Demographics(area,age group& etc)
Typesof Ads to Target
1. Lead ads(facebookleadcontactform, no needforseparate landingpage &trafficdiversionfor
website oranyimportantpage)
2. Sponsored/BoostpostAds - DetailedTargeting(reachingoutusersintent) Interest>>Additional
Interest>>Buyinga house,Interest>>Additional Interest>>Real estate Investing,
Interest>>Additional Interest>>Realestate Investments,Interest>>BusinessandIndustry>>
Property
3. Sponsored/BoostPostAds - Targetingthe real estate propertywebsiteslike makaan.com,
magicbricks, magickbricks.com&etcfor India.Where as forUS itwill be siteslike realtor.com,
trulia,Zillow&etc)
4. Testimonial orreal customervideosorimagesAds
5. Facebooklive event(showcasingof flats&otheramenities)
6. Videoads
Google Ads Marketing(PPC)
1. Displaybannerads( skyscraper,bigrectangle fordesktops/laptopspreferred,square &
rectangle sizespreferredformobiles- targetingwithbroadrangestomake awareness)
2. Videoads( in-streamads)
3. Displaywithretargetingcampaign
4. DSA ( Dynamicsearch ads,will have muchhigherCTC& lowerCPA)
5. Display Adcampaign (Targetingnarrowly - websiteplacements like nestoria,commonfloor&
Online newspaperswebsitestoo& manymore such)
6. Searchads (textbase ads)
E-mail Marketing( if we have growinglist)

2. Twitterad Campaign
1. Twitterhashtagcampaign(at the time whenitislaunched)
2. Promotedtweetwithpictures(afterthe launchwe cando promote the tweetcampaign.For
trial we will gofor couple of daysaftercheckingthe performance we canextendfora weekfor
14 days.
LinkedinMarketing
LinkedInwill connectthe rightindividual forourniche targeting.
Google Local SEO
1. Listingingoogle mybusiness&claimed. (improvesvisibility,businessenquires)
2. Local real estate listingdirectories
3. Usinglocal keywords& optimize website
4. Leverage blogwithinthe websitewithlocal seokeywords.