The document introduces the Personal Development Analysis (PDA), a behavioral assessment tool that has been used internationally for the past 10 years. The PDA analyzes an individual's behavior and personality across several dimensions and axes. It provides insights into natural behavior, leadership style, and strengths and development areas. The PDA is a web-based system that stores assessment data and allows generating reports. It has been validated in South Africa and is available in several languages. The document outlines benefits of the PDA and costs associated with its implementation and training.

1. Introducing

2. PDA
(Personal Development Analysis)

3. PDA
 PDA Behavioural Assessment Tool has been available
in the South Africa & Africa market since April 2012
 The PDA has been used in the international market
over the past 10 years in countries such as: Spain, UK,
USA, Portugal, Italy, Romania, India, Saudi Arabia,
Costa Rica and Mozambique
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4. Unpacking the PDA

5. What is the PDA?
What is the PDA?
Psychometric Assessment Tool
Analyses behaviour / personality
Human Capital Management System

6. Dimensions & Axes
PDA Dimensions & Axes
Risk
Dominance, Competitive, Risk-Taker, Careful, Moderate, Modest, Risk Averse,
Results Orientated, Decisive Friendly
Extraversion
Perceptive, Persuasive, Sociable, Friendly, Analytic, Serious, Introspective, Distant,
Confident Reserved
Patience
Methodical, Consistent, Patient, Quiet, Dynamic, Shifting, Spontaneous, Sensitive,
Calm, Tolerant Restless, Impatient

7. Dimensions & Axes
PDA Dimensions & Axes
Norms
Disciplined, Accommodating, Detailed, Independent, Confident, Big Picture, Goal-
Cooperative Orientated
Self Control
Rational Emotional
Energy
Alert & Attentive Lacking in Energy

8. Marston ’s Model
Proactivity
Axis of Axis of Extroversion
Risk
People
Task
Energy
Axis of Norms Axis of Patience
Receptivity
Emotional Rational
Axis of Self-Control

9. What Information Do You Get?
Provides Insight Into
Natural Behaviour
Role Behaviour
Leadership Style
Management Approach
Decision-Making
Communication
Sales Approach
How to Manage & Motivate
Emotional Intelligence
Energy Levels
Strengths & Development Areas
Fit to Competencies and Job Tasks

10. Application to Talent Management

11. Validation
 Validation study (April-June 2012)
 Stats compiled by Prof Ricky Mauer
 Conclusion
 0.8 internal consistency
 Construct validity proven with 15FQ+
 Culturally fair
 Valid & reliable within SA Context

12. PDA Human Capital Management
System
 Web-based
 Stores all PDA data
 Allows system owners to
 Generate basic PDA reports
 Generate multiple sub reports
 Compare to competencies
 Compare to job tasks
 Team trends reports
 Add onto existing PDA Competency Dictionary
 Build job profiles
 Screen candidates

13. PDA & Language
 Available in:
 English,
 Spanish,
 Portuguese (Portugal),
 Portuguese (Brazil),
 Italian,
 Romanian,
 Arabic.
 French, German and Dutch, there is no system, only questionnaires
in these languages, therefore feedback reports will only be available
in any of the languages mentioned above.
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14. Clients using PDA
• Bidvest Bank
• Blue Label Telecoms
• Jameson Consulting
• SA Taxi
• Blue Strata
• New Forests Company
• Jabster Technologies
• Mutual & Federal
• Intecon
• Skye Distribution
• Berco
• Price Waterhouse Coopers
• Multichoice
• ThyssenKrupp

15. PDA Benefits

16. Benefits
Benefits
Robust behavioural assessment
Cost effectiveness
Suitability across all levels
Full Client Control with Psychologist Support
Modern & Cutting Edge
Speed (10-15 minutes to complete)
PDA System: Online Technology Platform
Talent Management Applicability
Leads to a Culture of Growth & Development

17. PDA Costing

18. Costing
Number of Credits Cost Per Credit (Ex VAT)
0-30 R720
31-60 R659
61-100 R570
>100 R474.05
System Costs Nil
License Fee Nil
Generation of Extra Reports Nil
Psychologist Support & Feedback Included in Unit Cost per person
Talent Management Application Nil
R3500 Psychologists (2 Days)
R1200 Custodian (1 Day)
Accreditation Training
Half Day Line Managers Workshops
are also available

19. Rolling out the PDA
 Training
 System implementation
 Purchasing Credits
 OR Bureau approach