1-pager strategy for MyKronoz. New product launch strategy, agressive marketing for mobile congress and Facebook post examples.

1. PRODUCT LAUNCH: ZEROUND
Time Phase Action Type Promotion Activities Channels Segment
2 weeks
Warm-up/
Preparing
tools
Product website
development
-Create micro-site for product release, connected to e-
shop.
Corporate
Website, e-shop
20-45
Collaboration with
stakeholders /early
adopters
-Request support from local and traditional media (tv,
radio)
-Request endorsement from local sport star/celebrity
Social Media,
CRM, PR
21-45
CRM Database
enhancement
-Purge MyKronoz CRM DB to verify recipients.
CRM tools,
Customer DB
25-55
Social Media
publishing
-Launch warm-up campaign
-Coordinate Community Manager activities
FB, TW, PI, IG,
G+
18-45
SEM Advertising -Launch sponsored subscription posts FB, IG, G+, TW 18-55
2 weeks
(Launch
day +
2 weeks
follow
up)
Launch
Social Media Launch
-Post all the developed materials
-Cover and post endorsers pictures and videos
-Engage with audience to promote social sharing
-Republish audience content
-Use SEM to publish QR code redirecting to e-shop
-Snapchat,
Periscope
-FB, TW, PI, IG,
G+
15-55
Email marketing /
Mailing list
-Send newsletter announcing launch day, with
promotion for up-sell (QRcode, redirection to e-shop)
Customer
Database, CRM
30-55
Engaging early
adopters
-Cover their experience with the product through
Social Media /Repost videos, snapchat stories about it
YouTube,
SnapChat,
20-35
Time Phase Action Type Promotion Activities Channels Segment
1 week
Warm-up/
Preparing
tools
Product website
development
-Create Accessories micro-site, connected to e-shop.
Corporate
Website, e-shop
20-35
Collaboration with
stakeholders /early
adopters
-Request support from Tech reporter (tv, radio) and
event organisers/sponsors
-Request to give Workshop/Keynote/lunch meeting
on Business-oriented innovation technologies
CRM, PR,
LinkedIn
25-45
Strengthen business
relationships
-Engage with current/former B2B clients
CRM tools,
LinkedIn
25-55
Social Media
publishing
-Launch warm-up campaign
-Coordinate Community Manager activities
FB, TW, PI, IG,
G+
18-45
SEM Advertising -Launch sponsored subscription posts FB, IG, G+, TW 18-55
1 week
(prior to the
event)
+
Event day
Event
Social Media
coverage
-Post all the customised designs on SM
-Track and repost event pictures and videos
concerning customised designs from the audience
-Engage with Workshop participants to promote sales
-Use SEM to publish QR code redirecting to e-shop
-Snapchat,
Periscope
-FB, TW, PI, IG,
G+
15-55
Email marketing /
Mailing list
-Encourage visitors to join a newsletter for promotion
and acquisition purposes
Website, CRM,
LinkedIn
30-55
Engaging early
adopters
-Encourage buyers to post videos, snapchat stories
about their experience for follow-up
-Engage with B2B customers to analyse productivity
improvement with ZeRound
YT, Snapchat,
FB, LinkedIn
20-35
MOBILE WORLD CONGRESS: SHANGHAI
Product Launch 2016
Start: May 25th
Launch day: June 16th
End: June 23rd
Mobile World Congress 2016
Start: July 14th
Event day: July 29th
End: August 4th
Comments
-It is important to Include live
activities to reenforce online
strategies.
-Online reach will depend on
budgetary estimates
-Both activities (launch and the
congress) can be linked and
advertised to gain more content.
Example of FB /
Instagram post
Launch Day
-Emottion-
centered
-Visible and
relatable user
-Modern user
physique
Example of FB /
Instagram post
Congress
-Functionality-
Centered
-Relatable
comfort
-Modern user
physique
E-COMMERCE AND DIGITAL ASSISTANT STRATEGIES