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GOAL
Increase sales revenue by
10%
NAFULA’S ICE CREAM PARLOR BUSINESS
OBJECTIVE 1:
Increase ice cream sales
by 10%
OBJECTIVE 2:
Increase takeout cake
sales by 5%
STRATEGY:
Use social media to build
brand awareness
TOOL 1:
Social media platform
TOOL 2:
Partnering with bloggers
SITI’S SWIMMING POOL BUSINESS
GOAL
Increase sales revenues
by 20%
OBJECTIVE 1:
Increase pool installations
by 10%
OBJECTIVE 2:
Increase filtration-only
installations by 10%
TOOL 1A:
Flyers
TOOL 1B:
Website
TOOL 2C:
Trade show
TOOL 2B:
Website
TOOL 2A:
Professional
networking sites
STRATEGY 1:
Use direct mailing to build
brand awareness
STRATEGY 2:
Attend trade show to build
brand awareness
BARBARA’S DIGITAL MARKETING BUSINESS
GOAL
Increase sales revenues
by 5%
OBJECTIVE 1:
Secure eight contracts
worth $30,000 minimum
OBJECTIVE 2:
Secure four contracts
worth $100,000 minimum
TOOL 1A:
Webinar platform
TOOL 1B:
Mailing lists
STRATEGY 1:
Share expertise through webinars
to improve brand consideration
STRATEGY 2:
Use advertisements to
raise brand awareness
TOOL 2A:
Print advertisements
TOOL 2B:
Online advertisements
STRATEGIC MARKETING AND SALES CHART TEMPLATE
GOAL
A great Start…
OBJECTIVE:
Making popular or first
highlighting health related
game ,recipie segments
STRATEGY:
SEO, email marketing besides
social media for brand
awareness
TOOL 1:
Google Ad words
TOOL 2:
Face book Marketing
Use this template to create a Strategic Marketing and Sales Objectives Chart for your business. You can do the following:
• Copy, resize and move each chart component.
• Adapt any of the example charts within this document to reflect your own strategic marketing and sales objectives.
• Print the chart, or share it digitally.
In Lesson 4, you will identify appropriate metrics to measure the effectiveness of each of the marketing tools you have chosen. When you have done
this, add the metrics and a justification for your selection to the chart. You can also record these in a separate document if you prefer.

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Marketing sales objectives_template

  • 1. GOAL Increase sales revenue by 10% NAFULA’S ICE CREAM PARLOR BUSINESS OBJECTIVE 1: Increase ice cream sales by 10% OBJECTIVE 2: Increase takeout cake sales by 5% STRATEGY: Use social media to build brand awareness TOOL 1: Social media platform TOOL 2: Partnering with bloggers
  • 2. SITI’S SWIMMING POOL BUSINESS GOAL Increase sales revenues by 20% OBJECTIVE 1: Increase pool installations by 10% OBJECTIVE 2: Increase filtration-only installations by 10% TOOL 1A: Flyers TOOL 1B: Website TOOL 2C: Trade show TOOL 2B: Website TOOL 2A: Professional networking sites STRATEGY 1: Use direct mailing to build brand awareness STRATEGY 2: Attend trade show to build brand awareness
  • 3. BARBARA’S DIGITAL MARKETING BUSINESS GOAL Increase sales revenues by 5% OBJECTIVE 1: Secure eight contracts worth $30,000 minimum OBJECTIVE 2: Secure four contracts worth $100,000 minimum TOOL 1A: Webinar platform TOOL 1B: Mailing lists STRATEGY 1: Share expertise through webinars to improve brand consideration STRATEGY 2: Use advertisements to raise brand awareness TOOL 2A: Print advertisements TOOL 2B: Online advertisements
  • 4. STRATEGIC MARKETING AND SALES CHART TEMPLATE GOAL A great Start… OBJECTIVE: Making popular or first highlighting health related game ,recipie segments STRATEGY: SEO, email marketing besides social media for brand awareness TOOL 1: Google Ad words TOOL 2: Face book Marketing Use this template to create a Strategic Marketing and Sales Objectives Chart for your business. You can do the following: • Copy, resize and move each chart component. • Adapt any of the example charts within this document to reflect your own strategic marketing and sales objectives. • Print the chart, or share it digitally. In Lesson 4, you will identify appropriate metrics to measure the effectiveness of each of the marketing tools you have chosen. When you have done this, add the metrics and a justification for your selection to the chart. You can also record these in a separate document if you prefer.