"Indexing" and "ranking" are not synonyms, but the second does not exist without the first. An investigation based on Google's own words on the processes that precede the onsite and offsite SEO optimization procedures.
If you want users to find you on Google you need first to make sure that you actually ARE in Google's index. It's not as simple as it seems.
9. Cosa vuol dire “CRAWLING”?
“Crawling is the process by which Googlebot discovers new and updated
pages to be added to the Google index.
We use a huge set of computers to fetch (or “crawl”) billions of pages on
the web. The program that does the fetching is called Googlebot (also
known as a robot, bot, or spider). Googlebot uses an algorithmic process:
computer programs determine which sites to crawl, how often, and how
many pages to fetch from each site.
Google’s crawl process begins with a list of web page URLs, generated
from previous crawl processes, and augmented with Sitemap data
provided by webmasters. As Googlebot visits each of these websites it
detects links on each page and adds them to its list of pages to crawl.
New sites, changes to existing sites, and dead links are noted and used to
update the Google index.”
11. CRAWLING
“Crawling is the process by which
Googlebot discovers new and
updated pages to be added to the
Google index.
12. CRAWLING
We use a huge set of computers to fetch (or
“crawl”) billions of pages on the web. The
program that does the fetching is called
Googlebot (also known as a robot, bot, or spider).
Googlebot uses an algorithmic process:
computer programs determine which sites to
crawl, how often, and how many pages to fetch
from each site.
16. CRAWLING
Google’s crawl process begins with a list of web
page URLs, generated from previous crawl
processes, and augmented with Sitemap data
provided by webmasters. As Googlebot visits
each of these websites it detects links on each
page and adds them to its list of pages to crawl.
New sites, changes to existing sites, and dead
links are noted and used to update the Google
index.”
17. Il tuo sito è “crawlable”?
Il tuo Sito è “Crawlable”?
18. Google vuole sentirsi a casa
Robots.txt
Sitemap XML (pagine, immagini)
Sitemap HTML
Breadcrumbs
Layout
Apri un account su Google Webmaster Tools ORA!
Struttura delle URL
UX & Block Level Analysis
21. La navigazione!
Chi siamo
•Mission
•Vision
•Dove siamo
•Contatti
Prodotti
• Trasporti
Internazionali
•Spedizioni
nazionali
Servizi
• Logistica
•Warehouse
22. La navigazione!
Home Azienda XY
• Mission
• Vision
Trasporti
Internaziona
li
Spedizioni
nazionali
Logistica Warehouse Contatti
23. INDEXING
“When a user enters a query, our machines search the
index for matching pages and return the results we believe
are the most relevant to the user. Relevancy is determined
by over 200 factors, one of which is the PageRank for a
given page. PageRank is the measure of the importance of
a page based on the incoming links from other pages. In
simple terms, each link to a page on your site from another
site adds to your site’s PageRank. Not all links are equal:
Google works hard to improve the user experience by
identifying spam links and other practices that negatively
impact search results. The best types of links are those that
are given based on the quality of your content.”
25. INDEXING
“When a user enters a query, our
machines search the index for matching
pages and return the results we believe
are the most relevant to the user.
Relevancy is determined by over 200
factors, one of which is the PageRank for a
given page.
26. INDEXING
PageRank is the measure of the
importance of a page based on the
incoming links from other pages. In
simple terms, each link to a page on
your site from another site adds to
your site’s PageRank.
28. INDEXING
Google works hard to improve the
user experience by identifying spam
links and other practices that
negatively impact search results. The
best types of links are those that are
given based on the quality of your
content.”