Project Report on Manikchand Oxyrich

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Project report on Manikchand's Product - Oxyrich. It also has variants and strategirs used to sell the product.

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Project Report on Manikchand Oxyrich

  1. 1. A PROJECT REPORT ON ANALYSIS REGARDING SALES & DISTRIBUTION FOR DHARIWAL INDUSTRIES LTD. (MANIKCHAND OXYRICH) SUBMITTED BY MR. MANOJ KUMAR SHARMA UNDER THE GUIDANCE OF PROF. KAILAS BHOSALE SUBMITTED TO “UNIVERSITY OF PUNE”IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER IN MARKETING MANAGEMENT (MMM) THROUGHVISHWAKARMA INSTITUTE OF MANAGEMENT PUNE– 411048 1
  2. 2. ACKNOWLEDGMENTIt’s a great privilege that I have done my project in such a well-organized and diversifiedorganization. I am great full to all those who helped and supported me in completing the project.First of all I would sincerely like to thank Mr. Pramod Savant (Regional Sales Manager), forhis valuable guidance and kind co-operation during the project. I am highly grateful to Mr. P.Mohpatre & Mr. Santosh Kumar (Sales Executives) for the help provided by them in variousforms. I am also thankful to the branch employees who directly and indirectly supported meduring my internship.I am also thankful to our director Dr. Shailesh Kasande for giving me an opportunity to do mysummer project in MANIKCHAND OXYRICH and my project guide Prof. Kailas Bhosale forhelping me in completing the project.Last but not least, I am also thankful to all college staff and my friends for helping me directly orindirectly in my project. INDEX 2
  3. 3. PAGESR. NO. CONTENT NUMBER 1 EXECUTIVE SUMMARY 5 2 INTRODUCTION 7-12 3 COMPANY PROFILE 14-21 4 OBJECTIVES OF THE STIDY 23 5 RESEARCH METHODOLOGY 25-31 6 DATA ANALYSIS 33-44 7 LIST OF TABLES 46 8 LIST OF FIGURES 48 9 FINDINGS 50 10 SUGGESTIONS 52 11 CONCLUSION 54 12 LIMITATIONS 56 13 BIBLIOGRAPHY 58 14 LIST OF ABBREVATIONS 60 QUESTIONNAIRE 15 62-65 3
  4. 4. CHAPTER – 1EXECUTIVE SUMMARY EXECUTIVE SUMMARY 4
  5. 5. The objective behind this project is to understand how the selling and distributionfunction are carried out in Oxyrich sales office, Pune. The project report requires thorough studyof the various section at all the levels and to conduct the detail study, a print questionnaire wasprepared for the retailer, customer and the distributor of Oxyrich of my area also somequestionnaire where prepared for Oxyrich mineral water but only to the retailers & outlet. So,that we come to know that what is the actual market of Oxyrich and his competitor. This helps usto know the market value of Oxyrich. Where half of the information with the first hand, thisquestion helps us to know what is the reaction of the retailers about Oxyrich mineral water. Andwhat we found that the Oxyrich is better in demand than that of his competitor, except Bisleri &Aquafina. I observe that the retailer is happy with the service provided by the distributor. So Isuggested some good method to the retailer which helps them to increase the sales and keep ademand before the completion of the stock which helps them at the time of urgency. Also Isuggested some good techniques to pressurize the sales executive to keep attention on you. Manymore things that helped me to know how to keep a good relation between all the sales executive,sales man, and the distributor so that everyone can help each other in every activity to increasesales.Further we can see in the suggestion and conclusion part. Questionnaire data collected from thesurvey was analyzed and conclusion is drawn, based on the information and analysis made therecommendation was put across to the company. . 5
  6. 6. CHAPTER – 2INTRODUCTION 6
  7. 7. INTRODUCTIONThe Manikchand Group is a privately owned group of industries in India, headquarter in Punecity. It primarily started out as a company that produced chewable tobacco products calledGutka around six decades ago. The group is diversified into Pan Masala, Mouth Freshner,Packaged Water, Offset Printing, Wedding Cards, Flexible Packaging, Electrical Switches, FlourMills. Some of the industry products act as a front for surrogate advertising through the audio-video media channels due to strict restrictions or bans on tobacco advertising in India. Itsproducts are exported to more than 30 countries worldwide.The company is owned by Rasiklal Manikchand Dhariwal was valued at Rs. 8 billion (800 crore)around 2007. A rags-to-riches story, Rasiklal has led a somewhat controversial life, with raids onhis property in August 1997 where assets worth Rs. 116 million (11.6crore) were found in cashand kind. He was also in the news in 2005 for alleged links with the underworld mafia. Rasiklaland Jagdish Joshi, of Goa Gutka, were interrogated by the Central Bureau of Investigation(CBI)), India for allegedly helping noted gangster, Dawood Ibrahim to build a gutka plant inKarachi. He has two wives, one who stays in Shirur while the other stays in the Koregaon Parksuburb of Pune.Before us going to discuss the topic lets go back to the fundamental aspect of the DhariwalIndustries Ltd (Manikchand Oxyrich) Company marketing strategy. In the FMCG sectorbeverage is one of the toughest branch. It deals with the two-way system. In the other system sellthe goods and everything is finished but in the beverage industry sells the drinking water. 7
  8. 8. Manikchand Group, a large business conglomerate, established in the year 1958, encompassingtwelve industries, has a presence across three continents. Our range of products, availablethrough a strong network spanning over fifty countries include Tobacco, Mouth Freshners,Packaged Drinking Water, Electrical Switches, Wind Farms, Flexible Packaging, Offset Printing,Packaged Tea Manufacturing, Flour Mill, Real Estate and Construction.We are the largest producers of Manikchand Oxyrich, which contains more than 300% DissolvedOxygen, along with 100 to 120 ppm of essential minerals, at pH level between 6-7, right for thehuman body. Our revolutionary process of Oxygen Enrichment, has received a Patent in Indiaand South Africa, and is also expected from several other countries. Our Plant in Pune is the 1stBottled Water Company to be awarded ISO 22000: 2005 certification by TUV, Germany,globally recognized, and the latest standard in food safety management system.Dhariwal Industries Ltd. has PET Preform manufacturing Division. PET Preforms findapplication in the Bottled Water, Beverages, Edible Oil, Foods and Pharmaceutical Industries.The plant is equipped with most modern technology driven machines, capable of producingvaried range of Preforms. It is one of the largest in India. These preforms are produced by usingVirgin PET Resin from Reputed International Suppliers. The Preforms produced are of uniformquality and have lowest AA level content.Manikchand Oxyrich is the largest beverage company in the world. It produces four kind ofdrink. 8
  9. 9. I. WATER – Oxyrich.The supply-chain of the Manikchand Oxyrich is as follows: - Production – RGB (Returnable Glass Bottle) & PET (Primary) Distributor (Secondary) Retailer / Outlet (Tertiary) Consumer 9
  10. 10. Each level contains different channel. Categories of these channels are following: - 1) E & D (Eating & Drinking) 2) Grocery Shop 3) P & B (Pan & Beedi) 4) Transportation (Railway, Bus-Stop etc.) 5) Entertainment Place (Cinema Hall, Club etc. Following cycle:- i. Right location of S.G.A ii. Impact full communication related to price iii. Ideal in store support iv. Brand packs or flavors 10
  11. 11. TYPES OF DISTRIBUTION CHANNELSThere are several alternative channel of distribution channel. The distribution channel is broadlyclassified for the industrial marketing and consumer marketing.Marketing channel can be characterized by number of channel level, each middle man thatreform some work in bringing the products and its title closer to the final buyer constitute thechannels levels.Channel of distribution is classified into various types:1. ZERO LEVEL CHANNELS(Producer Consumer)That is produces sales the goods directly to the consumer.2. ONE LEVEL CHANNEL(Producer Dealer Consumer)In this level of channel there exists a retailer between producer and consumer.3.TWO LEVEL CONSUMER (Producer Distributor dealer consumer)Here there are two intermediate between producer and consumer.Today the corporate level in management spends a lot of time on physical distribution problembecause large saving can be effected when proper decision is taken.MAJOR ASPECT OF PHYSICAL DISTRIBUTION 11
  12. 12. 1. Channels of distribution.2. Factors, which influence the choice of distribution channel3. Cost of physical distribution4. Oxyrich is having wheels of distribution of their products in market. 12
  13. 13. CHAPTER – 3COMPANY PROFILE COMPANY PROFILE 13
  14. 14. Dhariwal Industries Ltd - Food & Beverages division has one of the most modern and comprehensivepackaged drinking water facilities spread across India. The facilities are fully integrated with in housefacilities for manufacturing of Preforms, Closures/Caps and Bottle Blowing. The labels and cartons arealso made in the group companies to ensure total control on quality and processes.In a short time we have established ourselves across the length and breadth of India. Our plants arespread over the western, southern and northern regions.We are continuously expanding our existing facilities and setting up newer plants at various locations.Our bottling capacities are not only the most modern but also amongst the largest too. We have existingcapacity to bottle over 3.6 crore liters a year (360 lakh bottles of 1 liter each).CLOSURESCreative Plastics, associate of Dhariwal Industries, manufacture 3 lakh closures/caps for bottles of necksize 25x30 mm. The closures are of utmost importance in any bottling system. World renownedmachines like Husky machine is used to produce superior quality leak proof closures.Apart from catering to in house requirements, we also provide these products to other companies.Patented Technology OXYRICH employs a patented oxygenation process to infuse more oxygen inwater - 300% more. This is done by physically dissolving pure oxygen by a well researched scientific 14
  15. 15. method, using state of the art equipments. It is the only packaged drinking water with extra oxygen forhealthy living. This ensures that whenever you have a sip of OXYRICH, your body is enriched withmore oxygen leading to improved metabolism, enabling higher energy levels and promoting wellness.The dissolved oxygen is more than 300% more than found in normal drinking water. 300% MoreOxygen International Patents.BUSINESS MODEL OF OXYRICH The Oxyrich CompanyManufactures Concentrate DistributorsBeverage Base & SyrupManufactures Finished Bottle / OutletCan Fountain syrup Sells & Delivers Consumer• The Company Manufactures Concentrate for sale to Bottlers.• Bottlers produce the final products and sell and deliver them to the customers. 15
  16. 16. ISO 22000 Certified Manikchand Oxyrich is the only bottled water with ISO 22000 certification. ISO22000 is the latest and most stringent standard for safety in the food supply chain. It is a reflection of ourcommitment to provide excellence at all levels. 16
  17. 17. PURIFICATION - THE EMPOWERMENT OF LIFEA robust framework enables precision and adds value to a process. Equipped with the right toolsand techniques, goals are achieved and perfection attained.The process of manufacturing packaged drinking water through internationally employedmethodologies at OXYRICH is supported by the most modern and sophisticated infrastructure.Right from sourcing the raw water to various stages of filtration and the final packaging, globalstandards are followed to ensure purity, quality, and superiority.Source Water - The water used is from protected well, an approved source which meets theIndian standard IS: 10500. The source is situated in an unpolluted area and well protected fromexternal contamination. Purification - The water is processed with multi-stage purificationprocesses such as – Sand Filter, Activated Carbon Filter, Ultraviolet Disinfection, UltraFiltration, Reverse Osmosis and Ozonation.Purification Processes - 17
  18. 18. Sand Filter Activated Carbon Filter (ACF)Eliminates load of total suspended solids in Activated carbon is prepared by slowlythe raw water. heating coal or coconut shell. This filter removes most of the organic contamination and pesticide residuals from the water. It also controls taste and odour of water. Ultra FiltrationUltraviolet Disinfection (UV) 18
  19. 19. Water is exposed to UV light of wavelength Ultra filtration is a low pressure membrane245 nanometers (nm). A dosage of 16000 process that removes dissolved organicmicrowatt/sq.cm. at 40°C for effective macro molecules, viruses, Pyrogen enzymesdisinfection. etc.Reverse Osmosis Ozonation 19
  20. 20. A high pressure membrane process to Ozonation is the strongest oxidizereliminate dissolved impurities like and disinfection agent which acts onunwanted salts and retain minerals broad spectrum of microbiologicalwhich are essential to human body. organisms. Oxyrich is disinfected byThis done by carefully selecting the 0.3 ppm of ozone. Ozone is 30000membrane by a technology developed times more effective than chlorine.by DIL. Use of chlorine is eco unfriendly and produces THMs (tri-halomethanes) in water, which can cause cancer. AREA OF OPERATION 20
  21. 21. Pune Peth Distribution Area 1. Nana Peth 2. Rasta Peth 3. Guruwar Peth 4. Narayan Peth 5. Budhwar Peth 6. Bhavani Peth 7. Swargate to Katraj 8. Sadashiv Peth 9. Shaniwar Peth 10. Shaniwar Wada 21
  22. 22. CHAPTER – 4OBJECTIVES 22
  23. 23. OBJECTIVES OF THE RESEARCH1. To maximize the profit of the dealer, distributor as well as of the company.2. To identify the parameter which influence the MINERAL WATER in the market.3. To suggest ideas to strengthen the company’s position in the market.4. To find out customer loyalty towards the company.5. To check the satisfaction level of existing customers.6. To know about customer preference.7. To find out the problem faced by the customers in local market by doing market survey. 23
  24. 24. CHAPTER – 5RESEARCH MEHODOLOGY 24
  25. 25. RESEARCH METHODOLOGYThe success of marketing strategy depends on its adaptability with external environment like customerneeds, preferences, and emotional, social, cultural, political, loyal, technological and others dynamicforce. Marketing research is the systematic and objective identification, collection, analysis disseminationand use of information for the purpose of improving decision making related to the identification andsolution of problems and opportunities in marketing. Each phase of this process is important.We define or identify the marketing research problem or opportunity and then determine whatinformation is needed to investigate it. Next, the various sources of information are identified and a rangeof data collection methods, varying in complexity are evaluated. Then the data are collected using themost appropriate method, analyzed, interpreted and inferences are drawn. Finally the findings arepresented in the form of a report that allows the information to be used for the purpose of managementdecision making.Oxyrich has its own management information system, which is a major tool that helps management inproblem solving and framing marketing strategy. Here the market research is carried out at differentplaces in Pune Peth through-• Survey (questionnaire)• Observation method. SURVEY 25
  26. 26. Mode of primary data collection was from consulting with company Managers, Distributors, Dealers andcustomers also. The data are collected from dealers by questionnaire method. I have taken the sample sizeof 50 outlets. The data are collected through face-to-face interview. At the same time an observation hasbeen made to study the psychology, attitude of the respondent towards the distribution of Oxyrichproducts.SAMPLINGSampling is one of the most fundamental concepts underlying any research work. Most research studiesattempt to make generalization or draw inferences regarding the population, based on their study of a partof the population that is the sample. The sample data enables the researchers to correctly estimate thepopulation parameters.While doing sampling I considered Retail outlet of selected areas in Pune Peth territory and then havetaken help of Quota sampling. 26
  27. 27. SAMPLE METHOD &TECHNIQUETHERE ARE TWO TYPES OF SAMPLING METHODS –1: PROBABILITY METHOD2: NON PROBABILITY METHODIn this research the non-probability sampling technique is used and in non-probability method Quotasampling is used.SAMPLE UNIT:My sample units were Retail outlet of selected areas in Pune Peth territory so it is clear that the sampleunits are nothing but the variables to be studied.In general samples represent the group of population sampling a cross section of units that represents inthe whole universe. Sampling design is very essential in order to saved time and money.SAMPLING DESIGN:It is definite plan before any data are actually collected for obtaining a sample for a given population.CONVINIENCE SAMPLING:I have gone through convenience sampling.COLLECTION OF SECONDARY DATA:All secondary data are collected and edited from the literature, net, news paper 27
  28. 28. RESEARCH TYPEA TYPE OF ACADEMIC RESEARCHThis project has been done mainly for the fulfillment of academic.RESEARCH APPROACHQualitative as well as Quantitative approach has been used for this research. But the stress was basicallyon the qualitative approach.QUANTITATIVE RESEARCHQuantitative data involves the generation of data in a quantitative form which can be subjected to rigorousanalysis in a formal and rigid fashion.QUALITATIVE RESEARCHIt is concerned with subjective assessment of opinions and behavior. 28
  29. 29. RESEARCH DESIGNA research design is the arrangement of conditions for collection and analysis of data in a manner thataims to combine relevance to the research purpose with economy in procedure.This calls for developing the most efficient plan for gathering the necessary information, design aresearch plan, decision on the data sources, research approaches, research instruments, sampling plan andcontact methods. A research design is the specification of the method and procedure for acquiring theinformation needed. According to my research design I have performed the following steps in theproject.1) Deciding objective and sub-objective of the research.2) To determine the most suitable method of research. 29
  30. 30. RESEARCH TOOLAn Observation was used as an instrument in gathering the required information from the Retail Outlets.It is used to get both past and current information. This method is the most commonly used methodespecially in studies relating to behavioral sciences.The reason why the observation was preferred: -  Low cost  Avoid bias.  Convince  Total coverage.  Accurate ResultResearch designs are of following types:-  DESCRIPTIVE  DIAGNOSTIC  EXPERIMENTAL  CAUSAL  EXPLORATORYIn this project, Descriptive type of research design has been used. 30
  31. 31. RESEARCH TYPEDESCRIPTIVE RESEARCHThis method is undertaken when researcher is interested in knowledge about characteristics of certaingroup. As in this particular case I was wanted information regarding a particular group i.e. retail outlets inPune Peth territory which will directly deal with customers. Hence I selected Descriptive research as thetype of research.SCOPE OF RESEARCHThe main scope of the research is to understand the sale volume of the company for the year2011. The other important scope of the research is to know the most preferred brand by theconsumer and satisfaction level. 31
  32. 32. CHAPTER – 6DATA ANALYSIS 32
  33. 33. ANALYSIS OF DATA1. What are the brands you deal with? TABLE NO. 1 Brand Response % Bisleri 7 14 Oxyrich 20 40 Aquafina 12 24 Kinley 8 16 Others 3 6 FIGURE NO. 1 33
  34. 34. 2. How do you get to know about Manikchand Oxyrich? TABLE NO. 2 Media Response % Television 25 50 Newspaper 15 30 Radio 5 10 Others, 5 10 FIGURE NO. 2 34
  35. 35. 3.What features are you aware of Manikchand Oxyrich? TABLE NO. 3 Features Response % Price 10 20 Capacity 15 30 Extra oxygen 5 10 None 5 10 Other 15 30 FIGURE NO. 3 35
  36. 36. 4. What are the different pack sizes you order for? TABLE NO. 4 Pack Size Response % 200 Ml 5 10 500Ml 15 30 1 Liter 25 50 1.5 Liter 3 6 2 Liters 2 4 FIGURE NO. 4 36
  37. 37. 5. Along with Oxyrich, how many related products are you dealing with? TABLE NO. 5 Brand Response % Bisleri 3 6 Kinley 15 30 Aquafina 25 50 None 2 4 Others 5 10 FIGURE NO. 5 37
  38. 38. 6. Which brand is the major competitor of Oxyrich? TABLE NO. 6 Competitor Brand Response % Bisleri 10 20 Kinley 15 30 Aquafina 20 40 None 0 0 Others 5 10 FIGURE NO. 6 38
  39. 39. 7. How can the company promote Oxyrich in the consumer market? TABLE NO. 7 Promotion Response % Brand name (Manikchand) 25 50 Advertisement 10 20 Others, please specify 15 30 FIGURE NO. 7 39
  40. 40. B) COMPARATIVE ANALYSIS AGAINST COMPETITORS: 1) Price :- TABLE NO. 1 Models Excellent Very good Good Satisfactory Poor Kinley 20 20 10 0 0 Aquafina 25 15 10 0 0 Oxyrich 10 20 15 5 0 Bisleri 5 5 20 5 15 FIGURE NO. 1 40
  41. 41. 2) Quality :- TABLE NO. 2 Models Excellent Very good Good Satisfactory Poor Kinley 15 10 20 5 0 Aquafina 20 12 15 3 0 Oxyrich 25 15 10 0 0 Bisleri 30 10 10 0 0 41
  42. 42. FIGURE NO. 23) Sales performances :- TABLE NO. 3 Models Excellent Very good Good Satisfactory Poor Kinley 20 20 5 5 0 Aquafina 25 15 10 0 0 Oxyrich 25 10 5 10 0 Bisleri 25 15 3 7 0 42
  43. 43. FIGURE NO. 34) Company reputation in market :- TABLE NO. 4 43
  44. 44. Models Excellent Very good Good Satisfactory Poor Kinley 20 25 5 0 0 Aquafina 25 20 5 0 0 Oxyrich 30 20 0 0 0 Bisleri 30 15 5 0 0 FIGURE NO. 45) Information given through advertisement :- 44
  45. 45. TABLE NO. 5 Models Excellent Very good Good Satisfactory Poor Kinley 10 10 15 10 5 Aquafina 20 10 10 10 0 Oxyrich 25 10 10 5 0 Bisleri 20 8 12 5 5FIGURE NO. 5 45
  46. 46. CHAPTER - 7 LIST OF TABLES LIST OF TABLESS.N. NO.OF TABLE DETAILS ABOUT TABLES 46
  47. 47. 1 TABLE NO-1 DEALING WITH OXYRICH2 TABLE NO-2 MEDIA3 TABLE NO-3 FEATURES AWARENESS4 TABLE NO-4 PACK SIZES5 TABLE NO-5 DEALS WITH OTHER PRODUCT6 TABLE NO-6 MAJOR COMPETITOR IN MARKET7 TABLE NO-7 PROMOTION IN CONSUMER MARKET8 TABLE NO-B1 PRICE9 TABLE NO-B2 QUALITY10 TABLE NO-B3 SALES PERFORMANCE11 TABLE NO-B4 COMPANY REPUTATION IN MARKET12 TABLE NO-B5 INFORMATION GIVEN THROUGH ADVERTISMENT 47
  48. 48. CHAPTER - 8 LIST OF FIGURES LIST OF FIGURESS.N. NO.OF FIGURE DETAILS ABOUT FIGURE 48
  49. 49. BISLERI = 7, OXYRICH = 20, AQUAFINA = 12, KINLEY = 8,1 FIGURE NO-1 OTHER=3 TELEVISION = 25, NEWSPAPER = 15, RADIO = 5, OTHER = 52 FIGURE NO-2 PRICE = 10, CAPACITY = 15, EXTRA OXYGEN = 5, NONE = 5, OTHER = 153 FIGURE NO-3 200 ML = 5, 500 ML = 15, 1 LT = 25, 1.5 LT = 3, 2LT = 24 FIGURE NO-4 BISLERI = 3, KINLEY = 15, AQUAFINA = 25, NONE = 2, OTHER = 55 FIGURE NO-5 BISLERI = 10, KINLEY = 15, AQUAFINA = 20, NONE = 0, OTHER= 56 FIGURE NO-6 BRAND NAME = 25, ADVERTISEMENT = 10, OTHER= 157 FIGURE NO-7 49
  50. 50. CHAPTER – 9 FINDINGS FINDINGS• Daily planning is necessary to operate store operation effectively. 50
  51. 51. • In Pune Peth area Oxyrich acquire large area of market in Mineral Water after Aquafina.• Effective personnel selling process is become important task for generating or promoting task.• Retailers selling Mineral water .Because it is the demand of market.• Aquafina is the main Competitor of Oxyrich.• In Pune Peth area Aquafina is more preferred brand.• After the observation I found that 65% retailer selling the mineral water whole year.• 50% customer says Aquafina mineral water is preferable because of rate.• Service is the most important factor for the secondary loss. 51
  52. 52. CHAPTER – 10SUGGESTIONS 52
  53. 53. SUGGESTIONS1. Company should improve its service in summer season.2. Senior managers should visit the outlet especially in peak season.3. Scheme should be more attractive then the competitor.4. Sign some yearly contract with Dealer.5. Time to time survey about the company’s strength and weakness.6. Company should try to protect superiority into the minds of customer.7. Company should also start some scheme for consumers. 53
  54. 54. CHAPTER – 11CONCLUSION CONCLUSION 54
  55. 55. • Outlet owners do not place elements at the right place for much time.• Most of the consumer at retail outlet comes have no prior intention to purchase a particular brand.• Due to the lack of space outlet owners are not able to signages and racks at an eyes catching area.• Due to the lack of communication between company executives and outlet owners, distributors do not provide elements on time to outlet.• Combo posters are not available at most of the restaurants & Medical stores.• Outlet owners are more interested in pushing the product of the company which provides them better schemes.• Proper display of pet bottles is also necessary for consumer decision to buy a particular brand. 55
  56. 56. CHAPTER – 12LIMITATIONS 56
  57. 57. LIMITATIONS The study was conducted only for 2 months so due to limited time period, the study was briefly conducted. The study has to be conducted by observational technique so keen observation as to get accurate result was very necessary. The study was conducted only for Retail outlet of selected areas in Pune territory, so we cannot say this study consist of all the details of the Indian prospects. As due to limited time period we have to conduct the Retail outlet survey by the help of quota sampling and quota was of 1000 outlet so we cannot get accurate result. As the survey was done during summer season the sale of the MINERAL water is proportionally more as compare to winters. 57
  58. 58. CHAPTER – 13BIBLIOGRAPHY BIBLIOGRAPHY 58
  59. 59. BOOKSMARKETING MANAGEMENT - BY PHILIP KOTLERRESEARCH METHODOLOGY - BY C. R. KOTHARIWEBSITES www.manikchandoxyrich.com www.google.com www.scribd.com 59
  60. 60. CHAPTER – 14LIST OF ABBREVATIONS LIST OF ABBREVATIONS 60
  61. 61.  ISO – INTERNATIONAL ORGANIZATION FOR STANDARDIZATION. PET – POSITRON EMISSION TOMOGRAPHY. TUV – TECHNISCHER UBERWACHUNGS-VEREIN. S.G.A – SYSTEM GLOBAL AREA. 61
  62. 62. CHAPTER – 15 QUESTIONNAIREQUESTIONNAIRE FOR OUTLET 62
  63. 63. Name: - _____________________________________________Address: - ___________________________________________City: - ___________________________________________ A) Analysis regarding sales marketing :- 1. What are the brands you deal with? a) Bisleri b) Oxyrich c) Aquafina d) Kinley e) Others, Please specify ______________ 2. How do you get to know about Manikchand Oxyrich? a) Television b) Newspaper c) Radio d) Others, Please Specify________________ 3. What features are you aware of Manikchand Oxyrich? a) Price b) Capacity c) Extra oxygen d) None e) Other, Please Specify________________ 63
  64. 64. 4. What are the different pack sizes you order for? a) 200 ml b) 500 ml c) 1 litre d) 1.5 litres e) 2 litresPlease answer the following questions if you deal in Oxyrich:- 5. How many product variants you have? a) 200 ml b) 500 ml c) 1 litre d) 1.5 litres e) 2 litres 6. Along with Oxyrich, how many related products are you dealing with? a) Bisleri b) Kinley c) Aquafina d) None e) Others, please specify _____________ 7. Which brand is the major competitor of Oxyrich? 64
  65. 65. a) Bisleri b) Kinley c) Aquafina d) None e) Others, please specify _____________8. How can the company promote Oxyrich in the consumer market? a) Brand name (Manikchand) b) Advertisement c) Others, please specify __________________9. Please give your valuable suggestions regarding any aspects –Ans: -B) Comparative analysis for Oxyrich against its competitors :-Please tick in the appropriate boxes accordingly:-1) Price :- Models Excellent Very good Good Satisfactory Poor 65
  66. 66. Kinley Aquafina Oxyrich Bisleri2) Quality :- Models Excellent Very good Good Satisfactory Poor Kinley Aquafina Oxyrich Bisleri3) Sales performances :- Models Excellent Very good Good Satisfactory Poor Kinley Aquafina Oxyrich Bisleri4) Company reputation in market :- Models Excellent Very good Good Satisfactory Poor Kinley 66
  67. 67. Aquafina Oxyrich Bisleri5) Information given through advertisement :- Models Excellent Very good Good Satisfactory Poor Kinley Aquafina Oxyrich Bisleri 67

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