10 Minute talk from the 2014 UX Australia design conference on Mobile first and user on-boarding. Trying to design a signup and on-boarding process for Booksy (app for local business owners like hairdressers or plumbers) we came to a realisation that the hardest part is not UI or usability, but motivation.

1. Onboarding Users & Mobile First
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3. Kath
The Client

4. Kim
The Business Owner

5. mobile web
desktop
Android app
iOS app
web app

6. Oh my,
I was so young then!
2013…

7. Customer App

8. sell signup onboarding manage
calendars & business
Business Owner App

9. Business Owner App
signup onboardingcalendars & business
sell manage

10. account details:
!
owner name
owner email
password
business details:
!
business name
telephone
full address
location on the map
business category
opening hours
business photo
website
about text
accepts CC
parking info
service menu:
!
list of services including
name
description
duration
padding time
price & price variants
who performs the service
special note to customers
!
staff details:
!!
name
job performed
working hours / schedule
time off / holidays
!
resources
signup onboarding

22. SIMPLE but COMPLEX

28. USABILITY

29. USABILITY
MOTIVATION

30. 100% MOTIVATION

31. 100% MOTIVATION
5% MOTIVATION

32. ANY QUESTIONS?
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