This document provides tips and strategies for earning digital sponsorship dollars. It discusses preparing for sponsors by researching them, offering relevant partnership options, and making sponsorship packages easy to access online. Unique digital sponsorship packages are recommended, using multiple media types and prominent logo placement. Providing measurable analytics from websites and social media, like visits, engagement, and clicks, is important to demonstrate return on investment.

1. EARNING THE DIGITAL
SPONSORSHIP
DOLLAR
Cassie Roberts | Saffire Events

2. It’s going to be a wild ride!
GET READY!

3. Share your business card at the end;
We’ll send you the slides.
NO NEED FOR NOTES

4. HISTORY

5. EVENT PORTFOLIO
Rodeo Austin
South Texas State Fair
Rodeo Belton/ 4th of July Celebration
Brazos Valley Fair
Heart O' Texas Fair & Rodeo
Amarillo Tri-State Fair
Fort Bend County Fair
Central Texas State Fair
Comal County Fair
Okeechobee County Fair
Amador County Fair
Chowchilla Fair
Palomino Fest
Lea County
Coors Cowboy Club
Washington County Fair
Texas State Forest Festival
American Royal
Colorado State Fair
Napa County Fair
Dodge City Round Up
Brazoria County Fair
San Angelo
Rogers County Fair
Greater Baton Rouge State Fair
Central States
Black Hills Stock Show/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
Northwest Washington Fair
Sikeston Rodeo
Delaware State Fair
Sangamon County Fair
East Texas
Park of East Texas
Laramie County Fair
Benton-Franklin Fair
Carroll County Fair
Pendleton Round-Up
Pony Express Days
Arizona National Livestock Show
Yolo County Fair
California Rodeo Salinas
Rio Grande Valley Livestock Show
Old Sorehead Trade Days
Cuero TurkeyFest
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
Montgomery County Fair
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
Four States Fair
Montgomery County Fair
Agricultural Learning Center
Grant County Fair
North Texas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation Complex
Kitsap Rodeo Cowpokes
Refugio County Fair
Rockdale Fair & Rodeo
Children’s Center
NILE
MATE
Volusia County Fair
Firefighter’s Fair
Fayette County Fair
Extreme Tix
Salvation Army
Jerry Jones Education Town
Wings Stadium
Bradford County Fair
Pasco County Fair
Greeley Stampede
Sweetwater Events Complex
iFest
Hardee County Fair
Angelina Ccounty Fair/Expo
Midland Horseshoe Arena
Harborside Events Center
My River District
Taylor County Expo
Five State Fair
Western Heritage Classic
Extraco Events Center
Central Washington State Fair
El Paso County Fair
OVER
130
CLIENTS!

10. SAFFIRE ASSOCIATION PARTNERS

11. SPONSORSHIP HUMOR

12. SPONSORS
WHAT ARE
SPENDING?

13. TOTAL SPENT IN USA

14. “The sponsorship pie is growing, but being cut into fewer pieces.”
-www.sponsorship.com

15. GET A SLICE

16. ONLINE.
The most cost-effective
ways to earn your sponsorship dollars are

18. 1
2
3
PROVIDE
PREPARE
PACKAGE
THREE P’s OF SPONSORSHIP

19. 1
PREPARE
TO WORK WITH SPONSORS IN THE DIGITAL AGE
A BRIEF 101 COURSE:

20. GET EDUCATED
BE SMART ABOUT WHAT YOU ARE OFFERING YOUR SPONSOR
•Know your business
•Use Videos to show off your brand
•Learn about potential sponsors’ businesses
•Research them online before you go
•Offer relevant creative partnership options

21. GET INVOLVED
FIND THINGS YOU CAN DO TO SUPPORT YOUR SPONSOR’S BUSINESS
•Can you use their product/service at your event?
•Social media giveaways
•Can you recommend their product/service to someone else?
•Can you volunteer or send volunteers to their organization?

22. GET ORGANIZED
MAKE IT EASY FOR YOUR SPONSORS TO LOVE YOU
•Make your sponsorship packages clear, concise & available online
•Organize your invoices
•Allow sponsors to pay online- a digital age bonus!
•Add a sponsor’s logo to your website DURING a sponsor meeting

23. KENDRA-ISM:
“People will find a way to work
with people they like.”

24. 2
Build unique (digital) sponsor
PACKAGES

25. CASE STUDY:
Consider the Olympics http://www.olympic.org/sponsors

26. BRILLIANT!

27. 2. Recap this year’s Success
1. Show your experience
3. Use Mixed Media
This page can be found at: http://www.olympic.org/sponsors/100-years-of-olympic-marketing

28. 4. Use Linked Logos
5. Provide current reports

29. 6. Photos of sponsorship in action
7. Video & Description of company

30. Consider sponsor logo placement on the web.

31. YOUR OPTIONS
Do you know the different ways you can display sponsors on your website?

32. HOMEPAGE BAR

33. SPONSOR PAGE LOGO

34. SPONSOR PAGE LINK

35. SPONSOR PAGE LIST

36. EVENT DETAIL PAGE LOGO

37. EVENT DETAIL PAGE LINK

38. LIMIT
DON’T
YOUR SPONSORS
TO ONE LOGO

39. What can you do for your bigger sponsors?

41. Declare a website sponsor.

43. For presenting sponsors, share the name of the sponsor on the web in a prominent space.

45. Name your facilities after sponsors and place those on the web.

47. Make sure sponsors translate to your mobile website.

49. Speaking of mobile—is there
an app for that?

51. APP OPPORTUNITIES
•Splash page (opening page)
•Certain App Functions—for example an interactive map could be sponsored by Garmin, food court info by a grocery store etc.
• Banner Ads within the app

52. WARNING:
A word of
Don’t oversaturate your space.

53. CAN YOU HAVE TOO MANY?

54. Set email sponsors.

56. Give shout outs to your
sponsors on social media.

58. DON’T BE AFRAID OF FREE
We can’t give away the profits!
Maybe you can’t afford NOT to.
Making sponsors feel special will go a long way. Most digital marketing doesn’t cost you anything but time & effort.

59. •OFFER One social media post, plan to give two –It’s FREE.
•GIVE unpurchased sponsorship benefits to an existing sponsor
•SHARE your sponsors’ posts on your Facebook wall—quickly becoming the best way to gain exposure on Facebook, and businesses will appreciate it!
FREE Ideas

60. EDITORIAL CALENDAR
www.SaffireEvents.com/calendar

61. If you’re creating YouTube videos,
pre-roll a sponsor logo.

63. Give your sponsors space on your YouTube Channel.

65. Add sponsor logos to print-at-home tickets.

67. THE BOX
THINK OUTSIDE

68. BANNER BLINDNESS

69. DIESEL
Diesel jeans, pretreated with mud, wind, rain and other surprises you may come across during a festival; given out as promotional items on social media.

70. SWEET LEAF TEA
Promotion with several cities: Give away tea, encourage acts of kindness & social media interaction Photos © Getty Images

71. BURGER KING
Sponsored charging station on event grounds

72. TIME WARNER CABLE
Internet sponsor on event grounds. People attending fairs love this!

73. 3
Measureable Results
PROVIDE
You Must

74. Sponsors like NUMBERS

75. The best way to show sponsor return on investment the web is
GOOGLE ANALYTICS

76. SPONSORS?
What should I show

77. TOTAL VISITS

78. AUDIENCE OVERVIEW
AUDIENCE>OVERVIEW

79. VISITS ON SPONSOR/EVENT PAGE

80. CONTENT DRILLDOWN
BEHAVIOR>SITE CONTENT>CONTENT DRILLDOWN

81. MAGIC
The
# of visits

82. IT VARIES
•Don’t be discouraged!
•Many reasons people partner with you. THE WORST THING TO DO IS TO SAY I CAN’T!

83. TOTAL TIME ON SITE & PAGES

84. ENGAGEMENT
AUDIENCE>BEHAVIOR>ENGAGEMENT

85. OFFSET
High engagement can
low visits

86. CLICKS PER SPONSOR LOGO

87. CLICKS PER SPONSOR LOGO
BEHAVIOR>EVENTS>OVERVIEW>EVENT LABEL http://doteduguru.com/id7229-idiots-guide-to-event-tracking.html

88. PER FACEBOOK POST
Send these stats to a sponsor after you post about them!

89. PER TWEET
•You can now view analytics from your twitter account!
•Go to http://analytics.twitter.com/
•It’s going to say “Advertise on Twitter” (Since you’re smart, you will know it’s more than that now!)

91. 1
2
3
PROVIDE
PREPARE
PACKAGE
THREE P’s OF SPONSORSHIP
REVIEW

92. FREE ONLINE MARKETING TIPS
Website www.saffireevents.com The Amplifier www.saffireevents.com/podcast Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio
Questions?

93. CASSIE ROBERTS
info@saffireevents.com
@SaffireEvents
www.saffireevents.com