Don't let a crash knock

1. Don’t Let A Crash Knock Your
Confidence

2. WHEN THE CHINESE STOCK MARKET CRASHED IN
AUGUST 2015…
…the rest of the financial world flew into a
state of panic.

3. …that the UK is to enjoy ‘decent quarterly
GDP growth.’
But you have probably heard less about
the CBI’s prediction…

4. The Chinese stock market crash and the subsequent worldwide
reaction on stock markets…
…is a classic example of emotion overriding reality

5. Perception vs. Reality
How can we influence confidence on a micro level?
It’s a great lesson for business generally.

6. Project the image you want
• Don’t focus on the negatives.
• Look to the future.
• Support and encourage fellow
businesses.

7. Project the image you want
• Project a confident and in
control image.
• Spread your positivity to your
staff, other businesses and your
customers.
• People will want to work with
you if you believe in your
business.

8. Project the image you want
• During tough financial times, businesses need
to stick together, even if this is just by offering a
little moral support.
• Business confidence is contagious, but so is
negativity – make sure you’re spreading the
right one!

9. Have faith in what you do
• As business owners, we know:
- our strengths
- our USP
- what makes our customers tick
• We need to remember that in the face of
adversity.

10. Have faith in what you do
• How can customers feel confident in your
services or products if you’re not?

11. @SafarazAli
Do you have the confidence to remain positive?