Leading innovation presentation

1. Luggage with GPS Tracker
Deependra
Ojha
Manisa K.C
Sadikchya
Acharya
Rekha
Shrestha

2. INNOVATION
 Innovation is creating something entirely new by
adding the value.

3. Background
 There are lots of incident where luggage is
misplaced, exchanged or lost during travelling. (esp.
airport)
 Nepal is a country with large number of people
working abroad ( 1500-2000 approx.)
 These people are mainly from low class or middle
class.
 There is also high number of Nepali student studying
in foreign country.

4. Background
 Luggage contains their
hard work for many
years and it is valuable
for them.
 Loss or misplacement of
their luggage can occur

5. New Business Idea
 Our idea is inspired by the quote “Prevention Is
Better Than Cure”

6.  Our product is to address this issue.
 With the GPS Tracking system that can be
monitored by simple smartphone, it will help them
to find their lost luggage.
 It also consists in build beeping system
 Simple and efficient way to track bag
 Cost is not a problem
 For e.g. 142 passenger bags were lost in airport

7. Technical aspect
 Technically its not too
difficult.
 We have to fit GPS
tracking device inside the
bag.
 GPS tracking can be
purshased from ebay
whose cost starts from
11.95$.
 It ranges from 1000-
2000 Nrs

8. Why Innovative Idea?
 It holds the emotional
aspect of the
consumer as
 It helps user to travel
without any stress
 It provides greater
security
 It targets the middle
and low level income
group

9. Potential market
 It is tough to find the luggage in the crowd and
searching for it takes a long time.
 Since no of people working and studying
abroad is rapidly increasing its market will rise
as soon as it gets attention.
 People traveling for business purpose will also
be attracted.
 Carrying special documents will be safer from
now.

10. Target Group
 To those who are going to golf countries with
working visa.(1500)approx.
 All the travelers inside or outside the country.
 All the students, parents, Teachers who are carrying
special document or a valuable item.
 For e.g. carrying a jeweler or a academics documents
in a bus, question paper for the universities e.t.c

11. Competitors
 There is no direct competition from Nepali
company for the gps tracking.
 Main competitors are foreign laugage companies
such as Samsonite, American tourister and
Apple is trying to enter the market.
 Smart luggage companies
 Key companies

12. Strength Weakness
 Innovate and
addresses growing
issue among travelers
 Secure the documents
and other valuable
items
 Provide safety of the
luggage.
 It is little expensive
than other luggage Keys
 It may face resistance
at first.
 Difficult to use by
layman at first
 Technical errors might
occur sometimes
SWOT Analysis

13. Oppurtunity Threat
 growing market and
lack of competitors
 Growing needs of of
consumers.
 It’s a necessity for now
rather than wish list
product.
 Safety of goods
 Threat can be from
those foreign company
which are well
established with good
brand name
 Key companies and
other substitutes.
 .
SWOT Analysis

14. Thank You!