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PackMe2

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PackMe2

  1. 1. Visual Packing and Repacking Excellent UX Let the technology work for you (IoT)
  2. 2.   I started my 5 month trip to Asia and on the plane i realized i forgot something. The universal plug.  Damn, annoying.  How can I avoid this in the future? Story (1)
  3. 3.   Well, I didn’t make a list. I am not that person. No check- lists.  If you have list persons and non list persons i am a non list person. That is to say, i pile, a list of some sort, let’s call it a 3D list. So, actually i am also a list person (i just don’t admit it). And i also have a calendar (chronological list)  So, what could aid me in not forgetting to take something with me, without making a list? Story (2)
  4. 4.   List making:  Paper  Apps  Piling How do people pack?
  5. 5.   PACKING PRO  http://www.quinnscape.com/PackingPro.asp  http://dailyappshow.com/packing-pro-maker- quinnscape-celebrates-5th-year-on-the-app-store  http://www.macworld.com/article/1161856/packing_pr o_for_iphone_and_ipad.html  http://ipadcto.com/2011/01/19/packing-pro-chosen-as- finalist-in-2010-best-app-ever-competition/  Others: Stow, Triplist, Mammut,....  Listmakers, to do apps, note-apps like CLEAR, evernote, Apps: What is on the market?
  6. 6.   Sharing  Backing up  Exporting  Default lists  Shared list making Existing key differentiators
  7. 7.   For Ipad: visual (for on the go packing/repacking), finding your stuff!  Better UX for smartphone, like CLEAR  Using strenghts of different platforms. Better UX!  Packing more then one suitcase. Ex mothers, campers. Added in 2013 PackMe Key differentiators
  8. 8.   Granularity => more detailed info = free app  Photo recognition of items by iphone  A scan by iphone  Internet of things:  rfid for items  Suitcase registers whats been put in  And the packing list gets automatically generated  Google Glass?  Differentiate on Target Group PackMe Key differentiators +
  9. 9.   Airlines: weight of filled suitcase  Connect with weather app PackMe Key differentiators external
  10. 10.   Suitcase/Backpack makers  who uses our product  In what way do they use it?  Can we give better advice for buying a suitcase  Retail => FCMG (soap, cosmetics)  Clothes, Fashion PackMe Key differentiators external +
  11. 11.   Aid people in daily tasks  Minimize brain usage  Aid memory function  An organizational/To Do app based on location From Packing List => Packing Assistant Product Vision
  12. 12.   Not forgetting  Better organization  Faster Packing  More and more without effort, let the technology work for you Value proposition
  13. 13.   Paying app  Selling e-mail lists of travellers beheavior  To suitcase/backpack makers  To fcmg  To fashion/clothes industry  In app Advertizing  Making of branded apps? Tripadvisor, Expedia  Reselling platform to touroperators like Jetair, Thomas Cook? Revenue streams
  14. 14.   PAYING  For more anonymous use  Pay per use? (time based ex 1 month, per list,....)  Flat fee?  FREE  Giving the brands of what is in the suitcase  In steps  Every use => naming one/few piece(s) more  Giving the suitcase brand Monetization
  15. 15.   Conference dwellers  Corporate people  Backpackers  Tourists  Children  Mothers/Families  Campers  Professionel trip organizers Customer Segments
  16. 16.   Billboards in Airline hubs, like Singapore  Trip organizers, like for 2/3 day trekking trip or the organized vacation chains  Other travellers, like using a backpacker to do word of mouth advertizing (cheap & very effective) Advertizing channels
  17. 17.   Manufactorers of suitcases/backpacks  Travel agencies like Jetair, Thomas Cook  Smaller tour agencies  (Guesthouses, hotels)  Booking websites like Booking, Expedia, Tripadvisor  Retail: fashion, clothes, fcmg  Carmakers  Promoters of regions/countries like Vlaanderen Vakantieland  Airlines Key Partners
  18. 18.   App cost  Support cost  Infastructure cost  Sales/Advertizing  Cost of Apple shop Cost Structure
  19. 19.   Cost per user?  Incremental costs?  Market size?  Market share?  Network effects?  Viral effects? Cost Questions?
  20. 20.   Money from founders  Early seeds like iMinds? Funding?
  21. 21.   MVP  Make the app  Wireframes  Choose channel(s) to start  Talking with possible partners Key Activities
  22. 22.   900 000 ios – 650 000 (2012) – 425 000 (2011)  375 000 ipad – 225 000 (2012) – 90 000 (2011)  575 milj itunes customer accounts  5 milj dollar (2012) – 2,5 mil dollar (2011) – 1,5 milj dollar (2010)  80% revenue off apps are games!  10% sell more then 100 000  Bron: Techcrunch (10 jun 2013) APPS: downloads – revenue

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