It is new idea generation which develop the Universal GPS tracking device which can be modulated and use in all occasion. This study consist of new idea generation, competitor analysis, SWOT, Product Feasibility , Market Feasibility , Operation Feasibility , Financial Feasibility, Form Design, Prototyping and Marketing . It was developed by Dr Kyi Tha Htun, Dr Phyo Zay Oo, Lin Thein Naing, Wai Toe Kyaw, Aye Sandar Win, Khin Sandi Lin and Su Su Tin Win.

1. Universal GPS Tracking Device
Dr. Kyi Tha Tun
Dr. Phyo Zay Oo
Lin Thein Naing
Wai Toe Kyaw
Su Su Tin Win
Aye Sandar Win
Khin Sandi Linn

2. 21.8
million
bags mishandling per
year all over the
world
797500
Average missing
children per year in
U.S
60 %
of people are lying
at least once
during a 10-minute
conversation
6
lies per day Man
told to their
partner, boss, or
colleagues
3
lies per day
Women told to
their partner,
boss, or
colleagues

3. Problems in the Market

4. The Answer is GPS TRACKER!!!!

5. Current GPS Tracking Device
u Very Specific design to target specific market segment
u Have to buy separately for each occasions
i.e. GPS Tracker for car , GPS tracker for babies, GPS tracker for Senile people

6. Benchmarking
of the existing competitors
Brand Retail Price Tracking Activity Battery life Compactable Warranty Software
Electro Flip GPS
tracker
129.99 $
- Uses Cellular and GPS
Technology
- Multiple Tracking Modes
- Motion Activated
- 6 day standby Battery - Windows/Mac OS - No clear info
- Google Map link
- No software
required
Spy Tec
STI-GL300
129.95 $
- Tracks activity up to a
year
- USA Chip
- 2 week battery
- Tablet
- Mobile Phone
- PC
- 1 full year of Historical
Data Saved to Cloud
Mac/PC
- From computer
- Tablet
- Mobile phone
- Spy-Fee GPS
Platform
- Geo-Fencing
Amber Alert 129.99 $
- Cellular Voice,AT&T
- GPS that uses 3G
Network
- Voice-to-Voice & Panic
button
- Up to 42 hours
- Smart phone
application and
web portal
- one-year warranty that
protects you against
manufacturing defects
- Vehicle
- Rental Service
- Car lost
Our Product EST 120 $
- Save to cloud
technology (data
security)
- GPS Tech
- Time & Position
- Higher battery life
- Using multi-
platform
including mobile
- one year warranty
- Google Map
- Web based
technology
- Platform
independent

7. New Idea Generation
u Potable GPS tracking Device which can be used in various occasions such as
- Babies & Senile People
- Vehicles for both Personnel and Company Usage
- Precious things
- Handbags , Backpacks or Luggage

9. Product Concept
u Universal Multi-purpose GPS tracking device
with modular deigns
u One Modular GPS Tracking device which can be adopt and fitted in various accessory such as
u silicone wristband for baby,
u silicone wristband for senile ,
u dock for cars ,
u keychain dock for luggage or bags

10. Market Feasibility Study
u Focus group (class room groups)
u Their Concerns…...
u To know the whereabouts of their potentially playful partners
u To track the business logistics & goods
u To prevent the lost of their luggage, bags and personal belonging during travel or transit
u To monitor their children and senile relatives
Strong Point Weak Point
• High Tracking Activities to ensure the
security
• Privacy Issue
• Easy to carry or put it in anywhere
• One module for every occasions

11. Operation Feasibility Study
u Technology Use :
u Global Positioning System (GPS) Technology which is already widely use in various
products
u Cloud Technology which is now widely available in mobile and PC platform
Operationally feasible because all the technology required is available in the
market

12. Financial Feasibility
u Estimated Production Cost : GPS Chip : 25 USD
: Battery : 20 USD
: Casing : 5 USD
: Cloud Storage: 10 USD/month
Total : 60 USD
u Estimated Retail Price : 120 USD
u Financial Feasible because the retail price of most of the competitors in
market are same or higher than our retail price

13. Form Design

14. Form Design – Modular Combination

15. Form Design – Modular Combination

16. Functional Design
u Reliability
u Best quality GPS Chip
u High grade craftsmanship
u Robust design – Shock Resist, Water Resist, Dust Resist
u Minimal user input to prevent unnecessary malfunctioning
u Maintainability
u 1 year parts & service warranty
u Plan to establish customer support center nation-wide
u Plan to establish customer call center & online support center
u Usability
u Very easy to use
u Plug & Play configuration with minimal setting
u “ One Button ” interface with real-time on-off alert
u Just log-in into our website to track the real-time location

17. Conclusion
u Easy To Use
u High Tracking Activity
u Robust Design – Shock Resist , Water Resist, Dust Resist
u One Device To Use Every Occasion

18. Thanks You For Your Time!!!

19. Reference Links
u http://www.amazon.com/Spy-Tec-STI_GL300-Partable-Tracker/dp/B00JG8KCLO
u http://gps-tracker-review.toptenreviews.com/amber-alert-gps-review-html
u http://www.amozon.com/xc-source-real
u According in a study by the U.S. Department of Justice, an average of 797,500 children are reported missing every year. ( ABC news)
u Airlines last year mishandled 21.8 million bags ( The Wall Street Journal)
u 60 % Percent of people are lying at least once during a 10-minute conversation ( http://www.statisticbrain.com/lying-statistics )
u Men Tell Average 6 lies per day to their partner, boss, or colleagues ( http://www.statisticbrain.com/lying-statistics )
u Women Tell Average 3 lies per day to their partner, boss, or colleagues ( http://www.statisticbrain.com/lying-statistics )