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1
A unique product from the house of ITC
2
About
Products
TurnoverEstablished
Shampoo
Conditioners
Bathing bars
Shower gels
3
Segmentation
Demographic
Age Sex Level
Behavioural
Usage Need
Targeting
4
YOUTH
Positioning
5
Beautiful you Today and Tomorrow
Natural ingredients and Science
Gel bar , generally used by women for personal use
Tagline
Blend
Usage
Personal soap
Family soap
6
High
Moisturising
Low
Moisturising
7
Thank You
Sachin Chaudhary
PGDM2

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