good stuff

2. Goal: Using Digital Media to Drive
Membership of Fun Club

3. Content and Context
• Content is king
• Ads that feel more like content will
perform extremely well
– Example
• Ad placement is key to success

4. Ad Formats
• Text ads
• Static
• Flash
• HTML 5
• Rich Media

5. Rocketfuel.com

6. In Context to Content

7. A Direct Link
• Banner ads can be a direct link from
marketers to consumers

8. Relevant Display Opportunites
• Vertical Network/Gaming Sites
– IGN, Joystiq, ElectronicArts, GameSpot,
MocoSpace, AddictingGames, Games, Tylted,
RealArcade, Pogo

9. Relevant Display Opportunities

10. Relevant Display Opportunity
• Relevant Partnerships
– Example: City of of Louisville online Derby
• Retargeting – not necessarily in context

11. Social Media

12. Opportunities
• Using social to not only communicate to
consumers but also advertise
• Most opportunity = FB and Twitter
• Large impact, little cost, HUGE opportunity

13. Facebook

14. Facebook ads
• Ads should be generated by objective

15. Facebook Targeting

16. Facebook Custom Audiences
• Facebook ad
targeting
established by
your info - emails
• Allows you to
target people you
already know are
you customers

17. Twitter

18. Twitter Ads
• Ads by objective
– Promoted Tweets
– Promoted Account
– Other objectives in Beta testing
• On average, $1 per acquisition

19. Targeting

20. Twitter Remarketing ads

21. Overall Best Practices
• Be where your audience is
• Be relevant
• Be fresh
• Be engaging
• Be opportunistic