Dissertation Kumbh Mela 2019

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Dissertation Report
Scope and Impacts of
“Kumbh Mela 2019, Prayagraj”
Submitted To: - Submitted By:-
Prof. Sunil K Kabia Satyendr K Chaudhary
Head of Department MBA (Tourism)
ITHM, BU Jhansi Roll No. 171195097019

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Certificate
This is to certify that Satyendr K Chaudhary is a bona fide student of MBA
(Tourism) has successfully completed the dissertation on the below mentioned
topic “Scope and Impactsof KumbhMela 2019, Prayagraj” under the
supervision of Mr. Ayush Saxena during the year 2018- 2019 for partial
fulfilment of the Degree Programme.
Prof. Sunil K Kabia Mr. Ayush Saxena
Director– ITHM ( Supervisor)

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Acknowledgement
I owe my deep gratitude to Prof. SunilKabia (Head of Department, ITHM,
Jhansi). He not only motivated me during the study program but also groomed
me for my professional career.
I owe my thanks to Mr. Ayush Saxena, under whose supervision my
dissertation has been completed and his valuable and keen interest in this work
has been a great source of inspiration for me.
I also want to thank my subject and class in charge Dr. SanjayNibhoria who
supervised me on my work on daily basis and meticulously guided me in this
work. He also enriched my work and his knowledge skill resulted in
appreciation of my work.
I am also grateful to the professorsofITHM who helped me in preparing this
report successfulby providing all the necessary notes and suggestion.
I also want to thank my batch mates for encouraging me. I would also like to
thank my parents for their kind support.
Satyendr Kumar Chaudhary
MBA (Tourism) 4th
Semester
Institute of Tourism and Hotel Management
Roll No. 171195097019
Contents
INTRODUCTION............................................................................................................................ 5

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About Bundelkhand University Jhansi ........................................................................................ 5
Mission.................................................................................................................................5
Vision...................................................................................................................................5
Institute of Tourism and Hotel Management- ITHM....................................................................5
Kumbh Mela 2019..................................................................................................................... 6
The specific features of Kumbh..................................................................................................8
RESEARCH METHODOLOGY...........................................................................................................9
RESEARCH OBJECTIVE –............................................................................................................. 9
SCOPE OF THE RESEARCH – .......................................................................................................9
RESEARCH AREA AND IT’S SIGNIFICANCE.................................................................................... 11
IMPORTANCE OF PRAYAGRAJ.................................................................................................. 11
KUMBH MELA—PRAYAGRAJ.................................................................................................... 12
ASTROLOGICAL SIGNIFICANCE................................................................................................. 13
The Sadhus at the Kumbh Mela............................................................................................... 14
Nagas................................................................................................................................. 14
Urdhwavahurs..................................................................................................................... 14
Parivajakas.......................................................................................................................... 14
Shirshasinse........................................................................................................................ 14
Kalpvasis............................................................................................................................. 14
Activities During Mela............................................................................................................. 14
Kumbh Mahaparv Prayagraj 2019 – Holy Dip Dates(Proposed Snaan Dates).................................. 15
PROBLEMS AND ISSUES ENCOUNTER........................................................................................... 16
Kumbh Mela- 2019, Prayagraj attempt Guinness World Record (GWR)......................................... 18
Longest parade of Buses - 28 Feb 2019..................................................................................... 18
Most contributions to a hand print painting in 8 hours - 01 March 2019.................................... 19
Most people sweeping the floor (multiple venues) - 02 March 2019 .......................................... 20
BUSINESS WORTH OF KUMBH MELA 2019 ................................................................................... 21
OPPORTUNITIES FOR CORPORATE MARKET IN KUMBH MELA 2019- .......................................... 21
RECOMMENDATIONS ................................................................................................................. 23
CONCLUSION.............................................................................................................................. 25
Bibliography............................................................................................................................... 26

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INTRODUCTION
About BundelkhandUniversityJhansi
This seat of higher learning came into existence on August 26, 1975, vide
Government of Uttar Pradesh Notification No. 10/15-60/74 under the provision
of the U.P. Universities Act. However, though belonging to the younger
generation of the Indian Universities, the Bundelkhand University has fast
transformed into a University of excellence offering opportunities to the
aspiring youths to pursue higher education.
However, though belonging to the younger generation of the Indian
Universities, the Bundelkhand University has fast transformed into a University
of excellence offering opportunities to the aspiring youths to pursue higher
education, applied research and Professional training according to their aptitude
and potential.
Mission
To impart quality vocational and scientific education through basic and applied
research, to improve the quality and value of human irrespective of gender,
caste, nationality and religion
Vision
The University aims to become a world-class institution by tapping human
potential to lead the country in changing national, regional and global scenario.
Institute of Tourism and Hotel Management- ITHM
Perceiving the significance of professionally trained people in the judicious
exploitation of country’s ordinary tourismagnetism and the underlying
opportunities for the potential professionals in entrepreneurial, service,
academic and research sectors of the fast growing Travel & Hospitality Industry
The Institute of Tourism and Hotel Management sanctioned by the Govt. of
Uttar Pradesh in the year 1996, could become functional only in 1999.

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The ITHM is credited to be the only academic centre in the country to offer full-
fledged study programmes on both Tourism and Hotel Management at
Bachelors, Masters and Doctoral levels. It has an ideally conceived beautiful
three-storey building with provisions of requisite training areas including
advanced / basic / intermediate / quantity kitchens, laundry, training restaurant
student dining hall, guest rooms, cloak room, central stores, front office, library,
computer room, travel desk, lecture theaters and multiple classrooms. The
young and dynamic faculty of the Institute is firmly determined to transform it
into a center of excellence and a perennial trendsetter in its chosen field. Due
care has been taken in developing the curriculum of the above study programs,
so that the students are groomed in totality, in terms of theory and practice
along side communication skills, analytical ability, leadership qualities and
planning acumen etc. Provision of intensive on-the-job training, field
interpretation, group discussion seminars, surprise tests ,dissertation and field
trip / training / project reports are the integral part of the course curriculum of
each program offered by the Institute. Resource persons from the university and
academia are regularly invited for deliberations on applied themes of Tourism
& Hotel Management. Likewise, organization of inter events including
seminars, Symposia and workshops on Tourism and Hospitality Management is
taken as an essential part of the academic schedule. Graduates of the Institute of
Tourism and Hotel Management must have the knowledge, skill, motivation and
experience to move directly in to hotel and tourism management positions
anywhere in the world, is the key word for the ITHM family.
Kumbh Mela 2019
Kumbh is the great bathing festival of Prayagraj. It is celebrated in a cycle of
twelve years when the Sun is in Capricorn and Jupiter is in Taurus. at the
confluence of the Ganga, Yamuna, and the mythical Sarasvati in Uttar Pradesh.
Each site’s celebration is based on a distinct set of astrological positions of the
Sun, the Moon, and the Jupiter. The celebrations occur at the exact moment when
these positions are fully occupied, as it is considered to be the holiest time in
Hinduism. The Kumbh Mela is an event that intrinsically encapsulates the
science of astronomy, astrology, spirituality, ritualistic traditions, and socio-
cultural customs and practices, making it extremely rich in knowledge.

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According to the Puranas, the legendary churning of the ocean by the gods
(Devas) and demons (Danavas) yielded, amongst other things, a jar (Kumbha)
full of nectar (Amrita). Gods did not like to share it with demons. At the
instance of Indra, the master of gods, his son Jayanta tried to run away with the
jar and was naturally followed by some of the demons.
During the struggle for its possession lasting over twelve days in the heaven, a
few drops of the nectar dropped at the four places, corresponding with
Haridwar, Prayag, Ujjain and Nasik on the earth. The Drops of nectar were well
received by the holy rivers at these places. It is to commemorate the sprinkling
of ambrosia into the sacred waters of Shipra that the Simhastha festival is
celebrated at Ujjain. Festival at the other three places are known by the more
popular name Kumbha The cycle of twelve Years is common to all the four
places. As the struggle for the possession of the nectar-jar (Amrita-Kumbha)
lasted for twelve days in the heaven, the corresponding period turned out to be
twelve years on the earth, for the human beings.
Different planetary positions, like the crossing of Jupitar into Leo sign and
certain other conjunctions for the fair at Ujjain, are noted for the kumbha-fair at
these other places also. Besides being a city of remarkable cultural traditions,
Ujjain is cited among the seven cities of sacred merit in India. Mahakaleshwar
temple and the holy shipra have always attracted countless people to visit Ujjain
through out the ages. The crowd of pilgrims and saints of various sects running
into millions during the Kumbh presents a picture of mini India at Prayagraj and
one can well visualise here, as to what invisible forces bind this great Nation
together.
It finds mention in the Hindu mythological tale of churning of the cosmic ocean
by the gods and the demons, with Vasuki, the serpent as the rope. It is believed
that the ocean bed first yielded fourteen gems, then Lakshmi, the goddess of
wealth, and finally the coveted vessel of Nectar. In the wild scramble for
immortality, with the demons chasing the Gods across the skies, a few drops of
the Nectar spilt from the vessel and fell at Haridwar, Nasik, Prayag, and Ujjain.
Therefore, the Kumbh Parva is celebrated at the interval of every twelve years
at these places.

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The specific features of Kumbh
 The month of Magh.
 The bright fortnight
 The full moon day (Purnima)
 The sun in the arise (MakarRasi)
 The brihaspati (Jupiter) in Taurus.
 The moon in the Capricorn.
 The vyatipata yoga
 The pious Moon day
 The holy Kshetra of Prayagraj.
On the occasion of this pious Parva lakhs of pilgrims from India and abroad
take bath here and exhibit their religious faith. The most peculiar feature is the
procession of the seers and sages moving towards the Triveni Sangam for the
holy dip. These religious leaders stay in Prayagraj during the whole Kumbh
period and take bath on specific bath-days with freat faith and enthusiasm with
their sectorial banners (Nisanas).
During the Kumbh Mela every pilgrim after taking the bath visits the temple
and humbly bows down before the Lord. The sight of the temple is very
enchanting and rarely seen on that occasion. The law and order situations are
well-planned and very alert then. The whole atmosphere echoes with the Har
Har Gange.....

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RESEARCH METHODOLOGY
This paper is based upon Content Analysis and review of literature
and secondary data collected from various websites, journals,
magazines, newspapers and reference books. Literature review has
shown prior research work done in this area.
RESEARCH OBJECTIVE –
The main objective of the research is to analyze the social and
economic aspect of the Kumbh Mela 2019, held at Allahabad, from
the point of view of pilgrims as well as institution. And also, it is
voluntary to measure the satisfaction level of the pilgrims towards the
facilities and arrangements made by the government.
SCOPE OF THE RESEARCH –
The Kumbh Mela is considered as the biggest gathering of humans at
a time on the planet. It was given an authorization of a district for 2
months period. The estimated worth of Kumbh Mela 2019 was 4200
crore Rupees, creating around 8.5 lakhs jobs, and therefore justifying
the scope of the study. Therefore, there was a vast scope to study the
social and economic aspects of the demography, which was actually
attracting the researchers from all over the world.
Prayagraj earlier known as Allahabad is a sacred town situated on the
banks of the river Ganga & Yamuna. It is about 200 km from Uttar
Pradesh (India) State capital Lucknow. In the Last Maha Kumbh 2013
approximate 100 million pilgrims, making it the largest temporary

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gathering of people in the world at that time. A temporary city
covering an area larger than Athens was set up to accommodate the
crowds. Sunday, 10th February was considered the most auspicious
day, and 30 million people descended to Allahabad to bathe at
the confluence of the Yamuna and the Ganges rivers, which the
faithful believe purify their souls and lead them to salvation. Kumbh
in accordance with the astrological cycles, takes place every twelve
years. Pilgrims of every origin and background congregate for this
festival. The millions of pilgrims will be there not only to bathe but
also to watch, and sometimes to participate in grand processions,
religious conferences, and initiation ceremonies, while worshipping at
the hundreds of shrines at the site and seeking blessings from the tens
of thousands of holy saints and sages.
Therefore, through previous researches and collection of data
several points regarding issues, recommendations and areas to be
focused have been verified and is mentioned in our Research
Content.

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RESEARCH AREA AND IT’S SIGNIFICANCE
IMPORTANCE OFPRAYAGRAJ
Kumbh Mela is a mass Hindu pilgrimage of faith in which Hindus gather to
bathe in a sacred river. It is the world's largest religious gathering. It is held
every third year at one of the four places by rotation: Haridwar, Allahabad
(Prayag), Nasik and Ujjain. Thus the Kumbh Mela is held at each of these four
places every twelfth year. Ardh ("Half") KumbhMela is held at only two places,
Haridwar and Allahabad, every sixth year. The rivers at these four places are:
the Ganges at Haridwar, the confluence (Sangam) of the Ganges and the
Yamuna and the mythical Saraswati at Allahabad, the Godawar at Nasik, and
the Shipra at Ujjain.
Kumbh means a pitcher and Mela means fair in Hindi. The pilgrimage is held
for about one and a half months at each of these four places where it is believed
in Hinduism that drops of nectar fell from the Kumbh carried by gods after the
sea was churned. The festival is billed as the "world's largest congregation of
religious pilgrims". number of There is no scientific method of ascertaining
the pilgrims, and the estimates of the number of pilgrims bathing on the
most auspicious day may vary; approximately 100 million people attended the
last MahaKumbhMela 2013 at Allahabad.
MauniAmavasya traditionally attracted the largest crowds at the Kumbhmela,
held from 14 January 2013 to 10 March 2013 in Allahabad.10 February 2013
was the biggest bathing day with 13 Akharas taken bath to sangam, and
probably the largest human gathering on a single day. Over 45 million devotees
and aesthetics took holy dip on the occasion of MauniAmavasya.

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KUMBH MELA—PRAYAGRAJ
Kumbh The celebration of KumbhMela takes place at the four sacred places as
per the position of Sun and Jupiter in different zodiac signs Pilgrims to the
Kumbh Mela come from all sections of the religion ranging from Sadhus (saints)
and Naga Sadhus who practice ‘sadhana’ and keenly follow a strict path of
spiritual discipline, to Hermits who leave their seclusion and come to visit the
civilization only during the Kumbh Mela, to seekers of spirituality, and to
common people practicing Hinduism.
During the Kumbh Mela, a number of ceremonies take place; the traditional
procession of Akharas called ‘Peshwai’ on elephant backs, horses and chariots,
the shining swords and rituals of Naga Sadhus during ‘Shahi Snaan’, and many
other cultural activities that attract millions of pilgrims to attend the Kumbh
Mela.
On the occasion of KumbhMela the divinity and spiritual aroma of Ujjain
meets its highest peak when millions of pilgrims take dips and worship sacred
River Shipra. Sages and devotees from every nook and corner attend the
religious ceremony of Kumbh Mela to attain salvation and libration from
the vicious cycle of birth-death-rebirth.
According The commemoration of Mela at Prayagraj is known as 'KumbhMela'
in which the unique combination of divinity and purity is experienced when the
crowd of ash-dubbed sages, priests, devotees gets fused together with the
roaring of elephants and camels. People who witness the spiritual fest feel good
fortune by their side and sense positive aroma purifying their souls and
thoughts. Major attraction of this festival is 'ShahiSnan' (royal bath)which
takes place on predetermined dates varying every year. It is believed that
those who take royal bath at confluences of Ganga & Yamuna River on the
occasion of KumbhMela wash their sins of all previous births. The devotees
consider it as an opportunity to get them revived from the never ending birth
cycle.

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ASTROLOGICAL SIGNIFICANCE
KumbhMela is held at each of the four places namely Haridwar, Allahabad
(Prayag), senergy travels all around the place during this holy event. It’s a social
harmony where you get to see many saints and sadhakas gathering at one place.
This event even gives you the chance of seeking the blessings of these pious
saints.
The position of the Sun, Moon and Jupiter in different zodiac signs determines
the location of the Kumbh in each of these places.
Kumbh in Haridwar : When the Sun is in the zodiac sign Aries and Jupiter is
in Aquarius it is held in Haridwar.
Kumbh in Prayag : When the Sun is in Capricorn and Jupiter is in Taurus, it is
held in Allahabad (Prayag).
Kumbh in Nasik : When Jupiter enters the zodiac sign Leo it is held in Nasik.
It is also held in Nasik, when Jupiter, Sun and Moon enter the zodiac sign
Cancer on Amavasya.
Kumbh in Ujjain : Ujjain, one of the most sacred places in India, is located on
the banks of the sacred river Kshipra in the western region of Madhya Pradesh.
Kumbh in Ujjain is held when a rare configuration of planets takes place which
happens once in 12 years. When the Sun is in the zodiac sign Aries and Jupiter
in the zodiac Leo, it is held in Ujjain. Considering its relevance to the zodiac
‘Leo’ meaning ‘Simha’ in Sanskrit, the Kumbh is also referred to as
‘SimhasthKumbh’.
It is the great bathing festival which sees lakhs of devotees coming together
from across the world to celebrate this month long congregation. The
ceremonial bathing takes place in the holy River Kshipra on the full moon day
of Chaitra month and continues in different intervals during the entire month of
Vaishakh, culminating on the tenth full moon day.

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The Sadhus at the Kumbh Mela
The sadhus and other holy men are an integral part of the Kumbh Mela.
Pilgrims who attend the Kumbh Mela come to see and listen to these holy
MEN, in order to gain spiritual enlightenment.
There are various types of sadhus:
Nagas — Naked sadhus who smear their bodies with ash and have long matted
hair.Constant exposure to the weather makes them resistant to temperature
extremes. Their eyes are bloodshot from constantly smoking charas (marijuana),
which they believe aids enlightenment.
Urdhwavahurs — who have emaciated bodies from rigid spiritual practices.
Parivajakas — who have taken a vow of silence.
Shirshasinse — who remain standing, sleep with their heads resting on a
vertical pole, and meditate standing on their heads.
Kalpvasis — who remain by the river banks and devote their time to
meditating, performing rituals, and bathing numerous times a day.
Activities During Mela
If you go by the Hindu mythologies, then this is the only time and place in the
world where you can unburden your sins and achieve ‘Nirvana’ from the
vicious cycle of birth and re birth. Take dips in the holy water of Ganges that is
said to wash away all the sins of a person. Light a Diya and make a wish, they
do come true.
To live among the Sadhus, who have dedicated their entire lives in meditation
and fulfilling spiritual deeds is indeed a unique experience of life. In Haridwar
there are many such Ashrams where tourists can stay to enjoy the life of a saint
besides indulging into various Yoga and Meditation regimes.
Taking dip in a day, attending yoga classes, listening to the divine lectures and
participating in the cultural programmes are just a few of the activities that one
can enjoy during the famous Kumbh Mela.

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Kumbh Mahaparv Prayagraj 2019 – Holy Dip Dates
(Proposed Snaan Dates)
MakarSankranti - 15 January 2019
This day marks the entry of Sun in its next astronomicalpositionas per the Hindu
calendar. This day marks the beginning of donations at Kumbh Mela.
PaushPurnima – 21 January 2019
PaushPoornima is the 15th dayin the month of Shukla Pakshofthe Hindu
calendar month Paush. Poornimasignifies the rise ofthe full moon. TheKumbh
Mela’s unofficial beginning is marked by this day. This day also marks the
beginning of Kalpvasa.
Mauni Amavasya – 04 February 2019
It is widely believed that on this date the planetary positions are mostfavorable
for bathing in the holy river. On this day, RishabhDev, considered as thefirst
sage brokehis long vow of silence and bathed in the holy waters at Sangam. The
maximum number of pilgrims are found in the mela on this day.
BasantPanchami – 10 February 2019
This day is indicative of the changing of seasonsand marks the arrival of Goddess
of Knowledge Saraswati as per Hindu Mythology. Kalpavasis wear yellow
colored clothes this day to mark the importanceof Basant Panchami.
Maghi Purnima - 19 February 2019
This day is known forits associationwith the worship ofGuru Brahaspati and the
belief that Hindu god Gandharvatravels from the heavens to Sangam. This day
sees a surge in pilgrims at the holy ghats owing to the belief that they will be
guided to heaven in their humanly form.
Mahashivratri – 04 March 2019
This day is symbolic ofthe last holy bath of the Kalpvasis and is directly related
to Lord Shankar. As per mythology, this dayis awaited in the heavens as well.

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PROBLEMS AND ISSUES ENCOUNTER
1. Solid waste management -In this large conglomeration of people
from different parts of the world, gathered at one place and perform many
rituals, they offers garland other materials for worshipping the river but the
offerings remained in the water for fairly long period of time the water is
further polluted by the flow of untreated water inside the river. Central as
well as local govt. should take some major actions to manage the solid waste
material in the particular area.
2. Accommodation for public - Big companies takes the tender for
the preparation of accommodation units and provide the shelter for 30
million pilgrims.
3. Major incidents – whatever be the size of population visiting mela, it
is expected that there are zero deaths & no incidents that result in human life
loss, property loss etc. But despite of having all the safety measures for the
pilgrims there may be the chance of such incidents like stampede at the place
due to any reason which may cause human life loss.
4. Electricity and fire – There may be few isolated incidents which can
take place due to inappropriate management system for electricity and fire.
Govt. Should use copper wire instead of aluminium wire to minimize the
chances for short circuit& short falls, there can be many fire incidents due to
mishandling of the LPG cylinders also.
5. Fraud practices – Many guides and pujaris take extra money from the
tourists or from pilgrims who actually are the firm believer of the God, they
misguide them on the name of god and on many such rituals practices.
6. Risk assessment – Based on the hazards identified a proper risk
assessment should be carried out based on demographic, environmental, and
socio-political factors, the risk can be identified based on event type of

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duration and location, time, day and season of the event, expected crowd no;
age of crowd, weather and local hazards and surveillance for public health
and sanitation.
7. Traffic management – A proper display of direction and important
information will reduce chaotic situations in such events. Vehicle movement
needs to be closely monitored and regulated in the area of event, clear and
visible signs and directions at imp. Places, wide entry and exit routes.
8. Lack of accessibility in city– There should be proper transportation
facility for the pilgrims as well as for the general public who have to go to
their daily work from one place to another. Local city buses and taxis should
be available.
9. Medical aid and hospital preparedness – Evaluate plan and
prioritize medical healthcare needs for the mass gathering, planning for the
no. and location of on-site first aid posts and medical facilities, human
resource planning e.g. Ambulances, paramedies, safety& security officers.
10.Incident command centre / control rooms – To monitor,
manage and make decisions, a dedicated centre needs to be established.
An incident command centre will also act as an emergency operation centre.

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Kumbh Mela- 2019, Prayagraj attempt Guinness
World Record (GWR)
Longest parade of Buses - 28 Feb 2019
Uttar Pradesh State Road Transport Corporation (UPSRTC) and Prayagraj Mela
Authority (PMA) on Thursday (28th February 2019) achieved a feat by setting a
Guinness World Record for the largest parade of buses anywhere in the world.
503 special Kumbh Mela buses were paraded for this purpose in the city of
Prayagraj. The record was earlier held by Abu Dhabi with a parade of 390 buses.
The fleet of 503 buses was paraded ona stretchof 3.2 kilometres between Sahson
toll and Nawabgaj toll plaza. Preparations for this record were made beforehand
by Prayagraj Mela Authority (PMA) and UPSRTC.

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Most contributions to a hand print painting in 8 hours - 01
March 2019
To celebrate the successof Paint My City Campaign, Prayagraj Mela Pradhikaran
attempted Guinness World Record on March 1, 2019 for “Most contributions to
handprint painting in 8 hours” which was previously held by South Korea
wherein 4675 people contributed to the record. It brings us great joy to announce
that not only we surpassed the previous record in 4 hours 21 minutes but have
also established a new record with 7644 contributions. This painting signifies the
confluence of Ganga, Yamuna and mythical Saraswati and the rich heritage of
Kumbh.

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Most people sweeping the floor (multiple venues) - 02 March
2019
During the course of Kumbh Mela 2019, 20,000 Safai Karmcharis were deployed
to keep the Kumbh area clean and maintain the sanctity of the land. The
Karmcharis worked round the clock and were assisted in their endeavours by a
group of 1500 Swacchagrahis who helped in instigating behaviour change and
bestpractices. All over Kumbh, 20,000 dust bins with liner bags were placed and
there was a concerted effort to encourage visitors to dispose their waste only in
these dust bins. More than 1.15 lakh toilets were deployed to ensure it was an
open-defecation-free and odour-free Kumbh and the overall initiative was the
largest deployment of toilets, dust bins and solid waste management ever
deployed in a mass-gathering event.

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BUSINESS WORTH OF KUMBH MELA 2019 - suggested that
airlines, hotels, tour operators and Uttar Pradesh in general are likely
to reap a windfall during the Maha Kumbh Mela in the state with the
government likely to see its coffers swelling by Rs 12,000 crore,
according to the reports of ASSOCHAM. The unorganized sector also
stands to gain substantially from the Kumbh, says the Associated
Chambers of Commerce and Industry of India Uttar Pradesh Tourism
and the Railways shared a revenue bonanza of a whopping Rs 1,500
crore along with airports and private hospitals by offering attractive
tours and medical tourism packages to the foreign and domestic
visitors thronging the region. The overall business worth of the
Kumbh Mela was analyzed to be Rs 15,000 crore. Hotels 2.5 lakh
jobs; Airlines and airports 1.5 lakh; Tour operators 45,000, Eco-
tourism and medical tourism 50,000 and Skilled and unskilled
workers for construction/ renovation 85,000. Also 55,000 new jobs in
the unorganised sector comprising tour guides, taxi drivers,
interpreters, volunteers, etc. and the employment generation potential
of the festival stood at a massive 6.35 lakh jobs.
OPPORTUNITIES FOR CORPORATE MARKET IN KUMBH MELA
2019- It is analyzed that, for dozens of companies such as JCB, the
world's largest religious celebration held every 12 years is sheer
marketing nirvana. The Kumbh Mela has always been a big business
opportunity, but this time companies are going the extra distance to
promote their brands by using traditional entertainment and modern
technology to connect with consumers. Mobile service provider
Vodafone India, for instance, was reaching out to consumers by
screening films and providing musical ear-muffs, wired with in-built
speakers that play devotional songs. GlaxoSmithKline Consumer
Healthcare had a basketball ring at its stall for people to shoot hoops
and win free biscuits with their cups of Horlicks while cosmetics
company Emami Ltd had set up massage kiosks for pilgrims to

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experience its Navratna Oil brand. Coca-Cola India had chosen to go
high-tech and set up Wi-Fi services at 12 of its 16 stalls where people
can download free Coke-Studio music and other brand content such
as a new ad jingle . The strategy has paid off: it has logged more than
11,000 downloads a month since the nearly two-month fair began.
According to Infinity Advertising Services, the official advertising
firm for the 2013 Kumbh Mela, about 52 companies was at the fair.
According to an Associated Chambers of Commerce and Industry of
India report (ASSOCHAM. 2019), it bumped up Uttar Pradesh's
offers by Rs 12,000 crore, apart from generating employment for
airlines, airports, tour operators and a host of other sectors. As the
Kumbh Mela goes up market, visitors do not have to grunge it out in
makeshift tents anymore. For about Rs 15,000 a night, they can stay
in luxury tents offering all the creature comforts they want from tiled
bathrooms to buffet breakfasts.

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RECOMMENDATIONS
1.Better SolidWaste Management:-
A comprehensive solid waste management plan involves storage, collection,
transportation, segregation, waste characterization, processing and disposal.
 Baseline Information Collection.
 Preparation of Design & Drawing.
 Waste Minimization.
 Estimation of Quantity of Waste Generated and Future Projections.
 Resource Recovery Through Waste Processing.
2.Understanding the Carrying Capacity:-
As Kumbh is the world’s largest gathering in the world and forward a message
of
“Human Integrtion’.To manage such a massive gathering is not at all easy.
Therefore, we
Can also manage it through:-
 Provision of daily electronic passes and token.
 Use of limited Resources effectively and efficiently ( Food & its wastage
)
 Conservation of Pilgrimage sites and ghats.
3.Making the Mode of Transport more Sustainable:-
As mode of transport plays an important role such kind of gathering, therefore
while considering our environment we can :-
 Use of e-vehicles within the city.

24
 Manage traffic with the help of proper signage.
4.Improving the Accomodation Units:-
 Proper Research to understand the amount of accommodation units such
asTents required for the Pilgrims
 Offering Quality accommodation although with limited facilities but up
to the mark.
 Temporary concept of Home Stays can be introduced to provide the
benefits for the locals.
5.Controlling the fraud practices:-
 By maintaining the record of Guides working there
 24hrs Toll-Free number for the pilgrims
 Installation of CCTVs at required crowded places.
6.To Strengthen the Safety and Security:-
 Deploying Tourist Police
 Enough Fire Fighters
 Use of Barricades to Avoid stampede situation.

25
CONCLUSION
At the end of this Dissertation project we can conclude that KumbhMela is the
biggest Pilgrimage Fair of the world, which is witnessed by millions of people
throughout the world and the statistics according to A Literature Review on
Management of Mega Event- MahaKumbh prove that In the Last
Mahakumbh 2013 approximate 100 millions pilgrims visited during the 55
days period. It is expected that in the forthcoming Mahakumbh 2025
approximate 180 millions pilgrims from every corner of the world which is
expected to be at the growth of 80% from the previous held Kumbh.
Since a large amount of tourists are expected to inflow in the city of Prayagraj
(Allahabad) from the time period of 15 January to 04 March, therefore the
responsibilities have also increased on the shoulders of the government and the
locals of Prayagraj to maintain the quality and enhance the value of this historic
and traditional fair, and several measures are expected and must be taken care to
make this event another grand success in front of the world out of which some
crucial ones can be listed below-
 Safety and Security of the tourists.
 Sustainabilty of the destination as the first priority.
 Management of Solid wastes.
 Providing sufficient and quality accommodation for the easy stay of the
tourists.
 Minimizing fraud practices, with effective measures.
As, India is a place known for its Pilgrimage, Heritage, Culture and Rituals
which gives a message of “VasudhaivaKutumbakam” – India’s philosophy
VasudhaivaKutumbakam, or world family has guided the nation since Vedic
times.
Therefore, many are expected to come and join the once in a lifetime
experience & enlighten your mind, body and soul.

26
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(2019, April 10). RetrievedfromKumbh2019: www.kumbh.gov.in
(2019, April).RetrievedfromKumbhPrayagraj:www.wikipedia.com
ADA.(2019). A Literature ReviewonManagementof MegaEvent- MahaKumbh(Prayagraj).
Documentry:Kumbh Mela.(2019).Retrievedfromwww.youtube.com
Grover,S. (2019). KumbhMela2019. https://www.academia.edu/37131802/Kumbh_Mela_2019 ,
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India,G. o. (2019). GSD : URBAN INDIA PROJECTKUMBHMELA Research Abstract.
Jennings,G.(2011). TourismResearch. Australia:WileyAustraliaTourismSeries.
Kotler,D.P. (2016). Marketing forHospitality and Tourism. Harlow UK: PearsonEducationLimited.
Robinsons,P.(2012). Tourism:The Key Concepts. Routledge.
Mason, P.(1998). Infelicities;Representationsof theExotic. JohnsHapkinsUniversityPress.
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