Multiplatform service Fidel.ru — is a virtual self-sufficient platform for safe storage, delivery and consumption of digital content available for customers right where they need it: WEB, Mobile, Connected TV. This is short description of our cooperation with content owners or/and providers.

1. Multiplatform media service

2. GENERAL STRUCTURE OF SERVICE
Multiplatform service Fidel.ru — is a virtual self-sufficient platform for safe storage, delivery and consumption of
digital content available for customers right where they need it: WEB, Mobile, Connected TV.
CONTENT OWNERS AND DISTRIBUTORS
FIDEL SOLUTIONS
Automatic system for initial Content preparing,
Streaming Meta Billing
and further content deliveries publication and storage
system database system
and take-downs system
Movies Music and music video Series
FIDEL.RU
Connected TV WEB Applications
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3. PHILOSOPHY OF SERVICE
WEB — initial interactive environment with maximum Mobile & Connected TV — major commercial drivers that
service functional, user’s personal information and extend the functionality and usability for users of service.
personal finances management.
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4. KEY DETAILS OF SERVICE
● 80 local and foreign content owners
● 4 000 000 music tracks
● 35 000 music videos
● 370 movies and series
● Playlists’ compilation by music editor,
actual tops and charts
● New content units on the day of world’ release date
● A unique catalog of music in CIS
● Festival’s participating and author’s cinema
● Integration into social networking: Facebook, Twitter
● Interactive engagement of users
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5. MONETIZATION MODEL & REVENUE SHARING
ADVERTISING PAID SUBSCRIPTION PAID DOWNLOAD
Open subscription Extended subscription All subscriptions
and Unlimited subscription
Monetization through advertising Users pay for a limited period of Users pay for downloads of
embedded in the content access to content in the player physical files in MP3 or WAV.
and / or storefront — «Open mode (streaming only).
Subscription».
Income of content owner is: Income of content owner is: Income of content owner is:
(the greater of)
1. The proportional share of the The proportional share of the 50% of EUP after excluding VAT.
consumption of content (Pro Rata)* consumption of content (Pro Rata)* Average EUP for download of track /
50% of revenues derived from 50% of all collected subscriptions after album is 9 / 120 rubles including VAT.
advertising after excluding VAT during excluding VAT.
reporting period.
2. The total number of content owner’s
streams performed in terms of free *The proportional share of the consumption
of content (Pro Rata): revenue sharing between
subscription during reporting period, content owners in accordance with real
multiplied by a fixed value per one consumption of content (%% of streams from
stream, equal to $ 0.001. total amount of streams) for the period.
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6. CONTENT DELIVERY DETAILS
Our automatic system for initial content delivery and integrated with various platforms of Major labels and
further deliveries and take-downs via meta-data updates, independent distributors. It’s also possible to perform
compliant with DDEX xml-standards, have been already delivery using our FTP and DDEX compliant xml.
Platforms
of Major labels
Automatic
Platforms of independent publication
distributors and take-downs
Other
platforms
Fidel server
Fidel FTP server
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7. Fidel Solutions © 2011
Koshtoyanca str 12, office 2
119545 Moscow, Russia
T: +7 495 661 35 73
www.fidel.ru
Boris Golikov
Managing Partner
M: +7 985 760 33 31
bg@team.fidel.ru
Vladimir Ryves
Head of Partnership Department
M: +7 (925) 411-6003
v.ryves@team.fidel.ru