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Dvids master 2010

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Dvids master 2010

  1. 1. Defense Video & Imagery <br />Distribution System<br />
  2. 2. DVIDS History<br /><ul><li> June 2004 – DVIDS launched by Third Army PAO.
  3. 3. April 2005 – Introduced state-side coverage (Hurricane Katrina)
  4. 4. April 2007 – First episode of “In The Fight” Released
  5. 5. August 2007 – DVIDS 360 (Full Cycle Digital Content Management System) Developed
  6. 6. June 2008 – DVIDS 3.0 launched ( 24/7 News Desk, unit -focused, expanded feedback, CONUS crisis support, Training Resources, permanent archive )
  7. 7. April 2009 – High Definition content available
  8. 8. September 2009 - DVIDS receives its first feed via Streambox
  9. 9. July 2010 - DVIDS Direct launched
  10. 10. August 2010 – DVIDS 4.0 launched ( complete website redegisn, robust search engine, HD video player, Akamai CDN )
  11. 11. November 2010- Upgraded internal systems and DVIDS Ground Satellite Terminals to process HD Video
  12. 12. February – conducted first Live HD hit to Superbowl XLV from Camp Leatherneck in Afghanistan. Over 111 million viewers…. The largest watched TV Event ever.</li></li></ul><li> What is DVIDS?<br />The system has 5 basic parts:<br />2. Full Time Orbiting Satellites<br />1. DVIDS Hub <br />3. Ground Satellite Terminals<br />4. IP Infrastructure/website/mobile<br />5. Media Relations Team <br />
  13. 13. 1. The DVIDS Hub <br />A full-service Commercial Satellite Teleport that has the capability of receiving and distributing all content types worldwide. The Hub services are currently provided by Encompass Digital Media via a contract with Third Army until 16APRIL2013. Per the contract the hub maintains the following capabilities: broadcast, media, Internet, post-production, digital content management and audio facility staffed by civilian and military mass communication professionals.<br />Military:<br />Army Director of Operations & <br />Contracting Officer Representative <br />Marine Corps Liaison/NCOIC<br />Marine Corps Liaison/Trainer <br />Civilians:<br />22 person Media Relations Team<br />12 Print & Video Editors<br />5 Teleport Operators<br />3 person Video on Demand / Emerging <br />Technologies team <br />6 Web Developers<br />
  14. 14. 24/7 Operations<br />Critical Functions:<br /><ul><li>Every department function is staffed around the clock 365 days a year.
  15. 15. 24/7 news desk that reviews the product at the time of receipt.
  16. 16. All content types can be moved instantaneously anywhere in the world.
  17. 17. All SD & HD video are turned within 2 hours from the time of receipt.
  18. 18. All data, photos, articles & publications are turned within 1 hour of receipt.
  19. 19. Deliver ad hoc space in less than an hour
  20. 20. Coordinate with engineers at receiving stations
  21. 21. Solve technical issues to meet requirements </li></li></ul><li>2. Full Time Orbiting Satellites <br />NSS-7<br />KU Band<br />AM -22<br />KU Band<br />Galaxy 17<br />C Band<br />ECHO9<br />KU Band<br />Fiber<br />DISA Contract CT0027<br />FIXED FULL-TIME COVERAGE<br /><ul><li>1 channels 24/7 over IRAQ, KWUAIT, BAHRAIN, QATAR, and EUROPE
  22. 22. 1 24/7 over AFGHANISTAN
  23. 23. 2 channels 24/7 over the United States for media
  24. 24. 1 channel 24/7 Uplink from Continental United States, Alaska, Hawaii Haiti and
  25. 25. 1 24/7 over Fiber</li></li></ul><li>3. Ground Satellite Terminals<br />Norsat International<br /> Legacy DVIDS System<br /><ul><li> 4 cases, 350 lbs</li></ul>DVIDS Direct System<br /><ul><li> 1 case, 70 lbs</li></ul>Capabilities<br /><ul><li> Can transmit SD and HD live video
  26. 26. Transmits video packages / b-roll in real-time
  27. 27. Also capable of sending, images, text & sound files via DVIDS Direct IP Portal</li></ul>Other Inputs<br />DVIDS Direct Data kit, Streambox , Akamai, BGAN, etc<br />Currently over 183 transmitters in 11 countries<br />Afghanistan 36, Iraq 38, Germany 6, Kuwait 4, Japan 5, Bahrain 1, Qatar 1, Cuba 1, HOA 1, US 83.<br />
  28. 28. 3. Ground Satellite Terminal Contract<br /><ul><li> 5 year contract
  29. 29. statement of Objective is written.
  30. 30. 1 Base year with 4 options years
  31. 31. 24/7 Help desk
  32. 32. Technical and operator Training
  33. 33. On site preventative and emergency maintenance/repairs
  34. 34. Bidders will bring new system types to the table for testing.
  35. 35. We will get a smaller and less expensive DVIDS System</li></li></ul><li>1. The DVIDS Hub <br />4. IP Infrastructure/website/mobile<br />Robust Connectivity<br /><ul><li>OC3 IP connection – 155 Mbps in and out of the DVIDS hub for uploading and downloading content. Currently upgrading to a 1 Gig redundant connection.</li></ul>Unlimited Storage Array<br /><ul><li>Currently using 120 Terabyte Isilon clustered storage array at 50% capacity. (1000 gigabytes in 1 Terabyte) It is scalable to infinity and beyond.
  36. 36. When new nodes are added to our current storage array, it increases the processing speed and adds to its ability to self heal the array. We like to call it the “Borg”</li></ul>Web Site Capabilities<br /><ul><li>Registered members can download all content type in High Resolution directly from the website to include HD Video
  37. 37. The robust search feature enables users to filter by, COCOM, country, branch, submitting unit, specific time frame, state, content type and component.
  38. 38. Also capable of receiving, images, articles, publications, SD and HD video via DVIDS Direct IP Portal</li></li></ul><li>1. The DVIDS Hub <br />4. IP Infrastructure/website/mobile<br />Mobile Device Capabilities<br /><ul><li>All video currently plays on Mobile device platforms.
  39. 39. Final stages of iPad and iPhone application development. Keep a look out for Military 24/7
  40. 40. Planning to build additional apps for additional platforms as well.
  41. 41. Researching the ability to design a DVIDS Direct app for mobile devices in order submit content and conduct live interviews directly to the DVIDS Hub from the palm of your hand. </li></ul>Internet Broadcasting<br /><ul><li>We are ensuring the capabilities that are built into the website will be able to support the emerging technologies that we see coming together before our very eyes.
  42. 42. The internet is merging with our televisions.
  43. 43. Our current HD video player plays HD Video and will expand to full screen on any monitor that the web site is being displayed through…… to include your HD TV regardless of size.
  44. 44. We also are keeping abreast of the developing technologies with regard to apps for Internet TV’s and social networking.</li></li></ul><li>DVIDS Website<br />
  45. 45. Registered users<br />
  46. 46. Live Webcasting<br />-Webcast 4 live streams<br /> simultaneously<br />-Reach a wide audience<br /> that has no satellite<br /> capability<br />-Effective for press briefings,<br /> interviews and speaking to <br /> classrooms.<br />-Stream in multiple formats<br />
  47. 47. Military Unit Pages<br />Military Unit pages display current content from each unit that submits products to DVIDS. The page is dynamic and is updated as Items are published and is accessible through a link which is easy to remember and can easily be passed out to family members and friends.<br />
  48. 48. Broadcast/Journalist Portfolios<br />Each submitting journalist and broadcaster has their media content placed in their own portfolio, where viewers can browse all of their work.<br />
  49. 49. DVIDS Holiday Greetings<br />DVIDS Holiday greetings are separated by year and holiday, then by state. Greetings are distributed to local media as well as available to family members of soldiers!<br />
  50. 50. DVIDS Holiday Greetings E-Card Service<br />DVIDS E-cards allow service members to select a customized holiday template and type a special message that they can send to all of their friends and family.<br />7,290 e-cards sent<br />
  51. 51. DVIDS Direct<br /> <br /><ul><li> Web-based, product submission portal that</li></ul>bypasses the main DVIDS website.<br /><ul><li> Circumvents most firewall issues by using the standard </li></ul>HTTP port 80.<br /><ul><li> Quickly upload media products from military networks and low-bandwidth environments.
  52. 52.  Accepts files up to 2GB. </li></ul> <br />Can be accessed at<br />
  53. 53. Full Cycle Digital Content Management System<br />
  54. 54. Overview<br />DVIDS360 is a Full Cycle Digital Content Management System. <br />System tracks the product from the time received, stored, distributed, placed and beyond<br />Makes available distribution and placement reports. <br />Placement reports show how video looked when it aired on television. <br />
  55. 55. Content Flow<br />All content received is posted to the DVIDS website. The “batch id” helps DVIDS identify where the item came from, when it was edited, and when it was published<br />Units in the field use DVIDS transmitters to submit content to the DVIDS hub. All incoming content is tracked with what we call a “batch id”.<br />DVIDS Media Specialists distribute content to TV stations, Radio stations, Print Media and more<br />Through the use of DVIDS Web Site Applications, Teletrax Encoders, and TV Eyes, DVIDS360 is able to track the life cycle of a product with its “batch id” and report back to the unit in the field “What did you do with my products”<br />
  56. 56. Teletrax Encoders<br />All video played out of DVIDS is fed through one of three teletrax encoders. These encoders place a water mark on the video that is traced by Teletrax monitoring stations around the world and reports daily back to DVIDS on location, airtime, and audience sizes for all DVIDS video.<br />
  57. 57. TVEyes<br />TVEyes is the first company to deliver real-time TV and Radio search across multiple languages on an international platform. Coupled with Teletrax data, DVIDS Media Analyst can download “as-aired” clips of video distributed by DVIDS Media Specialists.<br />
  58. 58. Reports<br />Date Range: Choose a start date and end date.<br />Command Or Unit: You can choose a command to see a report for units in that command, or choose a specific unit to see a report for just that unit<br />Media Types: Check the boxes for the media types you would like included in this report.<br />Regions: Check the regions for which you would like to view data.<br />
  59. 59. Report Examples<br />Distribution reports include links to view each individual item, distribution dates, item type, item category, outlet location, and outlet audience size.<br />As-aired reports include links to view individual items, audience size, outlet location, as well as links to watch the TVEyes Clips<br />
  60. 60. 5. Media Relations Team<br />DVIDS Media Relations Team is an extension of your <br />public affairs section.<br /><ul><li> DVIDS has built itself as a credible link to media outlets worldwide
  61. 61. Provide instant access to local, national, and international media
  62. 62. Arrange satellite media tours for commanders when breaking news happens
  63. 63. Arrange live interviews with television, print, radio, and civic organizations
  64. 64. Coordinate and distribute b-roll, packages, print, to media outlets
  65. 65. Distribute command information products to internal military media
  66. 66. Crisis communications support.</li></li></ul><li>Who have we worked with?<br />TV, Print & Radio outlets in all 50 States<br />National News Organizations <br />Pan Arab and Iraqi media outlets<br />Media in coalition countries: UK, Australia, Poland, Kazakhstan, Armenia, Slovakia, Romania…<br />DVIDS fills 200 to 400 Media requests a week ranging from hometown media to National and International media outlets including production companies and sports venues.<br />
  67. 67. Media Relations Specialists<br />Specialty Media<br />Zehra Mehdi-Barlas<br />Kris Drees<br />Josh Vierela<br />Brittani White<br />Keon Young<br />Timothy Love<br />CONUS<br />Khelyn Mickles<br />Renee Francis-Turner<br />Tiffany McCall<br />Natasha Pierre-Louis<br />Operation Enduring <br />Freedom<br />Jennifer Donegan<br />Katherine Carmichael<br />Chris Kazakos<br />Josh Preston<br />Operation <br />New Dawn<br />Nan Clarke<br />Carlos Cruz<br />Jennifer Colter<br />Jared Williams<br />Phil Manson<br />VOD<br />Lynn Kaczenski<br />
  68. 68. Crisis Communication<br />Combating propaganda/misinformation<br />Action: Weekend attack on Complex:<br />Tactical victory: <br /><ul><li> ISF reacts to contact
  69. 69. Kill 16 combatants
  70. 70. Free a Hostage
  71. 71. Discover cache</li></ul>Enemy Reaction:<br />Video delivered to networks that suggests Americans entered mosque and killed innocent civilians<br />
  72. 72. Crisis Communication<br />Combating propaganda/misinformation<br />Counter Action: Public responses by MNC-I and Division Commander:<br />1324: Hub receives mission<br />1355: Hub finalizes network interview and gets MNC-I approval for Satellite Tour<br />1430-1500 LTG Chiarelli interviews with CNN, NBC, ABC<br />1500-1530 MG Thurman interviews with BBC, FOX and CBS <br />
  73. 73. Targeted/Specialty Media<br />Entertainment<br />International<br />Sports<br />Military<br />
  74. 74. 8% National and International news and entertainment<br />12% Large Market and Regional News<br />15% Command information: AFRTS, Pentagon Channel<br />55% Local News and Niche market<br />10% Special Events, Sports and Entertainment<br />
  75. 75. VOD – Direct to consumer unfiltered <br /><ul><li>Social Networking
  76. 76. iPad iPod, and iPhone apps
  77. 77. IPTV
  78. 78. IP HD Live interviews
  79. 79. Video On Demand</li></li></ul><li>On Demand from Comcast Digital Cable allows <br />digital cable customers to select from hundreds <br />of movies and other programs using their <br />existing Digital Cable box, in many cases, for no <br />additional charge.  Customers can rewind, fast <br />forward and pause programs, and can store <br />selections for up to 24 hours from the time of <br />ordering, so they can watch programs whenever <br />and however often they like.<br />Sky Angel is an IPTV service that is able to deliver <br />many more channels to the customer, VOD and <br />other enhanced features through your internet <br />connection.<br />
  80. 80. Podcasting<br />-Featured Partner with iTunes<br />-60 Podcast Channels <br />-Supports all Military Branches<br />-Available via iTunes, Google,<br /> Yahoo, and other RSS applications<br /> Downloads<br />-July 10= 109,133<br />-March 11= 169,283<br />
  81. 81. -Monthly half hour television show<br />-Available in over 500 broadcast <br /> affiliates, public & government <br /> access stations, cable networks <br /> and VOD platforms across the <br /> country<br />-Reaches over 250 million households<br />-Showcases stories about service <br /> members produced by the service <br /> members<br />
  82. 82. How to contact DVIDS<br />News Releases:<br />Main Phone: 877-DVIDS247 or 678-421-6612<br />DSN: 312-367-1792 or 312-367-1761<br />Major Scott M Betts<br />Director of Operations<br />678 421-6776<br />Cell 404 394-9371<br /><br />
  83. 83. Questions or Comments<br />