The document discusses various new and old tools for staying organized and managing an online presence. It focuses on tools for security and backup, websites and blogging, email and communications, social media management, mobile applications, and miscellaneous productivity tools. For each category, several specific tools and services are mentioned, with brief descriptions and recommendations provided. The goal is to help the reader navigate the many options available and choose those best suited to their needs.
2024: Domino Containers - The Next Step. News from the Domino Container commu...
Ryan Tech Tools EWBC 2012
1. New Tools and
Old Favorites
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2. #1 question
How do I keep up
with all this stuff?
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3. The world has changed
• We’re more mobile
• We don’t need boxes in our offices
• We don’t need to fax
• We don’t need to rely on local
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4. Let’s focus
• Security and Back up
• Websites, blogs and branding
• Email and communications
• Social Management
• Mobile
• Organization
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12. Tips to do this better
• Learn some CSS www.w3schools.com/css
• Learn Basic HTML www.w3schools.com/html
• Hire an expert - Ask me if the price is fair
• Pay for premium - It’s worth it
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17. Blogger
+ Easy to set up
+ Quick to publish
+ Stable
- Cannot Redirect
- Personal opinion: bad choice
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18. Wordpress.com
+ Simple to set up
+ Customizable
+ Fully exportable
+ Great permium options
- Takes time to learn
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19. Wordpress.org
+ Highly customizable
+ Very extensible
- You could use a bit of
geek in your DNA
- Not hosted €€€
- Can handle VERY large
sites and publications
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21. Tumblr
+ Great to aggregate
+ Super easy
+ Free
+ Fast
+ Great mobile tools
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22. Squarespace
+ Super easy to design
+ Full website capabilities
+ Extensible and exportable
+ New version is VERY
powerful
- Costs money(VERY
affordable)
Use discount code: Twit11
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23. about.me
about.me/ryanopaz
Bought by AOL
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24. Dooid.com
Highly customizable
Sharp design
Custom URL’s
A bit expensive
dooid.me/ryanopaz
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30. What to remember
• Keep it short and simple
• Go for the dot com
• Be unique!
• Spelling is less important than mnemonics
• Going big? Get: .org .net .co.uk etc....
• I don’t care about .wine should you?
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32. One idea
Time Period Expected Cost
1995 - 1997 $7500 to $12,000
1998 - 2000 $6,000 to $10,000
2000 - 2004 $2,500 to $4,500
2004 - 2009 $2,000 to $7,500
2010 - 2012 $2,500 to $8,500
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33. Not a perfect science
A blog or basic website: 1000€ is a fair price
A website for a winery: 2000€ - 5000€ is pretty good
A complex retail site: 5-10,000€ is a starting point
A simple identity page: 500€
Graphics cost money
Custom layouts and graphics add a lot
Photos cost money: DO NOT STEAL
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34. Email and
Communications
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36. Google Apps for your Domain
• Free and Premium (50$/year per user)
• FULL control
• Full suite of apps, addons, storage increase
• Unlimited emails
• Catch all emails
• User management
• Secure
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37. Newsletters
Campaign monitor - Great service
Mail Chimp - Robust
Tiny letter - Love this for you little guys
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38. Skype/Google Talk
• Seriously do i need to still bring this up?
• FREE
• Paid options(WIFI)
• Skypetiquette - Chat before you call!
• Business options
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39. CRM - Customer
Relationship Management
• Hubspot - Expensive and robust
• Nimble - Cheap and SOCIAL
• Vintank - Wineries, why not
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40. Nimble
• Email, Twitter, Facebook,
Linked in and more
• Affordable
• Can function as your inbox
• Updated regularly
• Soon to be more than just
“General”
• Free trial -bit.ly/nimbleEWBC
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44. Where do we need to be?
• Twitter
• Facebook
• Linkedin
• Google Plus
• App.net?
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45. Hootsuite
• Twitter, Facebook, Google
+, Pages, Foursquare,
RSS, and more
• Premium: For teams, for
events
• Columns help track
subjects
• Great mobile app
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46. Tweetdeck
• Beginners version of
hootsuite
• Great for individuals
• Owned by Twitter, so won’t
be going away
• Multiplatform
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52. • Track flights
• Deals on hotels
• Notify you of time changes
• Notify you of issues
• Easy as forwarding an email
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53. • Save images and search text
• Mobile friendly awesome
• HUGE capacity
• Audio to text
• New editing of notes
• Next version is the best yet
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54. • Not just for food
• Locate, list, remember
• Great for wine tastings
• tied into socil
• Output is clean and concise
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