E ethics webinar1 - dec 10


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E ethics webinar1 - dec 10

  1. 1. e-Ethics Webinar I edWIN S. Soriano 10 Dec 2012 Certified Digital Marketer ProgramMonday, December 10, 12
  2. 2. Agenda Warm-up Story: Cookie Story Part I: DIY Code of Ethics Part 2: Level-up your e-Ethics Q&AsMonday, December 10, 12
  3. 3. Warm- Up Exercise! ;-) The Dominant color you’re wearing today?Monday, December 10, 12
  4. 4. Warm- Up Exercise! ;-) The Dominant color you’re wearing today?Monday, December 10, 12
  5. 5. One word to describe your day. 1. Hectic (opportunity 1. long - Catherine filled?)- Joanna 2. Typical - Josephine 2. Tiring (filled)- Cielo 3. Blessed - Stefano 3. Tiring (Fascinating!) - Paul 4. Inspiring - Rocel 4. Laid back but tired - 5. Ordinary - Romeo Romson 6. Productive - Juliet 5. Unexpected (in a good way) - Eli 7. Stressful - KimberleyMonday, December 10, 12
  6. 6. Cookie Story See visual story here: http://www.scribd.com/doc/403749/ Cookie-StoryMonday, December 10, 12
  7. 7. Cookie Story: Learnings misunderstandings happen sometimes - Kimberley one has to look at all sides of a story before making any conclusion. - Josephine Often happens in customer service. We get all upset when we cant get a hold of customer service. When we finally do, we are too angry to explain. - Romson observe before reacting - Joanna Dont be too quick to react or judge - Cielo Aww :) minsan its too late when we realize n tyo pla ang mali all along so we always have to be nice <3 - EliMonday, December 10, 12
  8. 8. Cookie Story: Learnings its always better to communicate rather than just internalizing an issue. - Catherine No take-out for cookies. - Romeo it pays to do some fact checking :) - Rocel Dont judge a book if you are not a judge. Haha - Stefano A little more communication can go a long way. She would have figured out the misundsetanding if shed spoken up earlier - Kimberley Dont get upset over cookies, especially when its free - RomsonMonday, December 10, 12
  9. 9. DIY Code of Ethics Rocel Rocel Rocel CieloMonday, December 10, 12
  10. 10. DIY Code of Ethics RyanMonday, December 10, 12
  11. 11. DIY Code of Ethics Rocel Cielo RyanMonday, December 10, 12
  12. 12. DIY Code of Ethics Rocel CieloMonday, December 10, 12
  13. 13. DIY Code of Ethics Rocel Ryan Win-Win or No DealMonday, December 10, 12
  14. 14. DIY Code of Ethics Rocel Cielo RyanMonday, December 10, 12
  15. 15. Q&AsMonday, December 10, 12
  16. 16. Insights Before you take a side Learn to argue both Sides Bases for determining ethics: Intention(Purpose) - Perception - Result What is your higher intention? Perception -Monday, December 10, 12
  17. 17. Insights http://www.slideshare.net/bberlinn/socially-responsible-marketing-8127224#btnNextMonday, December 10, 12
  18. 18. Insights http://www.slideshare.net/bberlinn/socially-responsible-marketing-8127224#btnNextMonday, December 10, 12
  19. 19. Level-Up your Code of Ethics From Paper to Practice: What is a concrete action that you can do to apply the principles of the code of ethics that you’ve written. Establish Bite size actions for each code of ethics in order to make them physically implementable. Win-Win, establish within organization that whenever there is a proposal, keep the negotiation fair even if one can truly take advantage. - Romson first, you have to remember/know the code of ethics by heart. if possible, it should be printed and displayed in an area where I am constantly reminded of it. Moreover, I should always put myself in the place of the customer like if I were in the customers place, what kind of service do I expect or would want. - JosephineMonday, December 10, 12
  20. 20. Level-Up your Code of Ethics In the media industry, especially during the holiday season, we get a lot of gifts from PR and other clients. Our boss sends an email to everyone where she reminds us that any gift that we cant buy with our own paychecks must be given back to the sender :) - RocelMonday, December 10, 12
  21. 21. Level-Up your Code of Ethics Know the players in your market. How you aply your code of ethics also depends on who youre interacting with - Kimberley Making it a point to talk to at least one client/customer maybe in a week or a month just i know what they think about the brand - EliMonday, December 10, 12
  22. 22. Level-Up your Code of Ethics In our company, any gift, no matter how small, has to be turned over to HR. Except for perishables. HR raffles them off to the employees afterwards - Kimberley hehe coming from a PR company.. :-) - MJMonday, December 10, 12
  23. 23. Q&As What do we do when for example a critic is just trying to create negative comments about your product but his main purpose was just to get money out of your company? - Joanna My way of assesing this situation is based on how much damage this person can make vs not giving back money. Usually it is based on validity of their reason, but sometimes we bend the rules just to ensure that the client is satisfied provided that the money back is win-win. - RomsonMonday, December 10, 12
  24. 24. One word feedback / thoughts Awesome - Romson Insightful! - Rocel enlightening - Cieo Happy class :) thank you :)- Eli Thought-provoking - Kimberley Insightful - M Juliet Navarro Inspiring and actually REFRESHING. We can get quite JADED sometimes.. - MJ happy -- its nice to know that there are a lot of people who are still unethical. - Josephine sorry I meant ethical :) - Josephine counter negative comments with positive PR (if large-scale) - Juliet Thanks ka edong for being an inspiration through this course! Mabuhay ka! see you on Twitter! :) - MJ Makes you appreciate a change in perspective. - Catherine Great! - Joanna Reassuring - RomeoMonday, December 10, 12
  25. 25. Thank You! edWIN S. Soriano edwin@teamplanu.com facebook: Team Planu twitter: ka_edongMonday, December 10, 12