Social Media for Wineries


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Social Media for Wineries

  1. 1.
  2. 2. Oct 30th-Nov 1st
  3. 3. Social Media <ul><li>Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and &quot;building&quot; of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). </li></ul><ul><li>source: </li></ul>
  4. 4. Tools
  5. 5. Social media is... <ul><li>People, Consumers, Wine lovers, Wine drinkers, wine haters.... </li></ul><ul><li>Conversations, discussions, problem solving, opprotunities.... </li></ul><ul><li>and most importantly a future that is already here. </li></ul>
  6. 6. Blogs- Wine Blogs <ul><li>A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. </li></ul><ul><li>&quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog </li></ul><ul><li>source: </li></ul>
  7. 7. Blog Myths <ul><li>Blogs are unprofessional </li></ul><ul><li>Blogs are not websites </li></ul><ul><li>Bloggers don't know how to spell </li></ul><ul><li>Bloggers can't be trusted </li></ul>Blog Truths Blogs are today's Printing Press's Blogs are Both Professional and Non-Professional Blogs make the web more vibrant
  8. 8. tracks <ul><li>Catalan, Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish blogs and within English the following categories: Business - Marketing, Business - Social Wine Sites, Business - Wine News, Food and Wine, General Wine Blog, Podcasts/Videocasts, Regionally focused, Wine Education, Wine Rating Blogs, Winery Blogs </li></ul>
  9. 9. Tools, Free tool <ul><li>Do not pay for your blogging software, with a couple of exceptions. Pay for the design, layout, and &quot;plugging in&quot; of your new website/blog. </li></ul>
  10. 10. Social Media & Blogs <ul><li>• Wineries are using them successfully </li></ul><ul><li>• People are selling more because of them </li></ul><ul><li>• Customers are using them to find new wines </li></ul><ul><li>• Customers are using blogs and twitter to read Wine Reviews </li></ul><ul><li>• People are using Mobile phones for information about what to buy while at the store </li></ul>
  11. 11. Wineries pay attention to these
  12. 12. Where to Start? <ul><li>Start reading blogs </li></ul><ul><li>Get on Twitter or at least register your name! </li></ul><ul><li>Start using: </li></ul><ul><li>Start a blog for free: </li></ul><ul><li>Sign up for our newsletter: </li></ul><ul><li>Check Cellartracker and Adegga for your wines </li></ul><ul><li>Learn about rss: </li></ul><ul><li>Ask Questions (Please!) - Have Fun </li></ul>
  13. 13. <ul><li> </li></ul><ul><li>We help wineries use these new tools to sell their wines. We build websites, teach employees, and develop online marketing campaigns. </li></ul><ul><li>contact us: </li></ul><ul><li>+34 656 433 063 - Skype: catavino </li></ul>