The document discusses the design of wayfinding boards for Upton Upon Severn. It will use a contemporary style with clear, simple graphics and monochrome colors. Both interpretation and navigation information will be combined onto one board for ease of use. Examples show how the map, typography, and initial design idea will look. Additional ideas include free-standing signs with pictograms and testing different approaches. Research covers the town's history to include on the boards through timelines and building information. User testing is suggested to evaluate the design's effectiveness and education.

1. 
Upton Upon Severn

2. 
Style
• The style of design I intend to use for my design is going be contemporary as I like
the contemporary way finding designs that use this style that I have seen in my
research.
• My designs will be, clear, precise and simple to minimize confusion to the user as
for my designs I want the user to understand and feel comfortable whilst looking at
my way finding system.
• Understanding Upton is a historic place I feel maybe using a contemporary method
of design may cause attraction by tourists and will therefore be noticed quicker.
For the way finding system I will use mainly monochrome colors as the bases of the
design as doing so I hope will not make them stand out too much and look out of
place. (try and get a balance between standing out and not standing out too much)
The board would be on a matt black finish.
• From my research I have decided to combine both the interpretation boards and
the navigation system into one as I feel the use will be easier for the user as they
will be able to interact between the directional system, map and information.

3. 
Examples of Using Both

4. How I will use my type.
 Aire Bold Std – Titles
 Proxima Nova Bold – Sub
titles and on timeline
 Proxima Nova – Normal
text

5. How my map will look
 Here is an example of how I will be
designing my map for my boards. The
design ties in with the rest of the style as I
will use as it is clear, simple, and to the
point.
 I have looked at different design methods
for map design but I feel this one will suit
the clients needs best as on the brief they
have requested that the ‘Key Zones’ are
pointed out and as Upton is a small town I
feel this is an ideal opportunity to use this
type of map.
 The board will feature a key to help back up
the simplified map but I feel having the
simple map and a key will encourage the
user to interact with the towns buildings
and key areas which will not only interest
them but also educate them about the
town of Upton.

6. Idea one
 Following from
my research
this is one of
my first ideas
that intends to
include all of
the things I said
I would like to
include in my
boards/navigati
on.

7. 
• Although the intentions are to
have have both the navigation
and interpretation on the one
board I have sketched out an
idea that is consistent in terms
of design and aesthetics to the
main board incase the clients
would prefer both on different.
Wall Sign

8. 
Other Design
• The design on the left is
a free standing
navigation sign that
uses isotypes instead of
text. This could be
something I test out on
a number of people to
find out what they
respond better to.

9. Other ideas

10. Angles of interpretation
 Geographical approach as I will be using a oriental
and identification map. Example of map earlier is an
example of how it can work well.
 Will also use a history approach as I intend on
building a timeline that will educate the user when
they visit the board and I feel doing this will again
help the tourists interact with the town by noticing
certain buildings, shops etc.

11. Research
 Bridge was built in 1940
 Base of the bell tower “Pepperpot” was built in as early as the
thirteenth century (This would be where my information board will be
placed as it is right in the heart of Upton and next to the local
landmark)
 In 1651 damage was done by troops in the battle of Upton. The
Pepperpot was held by commonwealth troops against the Royalists
 1754 it was decided to erect a new nave in the then currently ‘classical
style’.
 19th century the church became too small so a Neo-Gothic
replacement was built at the end of Old Street, completed in 1879

12. UserTesting
 The user testing would help me understand if the board
has information that it educational as well as
informational
 Help me recognize if my chosen map style would be
successful and if not what changes would I need to make
 Could find out if users consider the board to fit into the
town and get feedback from them on that aspect.
 What they would like on the boards or around the
boards to make them better.