Question 3

1. What kind of media institution
might distribute your media
product and why?

2. My Media Product
Because my media product is a thriller film I wanted to use some
independent production companies as the thriller market is large and
incredibly competitive to get into, so to achieve success I would want to
use local cinemas and try to get a small venue to watch it. This would
be useful as I could then build upon my reputation as a thriller director
and begin to create more successful films and eventually start to show
to a large variety of cinemas to promote my film to more of my target
market.

3. Lionsgate
Lionsgate is a large media institute with a bias towards producing
thriller films and so subsequently they might be interested in using my
media product as it is a genre they are interested in and within there
comfort zone, this would also be handled well as the hunger games
catching fire was a successful thriller which was handled by Lionsgate
and it generated a large income. This would allow me to leave
advertising to them as well as they would have a skilled workforce to
market and distribute my media product.

4. Metrodome
Metrodome is media institute which allows small media productions to
be produced via their microwave scheme which gives small
independent film companies £100000 and 18 days to make a film. This
scheme would be incredibly vital for small film companies as it provides
the funds required for the development of British films. Finally I could
then use viral marketing through social media to save funds and then
create a successful film through this start-up firm.

5. Savoy
Savoy is a small independent cinema company operating in the
Midlands with only four venues. The small company means that I
would have an easier time allowing my film in the theatre and also
because they are aimed more towards showing new ideas and
concepts they wouldn’t be concerned with generating a large profit off
of my film. This would be useful also as the audience watching ym film
would be used to new ideas and so they would be useful to generate
feedback towards my film.