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Data is your Sales Teams Best Friend
- 1. We now live in a #DataEconomy.
- 2. The table stakes in business have increased. Businesses now have access to more data than they ever did before.
- 3. The Rise of #DataExhaust 1990s Customers walked into the store and looked at products. 2000s Customers clicked on products online. 2010s Customers sees a tweet from a friend, checks Facebook reviews, talks to support on website, visits in store and price checks on their mobile. Pre-internet Early Internet Modern Internet
- 4. Less than 0.5% of data gets used.
- 5. • With data now available, what’s the difference between using it and not? • Successful companies are using data to grow fast.
- 6. Companies that don’t use data end up dead.
- 7. Spotify Data exhaust shows which products interest consumers. 2008 – 2016 ($8Bn)
- 8. Uber Data exhaust from usage patterns enables optimum pricing (in real-time). 2009 – 2016 ($17Bn)
- 9. Data exhaust from linked email accounts powers referrals. 2002 -2016 ($26Bn)
- 10. What’s the common theme? #DataExhaust accelerates growth.
- 11. Hidden Silos of #DataExhaust • Email accounts • Social Media • Website clicks • Customer orders Diamonds in the rough.
- 12. Data Exhaust must be activated to be usable, but this is easily done with off- the-shelf tools. Rocket science not required.
- 13. 3 data tactics to accelerate sales – without writing a single line of code.
- 14. 1. Find any email address. ian@exapik.com
- 15. ian@exapik.com
- 17. 2. Build an email list of every contact you’ve ever engaged with. ian@exapik.com
- 19. Run the app from within Google Sheets. ian@exapik.com
- 20. ROI • $29.99 tool • 69,947 discussion threads over 18 years (from a single account) • Cost of $0.04 per 100 emails. How much are you spending on retargeting today? ian@exapik.com
- 21. 3. Convert an email address to social accounts (and back again). ian@exapik.com
- 22. From contact form to complete social profile. In real-time. Example ian@exapik.com
- 23. Collect email from website contact form Update CRM and append data Initiate email nurturing campaign Building the Workflow Retrieve demo & social data Notify sales team Add to twitter list ian@exapik.com
- 24. Variations on the theme Collect twitter users from DM conversations Retrieve demo & social data Update CRM and append data Notify sales team Initiate email nurturing campaign ian@exapik.com
- 25. ROI • Free for <500 contacts/month • $0.006 per contact at scale How much are you paying for social media followers today? ian@exapik.com
- 26. To schedule a time to see how data can accelerate sales in your business, visit: exapik.com/ Let’s connect: ian@exapik.com or @ian_paterson Q&A
Editor's Notes
- https://www.technologyreview.com/s/514346/the-data-made-me-do-it/
- http://www.itbusiness.ca/blog/from-big-pink-to-big-data-how-crunching-numbers-helps-the-music-industry/59046 Radio Industry vs Spotify WHAT TO SELL
- Taxi Cartels vs Uber HOW MUCH TO SELL FOR
- WHO TO SELL TO
- Something abstract here
- $29.99 for a license XXX emails extracted