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RONALD VAN DEN HOFF
DEMOCRACY POLICIANS VULCANO, OIL ZORBA  THE GREEK ZOMBIE ECONOMY AGING € = GONE REGENTS ESTABLISHMENT SUSTAINABLE SOCIETY
Besluiteloos leiderschap  Extreme belasting druk  Maatschappelijke ongelijkwaardigheid Overmatige wet- en regelgeving  Zelfgenoegzaamheid Robert Adams, Decadent Societies TIJD VOOR REVOLUTIE
INTERNET  =  SOCIAAL: WEB2.0          GROUNDSWELL -MENSEN -MIDDELEN -TIJD ORGANISATIE TRANSACTIONEEL SOCIAAL ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL ORGANISATIE2.0 : 2 GEZICHTEN ZOMBIE ECONOMIE: DENKEN IN SCHAARSTE
PERSONAL BRANDING – PEERS NETWORKING COMMUNITY OF INTEREST
3RD PARTIE EARNING  POSSIBILITIES SOCIAL CAPITAL NETWORKING – SHARING - COLLABORATION COMMUNITIES OF PRACTISE
COLLABORATION – NEW VALUE CREATION COMMUNITY OF PURPOSE: VALUE NETWORK - MESHWORK
SEMANTIC CONTEXT. MAKE VALUE NETWORKS LEARNING ENTITIES. COLLECTIVE  INTELLIGENCE “THE CLOUD” WISDOM KNOWLEDGE INFORMATION DATA SOCIAL  COLLABORATION PLATFORMS  & TOOLS     VALUE NETWORK 1                   VALUE NETWORK 2          VALUE NETWORK 3                VALUE NETWORK 4 VALUE CONSTELLATIONS DOMAIN OF THE INTERDEPENT ECONOMY VALUE CONSTELLATIONS VALUE CONSTELLATIONS ORGANIZATION3.0 DISRUPTIVE CONCEPTS CAPITAL SUSTAINABILITY SINGULARITY PERSONAL  BRANDING & RELATIONAL  SOCIAL NETWORKS OLD-ZOMBIE ECONOMY ORGANIZATIONS: time, money, people             SOCIETY 3.0
= MARKTVRAAG LONG TAILS
[object Object],-NO TERMS & CONDITIONS… ,[object Object],RESERVATION DATA &    YIELD MANAGEMENT SYSTEM… ,[object Object]
 SUPPLIERS ACCES TO THEIR OWN   DATA… ,[object Object],FREE CO-WORKING, WIFI, F&B ,[object Object],STAFF BUT 100% SOCIAL MEDIA ,[object Object],-HEAVY TERMS & CONDITIONS… ,[object Object]
STANDARD MEETING ROOMS
 SUPPLIERS ACT WHEN ORDERED
 SALES, MARKETING, PR.STAFF
 PRINTDISRUPTIVE TRANSACTIONS
COMMUNICATION TRU SOCIAL  MEDIA…: -BOUNDARYLESS -TRANSPARANT -AUTHENTIC -MINDZ.COM FUNCTIONALITIES: -virtual DNA - (multi lingual) collaboration groups -blogs, fora, wikis, Q&A,  -digital dialogue/coaching -event software -3rd parties integration SOCIAL NETWORK FOR COLLABORATION
18 november 2009 : “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes  voor meer info ”     -okparking: “@WillemDudok seats2meet”     -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” BUZZZZZZZZZZ = BUSINESS
BUZZ….
BUZZ….
BUZZ….+ NETWORK
S2M BRAND = A LOVEMARK
SOCIAAL KAPITAAL
PERSONAL BRANDING EIGEN NETWERK GROEPEN
PLAZA’S 1000den GROEPEN
MASS MINGLING
NIEUWE MARKTEN
REVERSED LONG TAIL: THE LONG SNOUT!
CORPORATE WEBSITE: INFO FLOW
CORPORATE WEBSITE: UGC & AGGREGATION
WEBCARE DASHBOARDS
TWITTER FOUNTAIN
TOOLS & SERVICES
NOG MEER…
S2M LOCATION  LAYAR MINDZ EVENT  LAYAR AUGMENTED REALITY LAYARS
LOCATION PROFILE MATCHING LAYAR
SEMANTIC CONTEXT. MAKE VALUE NETWORKS LEARNING ENTITIES. COLLECTIVE  INTELLIGENCE “THE CLOUD” WISDOM KNOWLEDGE INFORMATION DATA SOCIAL  COLLABORATION PLATFORMS  & TOOLS     VALUE NETWORK 1                   VALUE NETWORK 2          VALUE NETWORK 3                VALUE NETWORK 4 VALUE CONSTELLATIONS DOMAIN OF THE INTERDEPENT ECONOMY VALUE CONSTELLATIONS VALUE CONSTELLATIONS ORGANIZATION3.0 DISRUPTIVE CONCEPTS CAPITAL SUSTAINABILITY SINGULARITY PERSONAL  BRANDING & RELATIONAL  SOCIAL NETWORKS OLD-ZOMBIE ECONOMY ORGANIZATIONS: time, money, people             SOCIETY 3.0
“THE CLOUD” MEETING PLANNER GOOGLE APPS MEETING REVIEWS SINGLE MINDZ KOPLOPERZ SPEAKONOMY TWITTER FOUNTAIN DASHBOARD MOBILE APPS & LAYARS DOMAIN OF THE INTERDEPENT ECONOMY PERSONAL  BRANDING & RELATIONAL  SOCIAL NETWORKS            ECO SYSTEM :  COLLABORATION IN VALUE NETWORKS
S2M EXPANSIE
S2M 050 S2M 070 S2M 040 S2M 010 S2M 030 S2M 020 S2M STEDENNAAM S2M locatie 3 S2M locatie 1 S2m loc. 4 S2M loc. 6 S2M locatie 2 S2M loc. 5 EXPANSIE : S2M NL
DUURZAAM ORGANISCH DYNAMISCH OPEN     TRANSPARANT  ZELFLEREND DELEN  ZELFSTUREND CORPORATE STORY AUTHENTIEK LOVEMARK NETWERK BRAND EXPANSIE DIT ZIJN WIJ DUS…
DANK VOOR UW AANDACHT WWW.RONALDVANDENHOFF.NL       RVANDENHOFF
FUTURE…
GLOBAL BRAIN METACORTEX connectivity of information Intelligent web WEB 4.0 2020-2040 web OS WEB 3.0 2010-2020 semantic web WEB 2.0 2000-2010 social web WEB 1.0 PC ERA CONNECTIVITY OF PEOPLE & INFORMATION connectivity of people
Tagcloud: we enhanceinformation (tagging of socialbookmarking) foto model Wow! Slimming “INTERNET OF  THINGS” 3 Paris Hilton society luxurious Good food art Nice city Ontology: context of information is known 1 movie abc 2 foto model photoshoot location Eiffel tower Rated as myfavorite profession peter Situated  in the same  era as.. Been  there 3x Paris Hilton vriend van Wrote review about… me Shake- spear Like to read SEMANTIC WEB : 3 ELEMENTS
SEMANTIC WEB: THE INTERNET OF THINGS
KRACHT VAN HET NETWERK FYSIEKE OMVANG Metcalfe SPELERS POSITIE Stephenson RELEVANTIE Granovetter BETROUWBAARHEID DUNBARS LAW
METCALVE’S LAW n(n − 1)/2 KRACHT VAN  HET NETWERK FYSIEKE OMVANG SPELERS POSITIE RELEVANTIE BETROUWBAARHEID 2  1 5  10 12  61

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Myownseats2meet.com Meet up

  • 2. DEMOCRACY POLICIANS VULCANO, OIL ZORBA THE GREEK ZOMBIE ECONOMY AGING € = GONE REGENTS ESTABLISHMENT SUSTAINABLE SOCIETY
  • 3. Besluiteloos leiderschap Extreme belasting druk Maatschappelijke ongelijkwaardigheid Overmatige wet- en regelgeving Zelfgenoegzaamheid Robert Adams, Decadent Societies TIJD VOOR REVOLUTIE
  • 4. INTERNET = SOCIAAL: WEB2.0 GROUNDSWELL -MENSEN -MIDDELEN -TIJD ORGANISATIE TRANSACTIONEEL SOCIAAL ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL ORGANISATIE2.0 : 2 GEZICHTEN ZOMBIE ECONOMIE: DENKEN IN SCHAARSTE
  • 5. PERSONAL BRANDING – PEERS NETWORKING COMMUNITY OF INTEREST
  • 6. 3RD PARTIE EARNING POSSIBILITIES SOCIAL CAPITAL NETWORKING – SHARING - COLLABORATION COMMUNITIES OF PRACTISE
  • 7. COLLABORATION – NEW VALUE CREATION COMMUNITY OF PURPOSE: VALUE NETWORK - MESHWORK
  • 8. SEMANTIC CONTEXT. MAKE VALUE NETWORKS LEARNING ENTITIES. COLLECTIVE INTELLIGENCE “THE CLOUD” WISDOM KNOWLEDGE INFORMATION DATA SOCIAL COLLABORATION PLATFORMS & TOOLS VALUE NETWORK 1 VALUE NETWORK 2 VALUE NETWORK 3 VALUE NETWORK 4 VALUE CONSTELLATIONS DOMAIN OF THE INTERDEPENT ECONOMY VALUE CONSTELLATIONS VALUE CONSTELLATIONS ORGANIZATION3.0 DISRUPTIVE CONCEPTS CAPITAL SUSTAINABILITY SINGULARITY PERSONAL BRANDING & RELATIONAL SOCIAL NETWORKS OLD-ZOMBIE ECONOMY ORGANIZATIONS: time, money, people SOCIETY 3.0
  • 9.
  • 11.
  • 12.
  • 14. SUPPLIERS ACT WHEN ORDERED
  • 17. COMMUNICATION TRU SOCIAL MEDIA…: -BOUNDARYLESS -TRANSPARANT -AUTHENTIC -MINDZ.COM FUNCTIONALITIES: -virtual DNA - (multi lingual) collaboration groups -blogs, fora, wikis, Q&A, -digital dialogue/coaching -event software -3rd parties integration SOCIAL NETWORK FOR COLLABORATION
  • 18. 18 november 2009 : “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”     -okparking: “@WillemDudok seats2meet”     -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” BUZZZZZZZZZZ = BUSINESS
  • 22. S2M BRAND = A LOVEMARK
  • 24. PERSONAL BRANDING EIGEN NETWERK GROEPEN
  • 28. REVERSED LONG TAIL: THE LONG SNOUT!
  • 30. CORPORATE WEBSITE: UGC & AGGREGATION
  • 35. S2M LOCATION LAYAR MINDZ EVENT LAYAR AUGMENTED REALITY LAYARS
  • 37. SEMANTIC CONTEXT. MAKE VALUE NETWORKS LEARNING ENTITIES. COLLECTIVE INTELLIGENCE “THE CLOUD” WISDOM KNOWLEDGE INFORMATION DATA SOCIAL COLLABORATION PLATFORMS & TOOLS VALUE NETWORK 1 VALUE NETWORK 2 VALUE NETWORK 3 VALUE NETWORK 4 VALUE CONSTELLATIONS DOMAIN OF THE INTERDEPENT ECONOMY VALUE CONSTELLATIONS VALUE CONSTELLATIONS ORGANIZATION3.0 DISRUPTIVE CONCEPTS CAPITAL SUSTAINABILITY SINGULARITY PERSONAL BRANDING & RELATIONAL SOCIAL NETWORKS OLD-ZOMBIE ECONOMY ORGANIZATIONS: time, money, people SOCIETY 3.0
  • 38. “THE CLOUD” MEETING PLANNER GOOGLE APPS MEETING REVIEWS SINGLE MINDZ KOPLOPERZ SPEAKONOMY TWITTER FOUNTAIN DASHBOARD MOBILE APPS & LAYARS DOMAIN OF THE INTERDEPENT ECONOMY PERSONAL BRANDING & RELATIONAL SOCIAL NETWORKS ECO SYSTEM : COLLABORATION IN VALUE NETWORKS
  • 40. S2M 050 S2M 070 S2M 040 S2M 010 S2M 030 S2M 020 S2M STEDENNAAM S2M locatie 3 S2M locatie 1 S2m loc. 4 S2M loc. 6 S2M locatie 2 S2M loc. 5 EXPANSIE : S2M NL
  • 41. DUURZAAM ORGANISCH DYNAMISCH OPEN TRANSPARANT ZELFLEREND DELEN ZELFSTUREND CORPORATE STORY AUTHENTIEK LOVEMARK NETWERK BRAND EXPANSIE DIT ZIJN WIJ DUS…
  • 42. DANK VOOR UW AANDACHT WWW.RONALDVANDENHOFF.NL RVANDENHOFF
  • 44. GLOBAL BRAIN METACORTEX connectivity of information Intelligent web WEB 4.0 2020-2040 web OS WEB 3.0 2010-2020 semantic web WEB 2.0 2000-2010 social web WEB 1.0 PC ERA CONNECTIVITY OF PEOPLE & INFORMATION connectivity of people
  • 45. Tagcloud: we enhanceinformation (tagging of socialbookmarking) foto model Wow! Slimming “INTERNET OF THINGS” 3 Paris Hilton society luxurious Good food art Nice city Ontology: context of information is known 1 movie abc 2 foto model photoshoot location Eiffel tower Rated as myfavorite profession peter Situated in the same era as.. Been there 3x Paris Hilton vriend van Wrote review about… me Shake- spear Like to read SEMANTIC WEB : 3 ELEMENTS
  • 46. SEMANTIC WEB: THE INTERNET OF THINGS
  • 47. KRACHT VAN HET NETWERK FYSIEKE OMVANG Metcalfe SPELERS POSITIE Stephenson RELEVANTIE Granovetter BETROUWBAARHEID DUNBARS LAW
  • 48. METCALVE’S LAW n(n − 1)/2 KRACHT VAN HET NETWERK FYSIEKE OMVANG SPELERS POSITIE RELEVANTIE BETROUWBAARHEID 2  1 5  10 12  61
  • 49. KRACHT VAN HET NETWERK FYSIEKE OMVANG SPELERS POSITIE RELEVANTIE BETROUWBAARHEID
  • 50. KRACHT VAN HET NETWERK FYSIEKE OMVANG SPELERS POSITIE RELEVANTIE BETROUWBAARHEID
  • 51.
  • 52. SOCIAL MEDIA STRATEGY: CONTENT S2M INTERNATIONAL INTERNATIONAL BRANDING AGGREGATION S2M COUNTRY S2M COUNTRY S2M COUNTRY NATIONAL BRANDING S2M CITY-REGION S2M CITY - REGION S2M CITY-REGION S2M LOCATION 1 LOCAL BRANDING AGGREGATION S2M LOCATION 2 PERSONAL BRANDING S2M OWNERS = BRAND AMBASSADORS
  • 53. SOCIAL MEDIA STRATEGY: DISTRIBUTION S2M INTERNATIONAL S2M INTERNATIONAL PLAZA S2M INTERNATIONAL GROUP S2M INTERNATIONAL GROUP INTERNATIONAL BRANDING S2M COUNTRY S2M NATIONAL PLAZA S2M NATIONAL GROUP S2M NATIONAL GROUP NATIONAL BRANDING S2M CITY-REGION S2M LOCAL/REGIONAL PLAZA S2M LOCATION LOCAL BRANDING S2M LOCATION PLAZA 3RD PARTY GROUPS 3RD PARTY GROUPS PERSONAL BRANDING S2M OWNERS = BRAND AMBASSADORS PERSONAL PROFILE PERSONAL PROFILE PERSONAL PROFILE