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Marketingfacts Bloggers meet-up

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Key note to MarketingFacts annual bloggers meet-up on Society30.
Utrecht, The Netherlands.
March 2011

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Marketingfacts Bloggers meet-up

  1. 1. RONALD VAN DEN HOFF<br />@rvandenhoff<br />#SOCIETY30<br />
  2. 2. €<br />OVERHEID &<br />POLITIEK<br />PRODUCENTEN<br />ZOMBIE<br />ECONOMY<br />CONSUMENT<br />FINANCIALS<br />REGENTEN –<br />QUANGO’S<br />
  3. 3. ZP’ER - FREE AGENT – <br />SELF EMPLOYED PROFESSIONAL<br />“DE REKENING VAN DE CRISIS STAAT<br /> NOG OPEN”.<br /> Herman Wijffels<br />“LATEN WE ERVOOR ZORGEN DAT DE JEUGD<br /> NIET HET KIND VAN DE REKENING WORDT”.<br /> Ronald van den Hoff<br />INTERNET = SOCIAAL:<br />WEB2.0 GROUNDSWELL<br />
  4. 4. SIMPLE, <br />SMART, <br />SHARING <br />& <br />SUSTAINABLE <br />
  5. 5. simple<br />
  6. 6. smart<br />
  7. 7. smart<br />
  8. 8. smart<br />
  9. 9. sharing<br />
  10. 10. GEVEN = <br />ONTVANGEN<br />SOCIALE STRUCTUUR<br />ASYNCHRONE WEDERKERIGHEID<br />WEGGEVEN:<br />WEG=WEG<br />sustainable<br />
  11. 11. sharing<br />
  12. 12. sharing<br />CROWD COLLABORATION <br />
  13. 13. INTERDEPENDENTE ECONOMIE<br />verbondenheid<br />duurzaamheid<br />wederkerigheid<br />Domein van<br />waardecreatie<br /> van de <br />SOCIETY30<br />OVERHEID<br />PRODUCENTEN<br />CO-WORKING CROWDSOURCING<br /> CO-CREATION CROWDFORCING<br />COLLABORATIVE <br />PROSUMPTION<br />PROSUMER<br />PROSUMER<br />REGENTEN<br />
  14. 14. collaborative<br />consumption<br />REDISTRIBUTION MARKETS<br />
  15. 15. sustainable<br />COLLABORATIVE LIFESTYLE<br />
  16. 16.
  17. 17. VALUE<br />NETWORK<br />22 RETWEETS<br />19.000 CONTACTS<br />
  18. 18. transactionalb. concept<br />socialb.concept<br />leadership<br />culture<br />
  19. 19. ORGANIZATION3.0<br />KEY-ELEMENTS FIT:<br />CONSISTANCY<br />REINFORCING<br />OPTIMIZATION <br />FACILITATION<br />VISION<br />CONNECTION<br />LEADERSHIP<br />SOCIAL<br />MEDIA<br />STRATEGY<br />BUSINESS<br />MODEL<br />SOCIAL<br />BUSINESS<br />CONCEPT<br />TRANSACTIONAL<br />BUSINESS<br />CONCEPT<br /> E V E N T D R I V E N C O M M U N I C A T I O N <br /> E V E N T D R I V E N C O M M U N I C A T I O N <br />S.E.E.’S<br />BRANDING<br />CLIENT<br />RELATION<br />MANAGEMENT<br />CORPORATE<br />STORY<br />CULTURE<br />SOCIAL<br />CAPITAL<br />BOUNDERYLESS<br />EMPLOYABILITY<br />TRADITIONAL<br />CAPITAL<br />HOUSE<br />ACADEMY<br />
  20. 20. ORGANIZATION3.0<br />KEY-ELEMENTS FIT:<br />CONSISTANCY<br />REINFORCING<br />OPTIMIZATION <br />FACILITATION<br />VISION<br />CONNECTION<br />LEADERSHIP<br />SOCIAL<br />MEDIA<br />STRATEGY<br />BUSINESS<br />MODEL<br />SOCIAL<br />BUSINESS<br />CONCEPT<br />TRANSACTIONAL<br />BUSINESS<br />CONCEPT<br /> E V E N T D R I V E N C O M M U N I C A T I O N <br /> E V E N T D R I V E N C O M M U N I C A T I O N <br />S.E.E.’S<br />BRANDING<br />CLIENT<br />RELATION<br />MANAGEMENT<br />CORPORATE<br />STORY<br />CULTURE<br />SOCIAL<br />CAPITAL<br />BOUNDERYLESS<br />EMPLOYABILITY<br />TRADITIONAL<br />CAPITAL<br />HOUSE<br />ACADEMY<br />
  21. 21. Online<br />Matching<br />Meetingrooms<br />sustainable<br />Free<br />Free?<br />No terms & conditions<br />Matching<br />Mobile layar<br />Free?<br />Reviews<br />Free<br />
  22. 22. Social Economische<br />Entiteit<br />Virtual DNA<br />sustainable<br />Event software<br />Plazagroupconnections<br />Q & A<br />Social single<br />signon<br />Wiki<br />Google appsintegration<br />Digital coaching<br />Meeting Planner<br />Twitterintegration<br />Blog<br />Mobile<br />Forum<br />COLLABORATION ECOSYSTEM <br />
  23. 23. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”<br />-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m    <br />-okparking: “@WillemDudok seats2meet”    <br />-paulvereijken: “@WillemDudok @Seats2Meet ”<br />-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”<br />Tientjesnet    <br />Gisteren een te gekke avond gehad bij #S2M. <br />De plek, de mensen, de catering: alles werkt daar samen<br /> om de ervaring te versterken.<br />
  24. 24.
  25. 25.
  26. 26. LONG SNOUT<br />HOOG<br />LAAG<br />HOOG<br />LAAG<br />OMZET<br />PER<br />KLANT<br />WAARDE <br />PER<br />KLANT<br />AANTAL<br />KLANTEN<br />AANTAL<br />KLANTEN<br />HOOG <br />
  27. 27. THE MESH<br />LONG SNOUT<br />HOOG<br />LAAG<br />AANTAL<br />KLANTEN<br />OMZET PER<br />KLANT<br />VALUE NETWORKS & VALUE CONSTELLATIONS<br />
  28. 28. sustainable<br />
  29. 29. LESSONS & BLOOPERS<br />pleaserobme.com<br />
  30. 30. ZOMBIE BLOOPERS<br />
  31. 31. DUURZAAM ORGANISCH<br /> OPEN DYNAMISCH<br /> ZELFSTUREND TRANSPARANT<br />ZELFLEREND DELEN<br />LOVEMARK AUTHENTIEK<br />DESIGN<br />

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